Uncover Emerging Markets and How to Expand Your Business in the Latest VGM Playbook

Published in Member Communities on August 25, 2026

The non-acute healthcare industry continues to evolve, and providers are looking for new ways to grow, diversify revenue, and meet changing patient needs. To help identify these opportunities, VGM & Associates has released "VGM Playbook: Emerging Markets and How to Expand Your Business," a new resource designed to help VGM members identify emerging healthcare markets and build sustainable growth strategies.

Explore Emerging Growth Opportunities in DMEPOS and Home-Based Care

The playbook examines some of the fastest-growing opportunities across the healthcare continuum, including:

Pediatrics and pediatric nutrition
Respiratory and sleep services
Home accessibility and aging-in-place solutions
Maternity care products and services
Mobile orthotics and prosthetics (O&P) models
Market data and business expansion planning

In addition to highlighting emerging healthcare markets, the resource provides practical guidance on evaluating market demand, leveraging healthcare data analytics, assessing business readiness, and making informed expansion decisions.

How Healthcare Providers Can Prepare for Future Growth

Providers continue to face reimbursement challenges, labor shortages, and increasing operational demands. At the same time, evolving patient needs and advances in care delivery are creating new opportunities within healthcare emerging markets. Organizations that can identify and act on the trends that make the most sense for their business may be better positioned for long-term sustainability and growth.

"Growth in the non-acute space often comes from looking at your business differently," said Lindy Tentinger, President of VGM & Associates. "This playbook was created to help VGM members identify opportunities that align with their strengths, address unmet patient needs, strengthen referral relationships, and support long-term sustainability for their business and the future of patient care."

Download the Emerging Markets Playbook

Whether you're exploring a new product line, entering a new market segment, or evaluating future expansion opportunities, this resource provides actionable insights into today's leading emerging markets healthcare trends.

VGM members can access and download "VGM Playbook: Emerging Markets and How to Expand Your Business" at vgm.com/playbook or through the VGM members-only portal under the Playbook tab.

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