In the “Digital Age,” a website created using modern standards is a tremendous competitive advantage.
When you hear the word “ancient,” you most likely think of fossils in a museum or the crumbling ruins of past civilizations. However, in Web terms, ancient is used to refer to anything as recent as three or four years ago.
“But what about my company website that was just built in 2010?” you might ask. Outdated. Dinosaur-esque. Ancient.
It’s the cruel reality of the technologically advanced world we live in: What was hot and hip two years ago has been replaced by the next big thing. Doubters may cry foul, saying this statement is just a way for Web design companies to squeeze more money out of customers.
But here are a few reasons why your website, now and for the foreseeable future, is as important an investment as you can make. When done right, it not only brings you new customers, but repeat business too, and makes doubting the need for an updated website an ancient way of thinking (similar to your website).
1. A Current Look
If you arrived at a website that looks like any of these
, you’d hit the “back” button as quickly as possible. Why? Because they look old and outdated. Today’s users want a site with modern colors, graphics and text, not something that likes like it was created in Microsoft PowerPoint circa 1998. How your site looks when a user comes to the home page is their first impression of your company. If your website looks old and out of date, that’s what visitors will think about your company (whether it’s true or not).
2. Modern Functionality and Tools
Web design and development standards have changed drastically over the years, thankfully for the better. It’s now easier than ever to embed video, audio, infographics and other content that visitors to your website want to see. Plus, cool advances like parallax scrolling
have raised the quality of visual storytelling on the web to mountainesque heights.
[caption id="attachment_4094" align="alignright" width="300"]
“I just want to find the right website that WORKS for me!”[/caption]
Going hand in hand with functionality and tools, usability is the critical component of modern websites that often gets forgotten. You can have an amazingly website, but if it’s too hard to navigate, no one is going to use it. Plus, with the dramatic increase in mobile use (smartphones, tablets and soon, wearable technology), you need to have a website that can be seen on 15 or more screen sizes and on numerous browsers. This makes development techniques like responsive design
Sure, there are good things about having an existing website around; Google rewards websites that have had the same URL for longer because they appear more authoritative. However, in the five years since you’ve updated your website, Google has made some serious changes to its search algorithms. It’s no longer good enough just to have content stuffed with keywords. You need fresh content
all the time that is more focused on your users and their needs. You also need the right programming language and metadata working behind the scenes, too.
5. Peace of Mind for Your Users
An updated look, modern functionality, ease of use and searchability all go a long way to giving users more peace of mind when they come to your website. The way people view websites has changed, as has the psychology behind how they view the sites they visit. The more aesthetically pleasing a page is, the more authority is created in the user’s mind. When they think of your website as an authoritative destination, you’ve created peace of mind for them.
In an age where users have the attention span of the average ground squirrel, if they aren’t impressed and can’t find what they need quickly, they will go elsewhere. Having an updated website created with the latest design and development standards is competitive advantage that you need to have working for you.
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. Get in touch with one of their friendly account executives
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