VGM & ASSOCIATESHealthcare MSO

Essentially Women Launches Mother-Baby Program

Published in Member Communities on August 23, 2022

Lily Essentially Women (EW), the women's health division of VGM & Associates, has announced Lily, a new mother-baby program designed to help members grow their business in this fast-growing area of the women’s care industry.   

Named after the flower associated with femininity, love, and motherhood, Lily is focused on helping members support mothers and babies in every aspect, from pregnancy to new mom and beyond. 

This program offers products, services, and solutions to help members support women in all stages of motherhood. Resources include thought leadership, education and training, discount programs, and more. Leading vendor partners of EW are also part of this program. 

“Whether you’re starting a new business or expanding your current offerings, Lily is our source for EW members to gain access to education, thought leadership, product vendors, services, and programs dedicated to helping them succeed in lucrative segment,” says Nikki Jensen, vice president of Essentially Women. “We’re so excited to embark on the motherhood journey together.”  

To learn more, visit www.essentiallywomen.com/lily. 

TAGS

  1. lily
  2. mother and baby
  3. women's health

Get Connected

Stay up-to-date on the latest resources and news provided by VGM & Associates.

Sign Up for Email

From Our Experts

VGM Heartland Conference | Celebrate 25 Years of HME Community thumbnail VGM Heartland Conference | Celebrate 25 Years of HME Community Join fellow HME and home healthcare professionals at the 2026 VGM Heartland Conference in Waterloo, Iowa. Celebrate 25 years of education, connection, and community at Heartland High. VGM Heartland Conference | Celebrate 25 Years of Community thumbnail VGM Heartland Conference | Celebrate 25 Years of Community Join fellow CRT and home healthcare professionals at the 2026 VGM Heartland Conference in Waterloo, Iowa. Celebrate 25 years of education, connection, and community at Heartland High. VGM Partners with HME360 to Optimize HME Inventory Management thumbnail VGM Partners with HME360 to Optimize HME Inventory Management VGM welcomes HME360 as a new vendor partner, bringing real-time inventory visibility and automation to help HME providers improve efficiency and cash flow. Navigating Medicare Fraud, Compliance, & Trust in HME thumbnail Navigating Medicare Fraud, Compliance, & Trust in HME Amid CMS DMEPOS scrutiny, HME providers must balance Medicare fraud reporting, compliance, and patient access. A Message from the President, Lindy Tentinger: April 2026 thumbnail A Message from the President, Lindy Tentinger: April 2026 Read a message from VGM President, Lindy Tentinger, and a reminder to access the VGM members-only portal, your exclusive hub for resources, playbooks, and peer connection. Matt Filippis Named Director of Business Development at VGM thumbnail Matt Filippis Named Director of Business Development at VGM VGM & Associates appoints Matt Filippis as Director of Business Development, Clinical Mobility and Accessibility, supporting CRT, home accessibility, and O&P providers. Simplify Your Reimbursement Process for the AffloVest thumbnail Simplify Your Reimbursement Process for the AffloVest To support clinicians, care teams, and payer partners, Tactile Medical has streamlined the process for determining medical necessity and documentation standards for the AffloVest. Matt Filippis Named Director of Business Development at VGM thumbnail Matt Filippis Named Director of Business Development at VGM VGM & Associates appoints Matt Filippis as Director of Business Development, Clinical Mobility and Accessibility, supporting CRT, home accessibility, and O&P providers.

Be Part of Something Bigger