Heartland 2025 Preview: New Adventures, Elevated Learning, Unforgettable Moments

Published in Member Communities on April 02, 2025

Cookies, unbeatable education, pickleball, endless networking opportunities, and a WaterLuau. What do these have in common? They’re all part of Heartland 2025!

View the 2025 Heartland Conference e-Prospectus

What’s New in 2025?

Heartland is well-known for unforgettable experiences. However, we try to change things up to keep it interesting each year!

Main Street Mingle

For the first time in Heartland history, we are heading to downtown Cedar Falls! While Heartland has thrived by showcasing Waterloo, we are excited to show you everything the Cedar Valley has to offer with a Main Street Mingle! You will network with peers, tour the local restaurants, and have some fun along the way.

Drones & Fireworks

It’s a bird! It’s a plane! No, it’s drones!! Yes, get ready to see the sky light up with drones and fireworks to kick-off Heartland 2025!

WaterLuau

What would Heartland be without our farewell-themed event? Pack your Hawaii gear and get ready to see the VGM Farm transformed into the WaterLuau!

Afternoon Adventures

We are not sure how you are going to choose this year! Monday afternoon activities include pickle ball, Secret Little Cafe at Three Pines Farm, and the Hansen Dairy Farm tours are back. Oh wait, did we forget golf? There is golf too.

Top-Tier Education

While the opportunity to embrace a one-of-a-kind learning experience with the best education in the HME and CRT industries remains the same, we have an exciting lineup of sessions with revamped tracks to better reflect the subjects that are relevant to businesses today.

This year, attendees have the opportunity to experience over 60 different education sessions to earn up to 14.75 contact hours (CEUs). Below is a sample of sessions for Heartland 2025:

Enhancing Patient Pay Policies: Strategies for Effective Reimbursement

Track: Billing and Compliance – new track!
Presenters: Kim Cuce’, VGM & Associates and Bruce Gehring, Allegiance Group

In this session, we will discuss creating effective patient pay policies tailored to your organization, engaging your team to implement and maintain these policies, best practices for automating patient pay processes, using technology to measure the effectiveness of your patient pay programs, and fostering continuous improvement.

Advocacy 101 - How You Can Be a Champion of Change

Track: Integrated Health and Policy
Presenter: Adam Miller, VGM Government

Whether you've never been involved, are new to advocacy, or a seasoned advocate, VGM Government Relations has resources for you to make the most of your advocacy journey.

[Panel] The Cybersecurity Landscape: Preparing Healthcare Leaders for Tomorrow’s Threats

Track: Technology and Security – new track!
Panelists: Jeremy Kauten, VGM Group, Inc.; Michelle Jensen, Rayser Holdings; and Brandon Potter, ProCircular

Explore the critical cybersecurity challenges that healthcare organizations will face in 2025 and beyond, and adopt essential strategies to navigate this evolving landscape.