PlayMaker CRM – A Cloud-Based Sales CRM Software for Post-Acute Care

Posted on in Vendor Spotlight

PlaymakerCRMVGM Group, Inc., has partnered with PlayMaker CRM to bring industry-leading referral source management to home medical equipment providers. Customer Relationship Management (CRM) software is typically designed for business-to-business relationship management, but not business-to-physician management as an HME provider needs. PlayMaker separates itself from other CRM systems by focusing on referral source relationship management. PlayMaker CRM is the leading cloud-based customer relationship management solution designed specifically for post-acute care companies, including HME, to assist with maximizing sales efficiency, growing market share and increasing profitability. PlayMaker CRM’s cloud-based system allows providers to:

  • Track sales representatives, assign physician prospects, track expenses and edit schedules, all from a mobile device
  • Integrate VGM Market Data into PlayMaker CRM’s TargetWatch tool, allowing for physician targeting based on HME product claim volume
  • Integrate with EMR to track referral patterns with key physicians
PlayMaker CRM will be exhibiting at the 2015 VGM Heartland Conference, June 15-18, in Waterloo. View the PlayMaker CRM brochure here: For more information, visit