Leading with Innovation: Insights from the Heartland Conference and Beyond

Published in Member Communities on June 05, 2025

By Lindy Tentinger, President, VGM & Associates

June is here, and with it comes one of the most important opportunities of the year: the Heartland Conference. More than just an event, Heartland is a strategic resource—a place where forward-thinking providers gather to challenge the status quo, explore new ideas, and shape the future of our vital industry.

In today’s environment, those who are thinking differently and investing in innovation will be the ones who win. Heartland Conference is designed for exactly that kind of leader. Whether you're looking to grow your business, streamline operations, or reimagine your service model, this conference offers the tools, insights, and connections to help you get there.

Beyond Heartland, we continue to focus on the issues that matter most to you. Competitive bidding is returning in some capacity, and we are actively engaged in advocacy and education to ensure you’re prepared. Our team is working closely with policymakers, industry partners, and legal experts to provide you with the most up-to-date information and strategic guidance. We’ll be offering updates, webinars, toolkits, and one-on-one support to help you navigate this complex landscape with confidence.

We’re also expanding our business intelligence and benchmarking tools, giving you access to data that can drive smarter decisions. Whether you're evaluating your pricing strategy, operational efficiency, or market positioning, we want to equip you with the insights you need to stay competitive and sustainable.

We also recognize that technology integration is a critical driver of success in the HME space. From patient engagement platforms and remote monitoring tools to billing automation, AI, and inventory management systems, the ability to connect and optimize your technology stack is no longer optional—it’s essential. We never stop working to identify and share best-in-class solutions that help you streamline operations, improve compliance, and deliver better patient outcomes. Whether you're just beginning your digital transformation or looking to refine your current systems, we’re here to help you make informed, strategic technology decisions.

And finally, we’re continuing to invest in community and connection. Through webinars, virtual roundtables, and member forums, we’re creating more opportunities for you to learn from one another, share challenges, and celebrate wins. The strength of our network is one of our greatest assets—and we’re committed to helping you tap into it.

In addition, we are thrilled to announce our new partnership with ConnectifyHR. This partnership is unique and highly valuable for all our members, offering a no-cost assessment on paid HR spends. ConnectifyHR's innovative approach and comprehensive services will provide you with critical insights and strategies to optimize your HR expenditures, ensuring you get the most value for your investments. This collaboration underscores our commitment to delivering exceptional resources and support to help you thrive in today's competitive landscape.

Thank you for being part of this incredible community. Whether you’re joining us at Heartland or engaging from afar, we are here to support your growth, your innovation, and your success.

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