Medtrade 2019

VGM at Medtrade West 2022 at Booth 611!

Join us for our Member / Vendor Networking Reception
Tuesday, April 5th
6:30-:8:30 p.m.
LUSTRE Rooftop Bar (Kimpton Hotel Palomar Phoenix Cityscape)

Register Today!
Use CODE VGMMWC22 to receive $25 off conference pass
Use CODE VGMMWE22 free expo pass - VGM Members Only

Education SessionsShow SpecialsRegister Here

VGM Group’s thought leaders are presenting at Medtrade West. Check out the list of presenters and topics below:

Monday, April 4

9:00 a.m. – 12:30 a.m.

  • The Clean Claim Versus the Dirty Claim  - Presented by: VGM
    Every referral that is received by the supplier the goal is submit a clean claim. A clean claim is defined as one that does not require investigation or development. A clean claim is also one that gets submitted without any rejections or denials. A dirty claim is anything that is rejected, filed more than once, contains errors, has a preventable denial, gets developed for review, etc.

1:00 - 5:00 p.m.

  • Retail Workshop: Ingredients for Success | Presented by: VGM
    This session will incorporate the uniquely collaborative elements of VGM’s Brick by Brick: Retail Learning Workshops into 4 hours of learning and brainstorming. If you have never attended one of these workshops, you can prepare for an engaging and lively environment coupled with attendee participation, and active takeaways. What makes this session different are the fresh ingredients delivered by your industry peers.

1:00 – 2:00 p.m.

  • Swimming Upstream: Learn to Navigate Medicare's Constantly Changing Guidance (Panel)
    - Kelly Grahovac, General Manager, The van Halem Group; Denise Leard, Attorney, Brown & Fortunato. 

2:15 –  3:15 p.m.

  • The "I Don't Want to Pay" Game: Tactics Payors Employ
    - Wayne van Halem, President, The van Halem Group; Sarah Hanna, CEO, ECS North

3:30 –  4:30 p.m.

  • Staying Above the Standards
    - Kelly Grahovac, General Manager, The van Halem Group; Ronda Buhrmester, CRT, CFM, Senior Director of Payer Relations and Reimbursement, VGM Government Relations


Monday, April 4
9:00 a.m. - 12:30 p.m.

  • The Clean Claim Versus the Dirty Claim
    - VGM

1:00 - 5:00 p.m.

  • Ingredients for Success
    - VGM Retail

Tuesday, April 5
11:30 a.m. - 12:30 p.m.

  • Panel Discussion: HME's Future in 2022 & Beyond - Analysis & Commentary
    - Mark Higley, VP Regulatory Affairs; Ronda Buhrmester, Senior Director of Payer Relations and Reimbursement; Craig Douglas, VP of Payer and Member Relations, VGM Government

1:30 - 3:00 p.m.

  • Patient Engagement and the Path to Value Based Care
    - Lindy Tentinger, President, VGM Forbin and Miriam Lieber, Lieber Consulting, Track: Business Operations

Wednesday, April 6
9:00 - 10:00 a.m.

  • Post-Pandemic Compliance Concerns & Oversight Response
    - Wayne van Halem, President, The van Halem Group; Kelly Grahovac, General Manager, The van Halem Group

10:15 - 11:45 a.m.

  • Retail Cash Sales Vs Billing Insurance - Which Is Best For You?
    - Craig Douglas, VP of Payer and Member Relations and Ronda Buhrmester, Senior Director Payer Relations, VGM Government; Rob Baumhover, Director, VGM Retail

10:15 - 11:45 a.m.

  • Death, Taxes, and Changing Government
    - John Gallagher, VP, VGM Government Relations

Register Today!
Use CODE VGMMWC22 to receive $25 off conference pass
Use CODE VGMMWE22 free expo pass - VGM Members Only

Show Specials

VGM Insurance
All VGM Insurance clients receive a FREE continuing education course bundle, worth over $250, in partnership with VGM Education. New Courses added for 2022! Course topics include:

  • DOT Driver Training
  • Human Trafficking
  • Preventing Ransomware
  • Two-Factor Authentication
  • Diversity & Inclusion in the Workplace
  • Preventing Fraud, Waste & Abuse
  • Employment Law
  • Safety in the Workplace

Contact your VGM Insurance Account Manager or call 800-362-3363 or email [email protected] to get started.

