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A Deep Dive into the “Competitive Bidding - A Decade Focused on the Wrong Prize the Case for Medicare Investment in DME in 2021” Study In today's episode of Industry Matters we talk with Brian Leitten, CEO of Leitten Consulting, John Gallagher, VP VGM Government Relations, and Mark Higley, VP VGM Regulatory Affairs about an updated study, “Competitive Bidding - A Decade Focused on the Wrong Prize the Case for Medicare Investment in DME in 2021."
VGM's Jim Walsh Retires as General Counsel VGM Group, Inc., announced today its general counsel, Jim Walsh, has retired as of December 31, 2021. Walsh will remain involved with VGM as an advisor to the senior leadership team and chairman of the board of directors.
Branding Matters. A Lot. To Your Customers and Your Bottom Line Your company's brand is the most valuable business asset you own. Branding is the single most important thing you can do to positively affect your revenue. As you begin planning for 2022, give these two things a little love, and your business will grow significantly.
Referral Source Marketing in Today's Environment Whether you realize it or not, DMEPOS companies today need to put a lot of strategy and thought behind their marketing efforts. Let's look at some steps you should consider to help your referral source marketing efforts in the current landscape. While the focus will be on individuals and organizations supplying care, I'll touch on payers briefly too, as there is some overlap in tactics.
How a Successful Marketing Strategy Leads to a Better ROI for Your DME Business Sleep Solutions Home Medical is quite innovative when it comes to marketing and varying sales strategies. Robyn Parrott and Katie Parrott discuss marketing strategies to consider for the coming year.
Reflection on 2021 and Preview and Prediction of 2022 As 2021 comes to a close, I believe it is healthy to reflect on the year. It is fair to say that homecare providers have had to rapidly adapt to a new normal shaped by a pandemic. Clint Geffert discusses three issues that must be considered and analyzed to better understand how we should address or respond.
Keeping Up with the Times: Integrating ePrescribe in Your Business Operations Technology and software companies in the HME industry continue to make advancements to help automate and speed up otherwise manual processes that could take hours or days. Here are some things to keep in mind when exploring an ePrescribe system.
Prospecting 101 After many years in the sales and marketing arena, Rhonda McCumber has found that it's extremely important to know and understand both the industry and the audience you wish to connect with. The first step in doing this is to learn how to prospect successfully.
Congratulations to Paul Ondrusek, the 2021 VGM & Associates' Sales Associate of the Year VGM & Associates is excited to announce that the 2021 Sales Associate of the Year has been awarded to Paul Ondrusek.
PR: Proactive Relations, Not Public Relations Originally featured in VGM's recent playbook, Optimizing Sales and Marketing in the DMEPOS Space, Mandi Joyner discusses why and how a good public relations strategy should not just complement your marketing efforts but should be an integral part of them.
A New Perspective on Analytics in Sales and Marketing: Guiding People Toward Strategic Actions to Enhance Outcomes Analytics has become a large part of our world as it is incorporated in almost every aspect of our daily lives. Data can be extremely valuable if you know how to use it, and there are a few methods everyone should learn.
An Inside Look with Clint, Episode 10: VGM Education Clint Geffert, president of VGM & Associates, sat down with Cindy Diehl Yang, vice president of VGM Education, to discuss the robust offerings of online and live education opportunities through multiple healthcare segments by VGM Education.
Durable Medical Equipment Community Emergency Response Committee Established. Please Complete Survey! A new Durable Medical Equipment Community Emergency Response Committee has been established. We need to hear from providers regarding your experiences during a disaster.
Add Group 3 Fluidized Therapy Beds to Increase Revenue Learn how to increase your revenue stream by adding Group 3 Fluidized Therapy Beds to your offerings, referral sources, and what dealers need to know if they are interested in this category.
VGM Calls for Heartland Conference 2022 Speakers VGM is now accepting proposals from prospective speakers for its annual Heartland Conference. With a number of education tracks to fill, conference organizers are looking for presenters to offer their expertise on a variety of topics including respiratory, business leadership and people strategies, rehab, billing and reimbursement, business operations, retail, sales and marketing, home accessibility, and audits.
Tsunami of Rising Costs Impacting DME Supplier Community There are a myriad of challenges facing DME/HME providers, not the least of which is a sharp increase in costs pertaining to several facets of their business. The DME supplier community cannot absorb these price increases and continue to provide products to patients. They need help in the form of higher reimbursement rates, and they need it immediately.
An Open Discussion About Opportunities in the Diabetic Market, CGM Audits, and Reimbursements In this episode of Industry Matters, we talk with president of The van Halem Group, Wayne van Halem, and sales manager for GEMCO, Joseph Ault, about CGM audits, qualifications for reimbursement and documentation, as well as the opportunities in the diabetic market.
Final Analysis: COVID-19 Government Stimulus Packages Healthcare providers were presented with several economic stimulus programs to relieve some of the burdens brought on by the COVID-19 public health emergency (PHE). Mark Higley and Craig Douglas provide a synopsis of the programs as of September 2021.
Embracing the Rise of Patient Centricity Breaking news: Your patients are changing. You may notice their behaviors are becoming much more consumer-like. And with this, they are looking for healthcare experiences that match suit with their consumer experiences. Nupura Kolwalkar, Chief Product Officer from Brightree, discusses how to better provide patient-centric care.
VGM Government Relations Releases Updated Study with Leitten Consulting: Competitive Bidding – A Decade Focused on the Wrong Prize 2018 Updated Study - In 2010, VGM engaged Leitten Consulting to chronicle the impact of competitive bidding and quantify the potential to reduce the spending that resulted from not proactively getting DME to Medicare beneficiaries. The original study published in 2011 and the updates that followed established the power and leverage of investing in DME and confirmed the opportunity for CMS to drive down the massive payments it makes to treat the very problems that DME is designed to avoid.

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