LinkedIn Advice: Drive Traffic to Your Website by Posting Great Content

Posted on in Service Solutions

linkedin-advice-graphicBy Beth Cox Hollingsworth, VGM Marketing This article was originally published in HME News. Content marketing is a strategy of providing valuable information to customers in order to position your brand as an expert on topics related to the products or services you provide. The content may include articles, blog posts, case studies, infographics or videos, and it must be delivered in a way that your customers will consume it. Posting your content to a company website is a great way to give customers more reasons to visit your site on a regular basis, reminding them that you’re the company to go to when they are in need. If your site is not easy to update, LinkedIn has a platform for you to publish written works, photos, and embed videos. At no cost, anyone can add personal posts that will be seen by LinkedIn connections. Marketers may use the platform as a main posting location, or use LinkedIn posts to drive potential customers to a business website with teaser information. Designating social media time to LinkedIn may be more beneficial than you think. As reported by Econsultancy, a traffic analysis of 60 corporate websites showed that LinkedIn was responsible for 64 percent of all visits from social media channels to company sites. Facebook and Twitter accounted for just 17 percent and 14 percent respectively. While Facebook may seem like the more popular choice of social media, research shows that for business marketing, it doesn’t drive traffic to websites as efficiently. Meanwhile, posting content to LinkedIn is a straightforward process. The template provided is basic and easier to use than a typical online blog site. Its simplicity allows marketers to focus on getting content online quickly to make the best use of marketing time. It’s also important to spend time building the right LinkedIn connections. Seeking out professionals in your community who are likely to have aging parents or who are considering home modifications for their future is a good place to start. Connect with the people you know and then use your posts to prove that you’re the expert when it comes to topics that interest your customer base. Beth Cox Hollingsworth is content manager for VGM Group, Inc. Connect with her on LinkedIn or email her at [email protected].