VGM Canada Announces Retirement of Steve Cranna

Published in Member Communities on September 25, 2025

Steve Cranna of VGM Canada has announced his retirement as Director of Government Relations and New Business Development at the end of September 2025. 

Since joining VGM Canada in 2006, Cranna has played a pivotal role in advancing the interests of the home medical equipment sector. His work with government bodies at the federal, provincial, and municipal levels helped shape policies that support industry growth and sustainability—directly benefiting VGM Canada members and stakeholders nationwide. In addition to his advocacy efforts, Cranna oversaw a range of business services and managed key programs and contracts that enhanced operational efficiency for suppliers, manufacturers, and retailers across Canada. His active participation in numerous national industry committees further strengthened collaboration and innovation within the sector, leaving a lasting impact on both VGM Canada and the industry as a whole. 

“Steve has been a cornerstone of our success at VGM Canada throughout his 19 years of dedicated service,” stated Dave Davies, President of VGM Canada. “The many roles he has played over the years have been instrumental to the overall success of not only VGM but also to many of our customers.” 

Cranna has agreed to stay on in a consulting role for the next six months. During that time, he will work closely with Dominique Sedlezky, who will assume the responsibilities of government relations. He will continue to be available to VGM Canada customers until the end of March 2026. 

“It has been an honour and privilege to work with the team at VGM to leverage our resources and skills to positively impact not only our members’ businesses but the broader industry for these 19 years,” said Cranna. “I have been privileged to collaborate with many brilliant leaders throughout my career, and together we have been able to have a positive impact on the industry. There are still headwinds and much to be done in an industry I care deeply about.” 

“Steve’s contributions have left a lasting impact on our team, our customers, and the broader industry,” continued Davies. “Please join me in congratulating Steve on an incredible career and wishing him all the best in retirement!” 

For more information on VGM Canada, visit www.vgmcanada.com. 

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