VGM & ASSOCIATESHealthcare MSO

Essentially Women Launches Mother-Baby Program

Published in Member Communities on August 23, 2022

Lily Essentially Women (EW), the women's health division of VGM & Associates, has announced Lily, a new mother-baby program designed to help members grow their business in this fast-growing area of the women’s care industry.   

Named after the flower associated with femininity, love, and motherhood, Lily is focused on helping members support mothers and babies in every aspect, from pregnancy to new mom and beyond. 

This program offers products, services, and solutions to help members support women in all stages of motherhood. Resources include thought leadership, education and training, discount programs, and more. Leading vendor partners of EW are also part of this program. 

“Whether you’re starting a new business or expanding your current offerings, Lily is our source for EW members to gain access to education, thought leadership, product vendors, services, and programs dedicated to helping them succeed in lucrative segment,” says Nikki Jensen, vice president of Essentially Women. “We’re so excited to embark on the motherhood journey together.”  

To learn more, visit www.essentiallywomen.com/lily. 

TAGS

  1. lily
  2. mother and baby
  3. women's health

Get Connected

Stay up-to-date on the latest resources and news provided by VGM & Associates.

Sign Up for Email

From Our Experts

Introducing the F&P Nova Nasal in the United States thumbnail Introducing the F&P Nova Nasal in the United States Fisher and Paykel Healthcare has announced the launch of their newest nasal PAP mask, F&P Nova Nasal, to the United States, for the treatment of obstructive sleep apnea. Introducing the F&P Nova Nasal in the United States thumbnail Introducing the F&P Nova Nasal in the United States Fisher and Paykel Healthcare has announced the launch of their newest nasal PAP mask, F&P Nova Nasal, to the United States, for the treatment of obstructive sleep apnea. A Note from the President: VGM is Evolving For You thumbnail A Note from the President: VGM is Evolving For You VGM is evolving with purpose by investing in advocacy, technology, and services to support HME providers through industry change and ensure long-term viability. Member Spotlight: Browning's Pharmacy and Health Care thumbnail Member Spotlight: Browning's Pharmacy and Health Care Browning's Pharmacy and Health Care: Longtime VGM HME provider since 1987, delivering quality home medical equipment, pharmacy services, and patient support. Integrated Sleep Programs in 2026: Faster OSA Care is the New Standard thumbnail Integrated Sleep Programs in 2026: Faster OSA Care is the New Standard Discover how integrated sleep programs help providers cut OSA screening-to-treatment timelines to 30 days while improving patient outcomes. Integrated Sleep Programs in 2026: Faster OSA Care is the New Standard thumbnail Integrated Sleep Programs in 2026: Faster OSA Care is the New Standard Discover how integrated sleep programs help providers cut OSA screening-to-treatment timelines to 30 days while improving patient outcomes. 2026 HME Woman of the Year Award Nominations Open Now thumbnail 2026 HME Woman of the Year Award Nominations Open Now Submit nominations for the 2026 HME Woman of the Year Award. Recognize top women leaders in HME, DME, and CRT. Winner announced at Heartland Conference 2026. Improving Efficiency Through Insight and Industry Connection thumbnail Improving Efficiency Through Insight and Industry Connection Spring is right around the corner, and here in the "deep-Midwest," it cannot come soon enough. That said, we are not interested in wishing time away. There is still a lot that can be done with the limited time we have.

Be Part of Something Bigger