1. Focus Your Marketing Efforts on Life Enhancement
We often forget to remember that the products we sell are more than the sum of their parts. For the people who need them, these products make the absolute difference in their quality of life.
To your customer, it is not a wheelchair. It is freedom and independence. The customer experience is about far more than the sales process. It’s about understanding how the product enhances the healthy and happy lifestyle of that person.
Consider incorporating this kind of thinking into your advertising and marketing efforts, and then deliver on that promise in your retail environment. Read more