VGM & ASSOCIATESHealthcare MSO

Before You Add a New Product Line, Ask Yourself This

Published in Member Communities on September 21, 2026

Stephanie Robinson, Director of Billing and Reimbursement, VGM & AssociatesBy Stephanie Robinson, Director of Billing and Reimbursement, VGM & Associates

The right product line can create new revenue opportunities and strengthen referral relationships—but it can also introduce unexpected reimbursement, compliance, and operational challenges. What looks like a straightforward expansion can quickly become more complicated than anticipated. 

Before investing time and resources, there are seven critical questions every DMEPOS provider should answer. 

Full Article Available Only to VGM Members

Read the full version in the latest VGM resource, "VGM Playbook: Emerging Markets and How to Expand Your Business," or click here for the full article. Discover the framework that can help you avoid costly missteps and build a smarter path to growth, including: 

  • Evaluating product line expansion  
  • Strengthening operational readiness 
  • Positioning your business for long-term success in today's evolving home medical equipment market 

Not a member? Join VGM to access the full article and many other members-only resources. 

TAGS

  1. billing & reimbursement
  2. playbook

Get Connected

Stay up-to-date on the latest resources and news provided by VGM & Associates.

Sign Up for Email

From Our Experts

Keeping You at the Center in a Complex and Artificial World thumbnail Keeping You at the Center in a Complex and Artificial World VGM President Lindy Tentinger shares how keeping people at the center is guiding VGM's evolution, strengthening connections, and simplifying the customer experience. Digging into Denials: Stop Fixing Denials and Start Preventing Them thumbnail Digging into Denials: Stop Fixing Denials and Start Preventing Them Learn how HME providers can reduce recurring denials by identifying workflow, payer, authorization, and documentation issues before they impact reimbursement. Telling the Patient's Story Through NIV Documentation thumbnail Telling the Patient's Story Through NIV Documentation Under CMS's new policy, NIV documentation requires more than a diagnosis. Learn key strategies for medical necessity, compliance, and reimbursement. Telling the Patient's Story Through NIV Documentation thumbnail Telling the Patient's Story Through NIV Documentation Under CMS's new policy, NIV documentation requires more than a diagnosis. Learn key strategies for medical necessity, compliance, and reimbursement. What the Numotion/Hanger Merger Could Mean for CRT and O&P Providers thumbnail What the Numotion/Hanger Merger Could Mean for CRT and O&P Providers Read what the proposed Numotion/Hanger merger could mean for CRT and O&P providers from VGM's SVP of Membership, Tyler Mahncke. What the Numotion/Hanger Merger Could Mean for CRT and O&P Providers thumbnail What the Numotion/Hanger Merger Could Mean for CRT and O&P Providers Read what the proposed Numotion/Hanger merger could mean for CRT and O&P providers from VGM's SVP of Membership, Tyler Mahncke. Turning Unmet OSA Need Into Measurable Referral Growth thumbnail Turning Unmet OSA Need Into Measurable Referral Growth Discover strategies for HME providers to convert undiagnosed OSA into referral growth by enhancing PCP relationships and improving patient care outcomes. Turning Unmet OSA Need Into Measurable Referral Growth thumbnail Turning Unmet OSA Need Into Measurable Referral Growth Discover strategies for HME providers to convert undiagnosed OSA into referral growth by enhancing PCP relationships and improving patient care outcomes.

Be Part of Something Bigger

Become a Member