Heartland 2018 News: Keynote Speaker and Education Tracks Announced

Posted on in Education and Events

By Jill Blaser, Design & Development Manager, VGM Education; Heartland Education Chair

Planning for Heartland Conference 2018 is in full swing. The conference will be held June 19-21 in VGM’s hometown of Waterloo, Iowa. Pre-conference activities, including the annual Van G. Miller Memorial Golf Tournament, honoring VGM’s late founder, and the conference hog roast and fireworks, will take place on Monday, June 18.

Keynote Speaker

Heartland Conference will kick off as usual with an energetic keynote presentation. We are excited to welcome John DiJulius to present “Creating a Customer Service Revolution.” DiJulius is president of The DiJulius Group, an international consultant, and a best-selling author. His latest book, “The Customer Service Revolution,” instantly hit #1 on Amazon. John works with world-class companies like The Ritz-Carlton, Lexus, Starbucks, Nordstrom, Nestle, Marriott Hotels, PwC, Cheesecake Factory, Progressive Insurance, Harley Davidson, Chick-fil-A, and many more.

John isn't just talking about it, he lives it, as a very successful entrepreneur of two businesses: John Robert's Spa, a chain of upscale Cleveland locations, has been repeatedly named one of the top 20 salons in America, and The DiJulius Group, a consulting firm focused on changing the world by creating a memorable customer experience. John will demonstrate how we can make customer service our single biggest competitive advantage and make price irrelevant!

Education Tracks

New education tracks at this year’s Heartland Conference include an Executive track and a Women’s Health track.

The executive track will highlight topics relevant to the business owner and CEO. Sessions will include:

  • High-performing Strategy and Planning Organizations
  • Using Mergers and Acquisitions to Grow Your Homecare Business

The Women’s Health track will provide education for mastectomy fitters or for those who would like to be certified as mastectomy fitters.  

Other tracks available this year include:

  • Operations & Customer Service
  • Products & Technology
  • Respiratory
  • Compliance & Regulatory
  • Billing & Reimbursement
  • Pharmacy
  • Rehab
  • Retail
  • Sales & Marketing
  • Home Mods

For more information about Heartland Conference 2018, please visit the event’s website at