MEDTRADE West

VGM at Medtrade West 2021 at Booth 611!

Don't miss out on our member and vendor reception
Tuesday, July 13th, 4:30-6:30 pm at our booth! 


Register Today!
Use CODE VGMMWC21 to receive $25 off


VGM Group’s thought leaders are presenting at Medtrade West. Check out the list of presenters and topics below:

Monday, July 12
1:00 – 2:45 p.m.

  • Creating Excellence in Your HME Front Office Processes & Procedure (Panel)
    - Ronda Buhrmester, Senior Director Payer Relations, VGM Government and Dan Fedor, Director of Reimbursement and Education, U.S. Rehab. Track: Business

3:15 – 5:00 p.m.

  • Six-Year Lookback Audits: Know Your Risk
    - Kelly Grahovac, General Manager, The van Halem Group


Tuesday, July 13
8:00 - 9:00 a.m.

  • HME in 2021 & Beyond: Navigating a Likely Uncertain (but Encouraging!) Business Environment
    - Mark Higley, President, VP Regulatory Affairs, VGM Government, Track: Executive Leadership & Planning

9:30 - 10:30 a.m.

  • Patient Engagement and the Path to Value Based Care
    - Lindy Tentinger, President, VGM Forbin and Miriam Lieber, Lieber Consulting, Track: Business Operations

9:30 - 10:30 a.m.

  • Audits During and Post Pandemic: What Should We Expect
    - Kelly Grahovac, General Manager, The van Halem Group

11:00 a.m. - 12:00 p.m.

  • Current Status of Legislative Activity
    - John Gallagher, VP Government Relations, VGM Government, Track: Business Operations

11:00 a.m. - 12:00 p.m.

  • Your Most Important Profit Center is a Corporate Compliance Program
    - Kelly Grahovac, General Manager, The van Halem Group, with Todd Moody, Attorney, Brown & Fortunato, Track: Business Operations

11:00 a.m. - 12:00 p.m.

  • The Aftermath of COVID-19 in DME
    - Craig Douglas, VP of Payer and Member Relations and Ronda Buhrmester, Senior Director Payer Relations, VGM Government, Track: Business Operations

1:00 -  2:00 p.m.

  • Engaging Your Team to Create an Effective Revenue Cycle
    - Ronda Buhrmester, Senior Director Payer Relations, VGM Government and Sarah Hanna, CEO, ECS North, Track: Business Operations

1:00 -  2:00 p.m.

  • The Impact of Compliance on Company Valuations
    - Kelly Grahovac, General Manager, The van Halem Group and Miriam Lieber, Lieber Consulting, Track: Business Operations

1:00 -  2:00 p.m.

  • Self IT Audit: Adapting for Today's Cybersecurity 
    - Nick Dideriksen, Senior IT Analyst, VGM Forbin, Track: Executive Leadership & Planning

1:00 -  2:00 p.m.

  • Is eCommerce in the Current Economy Right For You? 
    - Heather Seevell, Account Executive, VGM Forbin, Track: Retail

4:30 - 6:30 p.m.

  • Member and Vendor Reception at the VGM Booth #611

Register Today!

Use CODE VGMMWC21 to receive $25 off


Show Specials

VGM Insurance
All VGM Insurance clients receive a FREE continuing education course bundle, worth over $250, in partnership with VGM Education. New Courses added for 2021! Courses available include:

  • Working with HIPAA
  • Business Ethics
  • Handling Complaints
  • Sexual Harassment in the Workplace
  • Disaster Preparedness
  • Defensive Driving
  • OSHA Overview

Contact your VGM Insurance Account Manager or call 800-362-3363 or email [email protected] to get started.


VGM Forbin
ONLY sold at Medtrade East, VGM Forbin is running the following specials. These specials were specifically created to set attending businesses up for success through tech for years to come. Be sure to demo every platform/service featured and don’t miss out on these Conference Specials! 

  • NEW eCommerce Subscription Store – Forbin’s newly released platform, the eCommerce Subscription Store, is a fully managed web store built for healthcare businesses to add to any HME marketing website. 

SPECIAL: For the first 25 clients ONLY, Forbin is offering an exclusive conference special of $1,000 OFF setup and $100 OFF the monthly subscription for 1 year! 

  • PowerWeb Website – To house your new eCommerce subscription store, choose Forbin’s complete HME website package built with a Patient Resource Center, user-friendly Content Management System and more.  

SPECIAL: $500 OFF the base cost of the website. 

  • Marketing Campaigns – VGM Forbin offers the best digital marketing packages in the industry. With proven plans for SEO, SEM, Social Media Management, Email Marketing and Online Directory Review Management, Forbin’s marketing services have dramatically increased reach and sales for HME businesses across the country.  

SPECIAL: Free setup for any marketing campaigns sold at Medtrade ($500 in savings!). 

  • Managed IT Services – Managed IT services is one of the best kept secrets at VGM Forbin. Businesses that leave IT management to Forbin have seen large savings and elevated service that keeps their staff operations running smoothly through great technology performance. 

SPECIAL: $25 OFF per computer per month for 6 months. Depending on your team size, this could be a savings of $25 per month to an unlimited number of computers.


VGM HOMELINK
Stop turning down referrals because you are out of network. With HOMELINK, you gain access to our network of 2,000+ insurance providers at no cost to you!

To learn more or get started, contact Shawn Joblinske, Director, DMEPOS/Home Health Provider Relations & Network Development, at 319-274-6634.


VGM Market Data
VGM Market Data is offering a 5% discount on all data visualization packages signed within 30 days of Medtrade.

To learn more and take advantage of the Medtrade special pricing, contact [email protected] or call directly at 866-394-6868.


Strategic Imaging
Strategic Imaging is offering 10% off the CPAP Resupply Mailer Program AND any apparel and promotional item purchase.

To learn more and take advantage of the 10% discount on the CPAP Resupply Mailer Program, contact Mike Reyhons at 319-939-7218 or [email protected]

To learn more and take advantage of the 10% discount on any apparel and promotional item purchase, contact Melanie Tournier at 319-939-3344 or [email protected]


The van Halem Group
vHG Monthly Compliance Packages – Designed to protect your business from unnecessary compliance issues. Receive 10% off the monthly compliance package rate for the first 12 months

HIPAAwise – Our HIPAA compliance software is a comprehensive, cost-effective solution that helps companies manage a successful HIPAA compliance program in one easy to use platform. Contracts executed at the show will receive a 25% discount off implementation fee, a saving of up to $600.

To learn more or take advantage of the Medtrade special, contact Kelly Grahovac at [email protected] or call 404-343-1815.           

VGM & Associates

1111 W. San Marnan Drive
PO Box 2817
Waterloo, IA 50704

Copyright © VGM & Associates, Ltd. 2021. All Rights Reserved.

Privacy Policy