Destroy the Walls of Your Comfort Zone with VGM's First Playbook of 2019

Published in Member Communities on February 28, 2019

By Clint Geffert, President, VGM & Associates

It’s hard to believe that we are well into the first quarter of 2019. In this industry, we blink and another year is behind us. At VGM, we experienced many examples last year that truly illustrate productive change. Forward movement in technology, providers dipping their toes in the waters of opportunity, and engagement at all levels continue to come together to take care of America’s post-acute patients.

We entered 2018 with continued uncertainty due to consolidation, competitive bidding, and the regulatory environment dominating headlines. With this landscape, however, came new opportunities. These opportunities and more will carry over into 2019.

Find the Magic

Projections by the Census Bureau estimate the number of adults age 65 and over could increase to more than 71 million in 2030 and hit 88.5 million by 2050. The market for treatment of obesity, COPD, obstructive sleep apnea, diabetes, and other chronic conditions continues to expand. This uniquely positions our industry to help improve the quality of life for more patients than ever before. To quote the great Wayne Gretzky, “You miss 100 percent of the shots you don’t take.” Let’s make 2019 the year we all very strategically step out of our comfort zones in order to grow, capitalize on the bigger opportunity for HME and beyond, and see where the magic happens.

I continue to challenge my team to step out of their comfort zones and think differently about how we bring maximum value to VGM members and partners. We are evolving in order to be in front of the challenges providers face day in and day out and develop the solutions needed for providers to stay relevant in the future.

What’s on YOUR Radar?

We launched a series of playbooks in 2018 as a resource for both providers and manufacturers that highlighted and addressed issues, trends, and opportunities facing the HME industry. The latest in the series of playbooks, “Industry Snapshots: Forecasting 2019,” includes the following areas providers should have on their radar for 2019:

  • Competitive bidding
  • Payer relations
  • Growth potential in the marketplace
  • Technology savings and solutions
  • Trends in telehealth
  • E-commerce
  • The untapped potential of data
  • The power of organic growth and customer experience

Our experts have again weighed in and gotten deep with the top post-acute health care initiatives that providers and manufacturers should focus their time and resources on in order to realize the most impactful results. If you felt uncomfortable in 2018, be prepared to take that to a whole new level in 2019. Let’s destroy the walls of our comfort zone together (not only in business, but in life) and see the difference for patients, profits…and ourselves.

Download “Industry Snapshots: Forecasting 2019” and the rest of our business playbooks at

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