Join us for Medtrade this year in Phoenix, AZ, March 2-4, 2026

Visit VGM at booth #603.

The Member and Vendor Appreciation Event will be on Tuesday, March 3. More details to come!

Registration Codes


Education Sessions and Workshops

VGM Group's thoughts leaders are presenting at Medtrade. Check out their sessions below!

Monday, March 2 

1 – 2 p.m. 

  • Uses and Abuses of Extrapolation and AI Software by Payors and CMS 
    • Wayne van Halem, President, The van Halem Group 
  • Lock Your Digital Door: Safeguarding Your Assets and Keeping Yourself Protected 
    • Nick Dideriksen, Vice President of Business Technology, VGM Forbin 

3:30-5 p.m. 

  • DME 2030 and Beyond: Preparing for the Future 
    • Craig Douglas, SVP of HME, Respiratory, and Wellness and Alan Morris, SVP of Strategy, VGM & Associates 
  • Introduction to Payer Relations/Landscape for the DME Industry and Payor Landscape 
    • Melanie Ewald, VP, Payer Relations & Reimbursement, VGM & Associates 
  • Inclusive by Design: Enhancing eCommerce Through Accessibility 
    • Cassi Price, President, VGM Forbin 

Tuesday, March 3 

10 – 11 a.m. 

  • 2026 TPE Update 
    • Kelly Grahovac, General Manager, The van Halem Group 
  • Understanding the Bid Process 
    • Wayne van Halem, President, The van Halem Group 

11:15 a.m. - 12:45 p.m. 

  • Provider Enrollment Success...Does Your HME Make the Cut? 
    • Kelly Grahovac, General Manager, The van Halem Group 
  • Current and Future Trends and Innovations in Payor Relations 
    • Melanie Ewald, VP, Payer Relations & Reimbursement, VGM & Associates 
  • Creating a Digital Footprint: Marketing Strategies HME Providers Haven’t Considered (But Should) 
    • Heather Seevell, Director of Sales and Marketing, VGM Forbin 

1-2 p.m.  

  • Audit Landscape: What’s New, Now, Next? 
    • Wayne van Halem, President, The van Halem Group 
  • Elevate Your Operations: Master KPIs & Ignite Employee Engagement 
    • Ronda Buhrmester, Sr. Director of Payer Relations & Reimbursement, VGM & Associates 
  • Recruiting ATPs Panel Discussion 
    • Ted Metcalf, Director, U.S. Rehab 

Wednesday, March 4 

10-11 a.m.  

  • Understanding the Bid Process 
    • Wayne van Halem, President, The van Halem Group 

11:15 a.m. - 12:45 p.m. 

  • From Policy to Profit: How Sound Procedures Unlock the Full Potential of Billing Technology 
    • Ronda Buhrmester, Sr. Director of Payer Relations & Reimbursement, VGM & Associates