VGM Forbin
ONLY available at Medtrade West, VGM Forbin is running the following specials. These specials were specifically created to set attending businesses up for success with their online presence, which is more important now than ever before! Be sure to stop by & view a demo & talk to our professional experts for the products/services featured and don’t miss out on these Conference Specials! 

Free Online Audit – Email [email protected] to request an audit for your business prior to Medtrade & pick it up at the VGM booth when you’re there! Audit includes a review of your business’:

  • Website Experience
  • Social Media Performance
  • Google Search Presence
  • Online Reputation

PowerWeb Website – Choose Forbin’s complete HME website platform available with a Product Catalog, Resupply Forms, Rental Enhancement & Patient Resource Center to name a few features available! It includes a user-friendly Content Management System to easily & securely manage product requests, add/edit pages and more.  

SPECIAL: $500 OFF the base cost of the website!

Marketing Campaigns – VGM Forbin offers the best digital marketing packages in the industry. With proven plans for SEO, Blogs, SEM, Social Media Management, Email Marketing and Reputation & Review Management, Forbin’s marketing services have dramatically increased reach and sales for HME businesses across the country.  

SPECIAL: Free online audit & setup for any marketing campaigns sold at Medtrade (up to $500 in savings!)

Managed IT Services – Managed IT services is one of the best kept secrets at VGM Forbin. Businesses that moved their IT management & tech support to Forbin have seen large savings and an elevated service that keeps their staff operations running smoothly through great technology performance. 

SPECIAL: $25 OFF per computer per month for 6 months. Depending on your team size, this could be a savings of $25 per month to an unlimited number of computers.

VGM Market Data
VGM Market Data is offering a 5% discount on all data visualization packages signed within 30 days of Medtrade.

To learn more and take advantage of the Medtrade special pricing, contact [email protected] or call directly at 866-394-6868.

Strategic Imaging
Strategic Imaging is offering 10% off the CPAP Resupply Mailer Program AND any apparel and promotional item purchase.

To learn more and take advantage of the 10% discount on the CPAP Resupply Mailer Program, contact Mike Reyhons at 319-939-7218 or [email protected]

To learn more and take advantage of the 10% discount on any apparel and promotional item purchase, contact Melanie Tournier at 319-939-3344 or [email protected]

The van Halem Group
vHG Monthly Compliance Packages – Designed to protect your business from unnecessary compliance issues. Medtrade West attendees will receive 10% off the monthly compliance package rate for the first 12 months

HIPAAwise – Our HIPAA compliance software is a comprehensive, cost-effective solution that helps companies manage a successful HIPAA compliance program. Medtrade West attendees will receive a 10% discount off implementation fee, a savings of up to $250.

To learn more or take advantage of the Medtrade specials, contact Kelly Grahovac at [email protected] or call 404-343-1815.  

Off The Shelf Marketing VGM OTS is offering 2 great show specials, both featuring our non-branded Medicare Quick Reference Guide (MRG). The OTS Medicare Quick Reference Guide is a referral source favorite! The 16-page, self-cover, non-branded guide includes:

  • Current Medicare standards
  • Updated guide design 
  • Tiered page experience for quick access to product section 
  • 7 featured product categories 
    • Patient Lifts 
    • Lift Chairs 
    • Commodes 
    • Support Surfaces/Beds 
    • Mobility Equipment/Non-Invasive Ventilators 
    • Home Oxygen 
    • Respiratory Assist Device (RAD) 
    • Positive Airway Pressure Device (PAP) 
    • Nebulizer Machines


  1. All non-branded Medicare Quick Reference Guide orders of 1,000+ quantities will receive a 25% discount. Discount only applies to the MRG order.
  2. Any new VGM OTS order over $1,000 will receive 100 free OTS non-branded MRGs at no additional charge. Shipping fees will be charged. Promotional offering is available through April 15, 2022. Guide modifications, customizations, or branding is not included. To learn more about the VGM OTS Medtrade special, contact Christina Throndson at 866-621-4514 or [email protected].       


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