VGMHealthcare MSO

One VGM. A Clearer Way to Connect With What You Need.

Published in Member Communities on October 12, 2026

One VGM. Healthcare connected.

VGM’s unified brand brings our healthcare-focused businesses, services, and expertise together, making support easier to understand, access, and apply. 

Healthcare providers are navigating reimbursement pressure, regulation, technology, workforce challenges, payer requirements, consolidation, and evolving patient needs. The support they rely on should be easier to find and easier to put to work. 

Today, VGM is introducing a unified brand and customer experience under one shared promise: Healthcare connected. It is a clearer way for members, customers, and vendor partners to connect with the people, relationships, resources, and solutions that can help them operate, grow, and care for patients. 

Why VGM Is Evolving 

For 40 years, VGM has expanded its expertise, vendor partnerships, and offerings to meet the changing needs of healthcare. That growth created more ways to support customers, but it also created multiple brands, experts, and entry points into VGM. 

Our unified brand creates a clearer path. Instead of asking customers to understand how VGM is organized, we are aligning our capabilities around the challenges they are trying to solve and the outcomes they want to achieve. 

“Our unified team’s sole focus is helping our members and customers solve problems, strengthen their businesses, serve more patients, and prepare for what comes next,” said Lindy Tentinger, president of VGM. “We brought VGM together to make it easier for them to find the right person, access the right expertise, and connect with the resources that can help.” 

More Than a New Look 

Healthcare connected. is more than a new logo or visual identity. It is a renewed commitment to the industry we serve and to bringing our people, expertise, advocacy, education, vendor partnerships, services, and solutions together more effectively around customers. 

The challenges providers face rarely fit within a single department or service. Reimbursement affects healthcare operations. Technology shapes the patient experience. Regulatory decisions influence growth. Advocacy helps shape the future of care. VGM’s people and expertise should work together in the same way these challenges do. 

What This Means for You 

  • Find the right person and expertise more quickly. 
  • Connect with resources and relationships across VGM. 
  • Make confident decisions and identify opportunities for growth. 
  • Strengthen operations while continuing to deliver essential care in your community. 

What Is Not Changing 

The relationships, services, and industry expertise you rely on are not changing. You will continue to work with the people and teams you know. VGM will continue investing in advocacy, education, events, market insight, business services, healthcare communities, and vendor partner relationships. 

You will begin seeing the new brand across VGM’s digital experiences, customer resources, communications, and materials. Some established brands and offerings will transition over time based on customer familiarity, market considerations, and the needs of the people they serve. 

Built Around the People We Serve 

VGM is doubling down on healthcare and bringing its capabilities together around the people we serve. Our goal is simple: make it easier for you to get the support you need, when you need it, and access the full value of VGM. 

Explore the new VGM experience and discover how Healthcare connected. can help you operate, grow, and advance patient care beyond the hospital. 

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