Preparing Your Sleep Business for 2027: Trends, Challenges, and Opportunities Ahead

Published in Member Communities on November 17, 2026

Sleep care continues to present opportunities for healthcare providers beyond the hospital, but reimbursement pressures, workforce constraints, changing patient expectations, and operational challenges are reshaping how sleep businesses operate and grow.

As providers look toward 2027, success will require more than reacting to industry change. It will require planning for it. Strengthening operations, improving patient engagement, and building sustainable processes now can help providers navigate change while positioning their businesses for future success.

To help providers prepare, VGM created "VGM Sleep Forecasting Playbook: Building Momentum for 2027." The resource brings together insights from VGM leaders and industry experts across sleep, respiratory, wellness, technology, reimbursement, operations, and business strategy to help providers identify opportunities, address challenges, and position their businesses for future success.

“Many of the opportunities available to sleep providers already exist within their businesses,” said Lindy Tentinger, President of VGM. “By improving processes, using technology more effectively, supporting patients throughout therapy, and reconnecting with existing PAP patients, providers can create meaningful momentum for the year ahead.”

What Sleep Providers Should Be Paying Attention to in 2027

The playbook explores several trends expected to influence provider success in the coming year, including:

Patient engagement strategies
Reimbursement readiness
Technology innovation
Workflow efficiency
Mask fitting advancements
Staffing and operational challenges
RePAP opportunities

Five Key Areas Shaping the Future of Sleep Healthcare

The industry continues to evolve rapidly, with several key trends expected to influence provider success in the coming year. Here are five areas providers should consider as they plan for 2027:

1) Patient Expectations Continue to Rise

Patients increasingly expect healthcare experiences that are convenient, connected, and personalized. Providers that focus on consistent communication, therapy support, and a streamlined patient journey may be better positioned to improve engagement and long-term therapy success.

2) Operational Efficiency Matters More Than Ever

As staffing challenges and financial pressures continue, providers are evaluating how to improve workflows, reduce inefficiencies, and maximize resources. Small operational improvements can create meaningful business impact over time.

3) Technology Continues to Transform Sleep Healthcare

Technology innovations are creating new opportunities to improve efficiency, support patient engagement, and optimize therapy management. Providers who understand where technology can create value may gain meaningful advantages in the future.

4) Reimbursement Readiness Remains Critical

Changes in reimbursement and documentation requirements continue to influence provider success. Staying prepared and building sustainable processes remain important priorities for sleep businesses looking ahead.

5) Existing Patients May Hold Significant Growth Opportunity

Many providers are exploring proactive approaches to patient retention and RePAP programs. Strengthening connections with existing PAP patients can support better patient outcomes while creating opportunities for business growth.

Business Growth Strategies for 2027

The common thread across these priorities is that meaningful opportunities may already exist within a provider's business. Better processes, stronger patient relationships, thoughtful use of technology, reimbursement preparedness, and renewed attention to existing patients can all contribute to stronger performance.

As sleep healthcare continues to expand beyond traditional care settings, providers need practical guidance that helps them adapt to changing industry dynamics while continuing to deliver high-quality care. The playbook reflects VGM's commitment to connecting providers with expertise, industry relationships, and resources that help strengthen performance, improve patient outcomes, and support long-term success.

Download the Playbook

Ready to start planning for 2027?

Download "VGM Sleep Forecasting Playbook: Building Momentum for 2027" to explore expert perspectives, practical business strategies, and industry insights designed to help strengthen performance today while preparing for tomorrow's opportunities.

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