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Heartland 2025: Uniting Adventure and Industry Connections

Published in Member Communities on April 29, 2025

Adventure and Connections Await at Heartland 2025

Heartland Conference is a place where knowledge meets innovation and community meets opportunity! This year's conference has something for everyone, promising an exciting lineup of activities designed to foster connections, inspire innovation, and create lasting memories. Discover the many networking opportunities and social events planned below, and if you haven’t yet, be sure to register for Heartland here. 

Monday Afternoon Adventures  

We are not sure how you are going to choose this year! Monday afternoon activities include pickleball, the Secret Little Cafe at Three Pines Farm, and the Hansen Dairy Farm tours are back. Oh wait, did we forget golf? There is golf too. 

  • Van G. Miller Golf Tournament: Play 18 holes of golf at Waterloo’s premier golf facility!  
  • Hansen's Dairy Farm Tour: Roll up your sleeves and experience life at one of the area’s largest dairy farms. All participants can feed a calf, milk a cow by hand, pet the kangaroo and goats, make homemade butter, and sample an assortment of Hansen’s dairy products!  
  • Three Pines Farm: Enjoy an al fresco pop-up bistro on a fifth-generation family farm and treat yourself to hor d'oeuvres and homemade ice cream sandwiches. You can also meet Leonard the Llama and mini goats!  
  • Pickleball: Come and enjoy a fun afternoon of pickleball at Orchard Hill Park in Cedar Falls. Whether you’re a seasoned player or a complete beginner, everyone is welcome!  
  • Journey through VGM ‘s Headquarters and learn about the history of VGM. 

Party on the Plaza and Drones 

It’s a bird! It’s a plane! No, it’s drones!! Yes, get ready to see the sky light up with drones and fireworks to kick-off Heartland 2025 at the Party on the Plaza! And there is one more surprise at this event waiting for you! 

Woman of the Year 

During lunch on Tuesday, June 10, VGM will name this year’s HME Woman of the Year award winner. This award recognizes a woman who has made increasingly significant contributions throughout her career to her company, community, and the home medical equipment industry. If you know someone who has exemplified their dedication within the HME industry, feel free to nominate her for this award here. Submissions are due May 1. 

Exhibit Hall and Partner Connections 

After a full day of educational sessions on Tuesday, June 10, join us for the grand opening of the exhibit hall! This expo offers a fantastic opportunity to engage with VGM’s vendor partners. Discover their industry-leading products, software solutions, and conference promotions while enjoying refreshments and networking with peers. 

Providers can once again participate in a dynamic speed networking event designed for connecting with manufacturers and service partners during the “Partner Connections” portion of the conference. This segment enables participants to efficiently establish new connections, explore potential collaborations, and exchange valuable insights within the healthcare industry. With structured time slots and facilitated introductions, attendees can maximize their networking efforts and build mutually beneficial relationships to drive innovation and growth. 

Main Street Mingle 

For the first time in Heartland history, we are heading to downtown Cedar Falls on Tuesday evening! While Heartland has thrived by showcasing Waterloo, we are excited to show you everything the Cedar Valley has to offer with a Main Street Mingle! You will network with peers, tour the local restaurants, and have some fun along the way. 

WaterLuau  

What would Heartland be without our farewell-themed event? Pack your tropical gear and get ready to see the VGM Farm transformed into the WaterLuau on the final evening! 

Heartland 2025 is set to be an unforgettable experience, offering a perfect blend of professional growth and personal enjoyment. There's no shortage of opportunities to connect and thrive. Don't miss out on this chance to be part of a vibrant community dedicated to advancing the HME and CRT industry. We look forward to seeing you there! 

Register for VGM Heartland Conference 2025

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