“Caretailing: New Word for a New World” – A Medtrade article highlighting VGM Retail Services

Posted on in Diversify

caretailingSuccessful health care retailers care about their patients, and that kind of caring demands a new term—one that combines care and retail. “With that in mind, we and several friends of Medtrade came up with ‘caretailing,’” says Kevin Gaffney, group show director, Medtrade. “We define caretailing as: 'The act of providing customer service and expertise to consumers willing to pay cash for health-related products that improve their lives and are beyond the usual scope of Medicare and other third party payers.'" Read More