Heartland 2025: A Sneak Peek into Fresh Experiences and Top-Tier Education

Published in Member Communities on April 02, 2025

Heartland 2025: A Sneak Peek into Fresh Experiences and Top-Tier Education

Cookies, unbeatable education, pickleball, endless networking opportunities, and a WaterLuau. What do these have in common? They’re all part of Heartland 2025! 

View the 2025 Heartland Conference e-Prospectus

What’s New in 2025? 

Heartland is well-known for unforgettable experiences. However, we try to change things up to keep it interesting each year! 

Main Street Mingle  

For the first time in Heartland history, we are heading to downtown Cedar Falls! While Heartland has thrived by showcasing Waterloo, we are excited to show you everything the Cedar Valley has to offer with a Main Street Mingle! You will network with peers, tour the local restaurants, and have some fun along the way. 

Drones & Fireworks  

It’s a bird! It’s a plane! No, it’s drones!! Yes, get ready to see the sky light up with drones and fireworks to kick-off Heartland 2025!  

WaterLuau  

What would Heartland be without our farewell-themed event? Pack your Hawaii gear and get ready to see the VGM Farm transformed into the WaterLuau! 

Afternoon Adventures  

We are not sure how you are going to choose this year! Monday afternoon activities include pickle ball, Secret Little Cafe at Three Pines Farm, and the Hansen Dairy Farm tours are back. Oh wait, did we forget golf? There is golf too. 

Top-Tier Education 

While the opportunity to embrace a one-of-a-kind learning experience with the best education in the HME and CRT industries remains the same, we have an exciting lineup of sessions with revamped tracks to better reflect the subjects that are relevant to businesses today. 

This year, attendees have the opportunity to experience over 60 different education sessions to earn up to 14.75 contact hours (CEUs). Below is a sample of sessions for Heartland 2025:  

Enhancing Patient Pay Policies: Strategies for Effective Reimbursement 

Track: Billing and Compliance – new track! 
Presenters: Kim Cuce’, VGM & Associates and Bruce Gehring, Allegiance Group 

In this session, we will discuss creating effective patient pay policies tailored to your organization, engaging your team to implement and maintain these policies, best practices for automating patient pay processes, using technology to measure the effectiveness of your patient pay programs, and fostering continuous improvement. 

Advocacy 101 - How You Can Be a Champion of Change  

Track: Integrated Health and Policy 
Presenter: Adam Miller, VGM Government 

Whether you've never been involved, are new to advocacy, or a seasoned advocate, VGM Government Relations has resources for you to make the most of your advocacy journey.  

[Panel] The Cybersecurity Landscape: Preparing Healthcare Leaders for Tomorrow’s Threats 

Track: Technology and Security – new track! 
Panelists: Jeremy Kauten, VGM Group, Inc.; Michelle Jensen, Rayser Holdings; and Brandon Potter, ProCircular 

Explore the critical cybersecurity challenges that healthcare organizations will face in 2025 and beyond, and adopt essential strategies to navigate this evolving landscape. 

Resupply Revolution: Transforming Your Approach 

Track: Respiratory 
Presenters: Leah Blake and Mike Lorenz, Brightree 

Delve into the key elements of a thriving resupply program and explore innovative strategies and best practices tailored to your business needs.

View the complete agenda for Heartland Conference 2025 at www.vgmheartland.com/agenda.  

We hope to see everyone there! Be sure to register before the early bird pricing ends April 18. 

Register Here


TAGS

  1. education
  2. heartland
  3. hme
  4. vgm

From Our Experts

A Letter From the President: June 2025 thumbnail A Letter From the President: June 2025 Lindy Tentinger shares information on the VGM Heartland Conference, competitive bidding, new tools, and more. The Latest in Billing & Reimbursement from Ronda Buhrmester: Oxygen Equipment Updates and Reminders thumbnail The Latest in Billing & Reimbursement from Ronda Buhrmester: Oxygen Equipment Updates and Reminders Ronda Buhrmester, Sr. Director of Payer Relations and Reimbursement, shares updates on oxygen equipment groups. Maximize Your Heartland Experience: Tips, Tools, & Must-Knows thumbnail Maximize Your Heartland Experience: Tips, Tools, & Must-Knows Here's everything you need to know to ensure a smooth, successful, and unforgettable Heartland experience. Maximize Your Heartland Experience: Tips, Tools, & Must-Knows thumbnail Maximize Your Heartland Experience: Tips, Tools, & Must-Knows Here's everything you need to know to ensure a smooth, successful, and unforgettable Heartland experience. 2025 O&P Woman of the Year Nominations Now Open thumbnail 2025 O&P Woman of the Year Nominations Now Open The nomination period for the 2025 O&P Woman of the Year Award is open now through July 11. This award is open to all women who work in the O&P profession. Understanding the Value of ATP Certification and ATP Academy thumbnail Understanding the Value of ATP Certification and ATP Academy Becoming an ATP is a popular path often taken by occupational therapists (OTs), physical therapists (PTs), occupational therapy assistants (OTAs), physical therapy assistants (PTAs), and wheelchair technicians. With an ATP certification, one can both fill the needs of suppliers to sell certain wheelchairs and demonstrate that they have the skills and knowledge to complete their job as defined by the leading authority in the credentialing industry. Mobility Awareness Month: Celebrating the Impact of Mobility Providers thumbnail Mobility Awareness Month: Celebrating the Impact of Mobility Providers May is Mobility Awareness Month, a time recognizing the importance of mobility solutions, the professionals who provide them, and those who rely on them. Mobility Awareness Month: Celebrating the Impact of Mobility Providers thumbnail Mobility Awareness Month: Celebrating the Impact of Mobility Providers May is Mobility Awareness Month, a time recognizing the importance of mobility solutions, the professionals who provide them, and those who rely on them.