Essentially Women Launches Mother-Baby Program

Published in Member Communities on August 23, 2022

Lily Essentially Women (EW), the women's health division of VGM & Associates, has announced Lily, a new mother-baby program designed to help members grow their business in this fast-growing area of the women’s care industry.   

Named after the flower associated with femininity, love, and motherhood, Lily is focused on helping members support mothers and babies in every aspect, from pregnancy to new mom and beyond. 

This program offers products, services, and solutions to help members support women in all stages of motherhood. Resources include thought leadership, education and training, discount programs, and more. Leading vendor partners of EW are also part of this program. 

“Whether you’re starting a new business or expanding your current offerings, Lily is our source for EW members to gain access to education, thought leadership, product vendors, services, and programs dedicated to helping them succeed in lucrative segment,” says Nikki Jensen, vice president of Essentially Women. “We’re so excited to embark on the motherhood journey together.”  

To learn more, visit www.essentiallywomen.com/lily


TAGS

  1. lily
  2. mother and baby
  3. women's health

From Our Experts

People-Centered Leadership: Master EQ for Success thumbnail People-Centered Leadership: Master EQ for Success Discover why people-centered leadership, with a focus on emotional intelligence as a new KPI, is key to success. O&P Market Dynamics: Collaboration Drives Success in 2026 thumbnail O&P Market Dynamics: Collaboration Drives Success in 2026 Learn about orthotics and prosthetics market dynamics, from innovation and reimbursement to workforce challenges, and why collaboration is critical for O&P success. Closing the ATP Gap: Mentorship, Training, and Innovative Recruitment thumbnail Closing the ATP Gap: Mentorship, Training, and Innovative Recruitment Strengthening the CRT workforce starts with robust training, mentorship, and smarter recruitment. A Letter From the President: Your 2026 Priorities and How VGM Will Act thumbnail A Letter From the President: Your 2026 Priorities and How VGM Will Act VGM & Associates focuses on your needs, offering strategic support to tackle payer challenges & improve operational efficiency for business growth & resilience. VGM Playbook: Forecasting 2026 | Key Trends Shaping DMEPOS thumbnail VGM Playbook: Forecasting 2026 | Key Trends Shaping DMEPOS Discover the top DMEPOS trends, technology shifts, and reimbursement insights shaping 2026. Explore the new VGM playbook and prepare your business for what's ahead. Boone Lockard Promoted to VP of HME, Respiratory, & Wellness thumbnail Boone Lockard Promoted to VP of HME, Respiratory, & Wellness VGM promotes Boone Lockard, offering strategic guidance to providers through HME leadership, respiratory care leadership, and growing wellness industry trends. Service & Repair Best Practices for CRT thumbnail Service & Repair Best Practices for CRT Learn how technician and ATP training, workflow improvements, and smart tools can strengthen CRT service and repair operations. VGM at Medtrade 2026: Celebrating 40 Years of Partnership thumbnail VGM at Medtrade 2026: Celebrating 40 Years of Partnership Visit VGM at Medtrade 2026—celebrating 40 years of HME provider support. Visit booth #603 for expert guidance, business solutions, & industry-leading education.