Thinking Pink: October is Breast Cancer Awareness Month

Posted on in Education/Training

By: Dorothy de Souza Guedes, VGM Education

Ever wonder how pink and pink ribbons became symbols of breast cancer awareness?

Yellow ribbons have been symbols of support for loved ones serving in military conflicts for many years. In 1979, the wife of a man taken hostage in Iran tied yellow ribbons in her front yard to symbolize her desire for her husband to return home.

Red ribbons became the symbol for HIV/AIDS awareness in 1991. That same year, pink ribbons were handed out by the Susan G. Komen® organization to runners in the New York City Race for the Cure®.

The following year, SELF created the pink ribbon for its October breast cancer awareness issue. Alexandra Penney, then editor-in-chief of the magazine, asked Evelyn Lauder, breast cancer survivor and vice president of the Estée Lauder companies, to distribute ribbons at cosmetics counters. Across the country, 1.5 million ribbons were handed out. Lauder then formed the Breast Cancer Research Foundation.

Since then, many companies and organizations have used pink and pink ribbons to promote breast cancer awareness and market products. Professional football players of the NFL have worn pink throughout the month of October since 2009 and have raised nearly $15 million for the American Cancer Society through the sale of pink uniforms and other merchandise.

What You Should Know

October is Breast Cancer Awareness Month.

VGMU Online Learning courses DMGT038a – Overview of Non-Cancerous Breast Conditions and DMGT038b – Overview of Breast Cancer have been revised to include updated information about breast conditions and breast cancer to help you better serve customers. Not a current VGMU user? Contact Megan Kraft directly at [email protected] or call 888-786-6628.

Read the Essentially Women blog for the latest on breast cancer research, treatment, products to assist patients.