KT Tape Catches the Eye of Olympic Viewers

Posted on in Diversify

If you’ve been watching the summer Olympics, you may have noticed several Team USA athletes wearing colored tape in spiderweb-looking designs all over their bodies. Being an Olympic athlete is extremely taxing on the body, and for some competitors like beach volleyball star Kerri Walsh Jennings or marathon runner Meb Keflezighi the only thing holding them together and keeping them in play is the kinesiology tape they wear. And for many of these Olympians, their preferred tape brand is VGM Retail’s own vendor partner, KT Tape.

Who is KT Tape for and how does it work?

Kinesiology tape isn’t just for Olympic level athletes. KT Tape is for everyone at any level of fitness – from training for a marathon to day-to-day activities – and any type of pain – lower back, knee, carpal tunnel or tennis elbow to name a few. KT Tape is designed to provide lightweight, external support that helps you remain active while recovering from injuries. It is applied along muscles, ligaments, or tendons to create neuromuscular feedback that inhibits or facilitates (depending on the application) stronger firing of muscles and tendons to create support.

Additional Benefits

The benefits of kinesiology tape go beyond the muscles. Kinesiology tape is a safe and effective alternative to oral pain relief medications. And by applying it directly to the problem areas, you are able to target specific areas of pain with nearly immediate results – something not possible with oral pain solutions.

KT Tape for HME and Health & Wellness

Kinesiology tape can be used by any individual, at any age, in a variety of applications. A few are:

  • Plantar fasciitis patients for pain relief
  • Post surgery patients for reduced swelling and pain relief
  • Posture support and correction
  • Everyday athletes
  • Even pregnancy support

To learn more about KT Tape

KT Tape is a proud sponsor of the VGM Retail Science Roadshow. More information on their product, pricing, and ordering information is given during our product spotlight sessions throughout the day. Join us at one of our remaining 2016 shows to learn more, or visit KT Tape’s website at

KT Tape is also featured in a recent article, “Why Do Olympic Athletes Wear Colorful Tape? An Expert Explains.” Click here to view the article.