VGM & ASSOCIATESHealthcare MSO

Before You Add a New Product Line, Ask Yourself This

Published in Member Communities on September 21, 2026

Stephanie Robinson, Director of Billing and Reimbursement, VGM & AssociatesBy Stephanie Robinson, Director of Billing and Reimbursement, VGM & Associates

The right product line can create new revenue opportunities and strengthen referral relationships—but it can also introduce unexpected reimbursement, compliance, and operational challenges. What looks like a straightforward expansion can quickly become more complicated than anticipated. 

Before investing time and resources, there are seven critical questions every DMEPOS provider should answer. 

Full Article Available Only to VGM Members

Read the full version in the latest VGM resource, "VGM Playbook: Emerging Markets and How to Expand Your Business," or click here for the full article. Discover the framework that can help you avoid costly missteps and build a smarter path to growth, including: 

  • Evaluating product line expansion  
  • Strengthening operational readiness 
  • Positioning your business for long-term success in today's evolving home medical equipment market 

Not a member? Join VGM to access the full article and many other members-only resources. 

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  1. billing & reimbursement
  2. playbook

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