Kayla Mahler

Sr. Director of Marketing
Marketing, Operations, & Vendor Support

Kayla Mahler is the Senior Director of Marketing Strategy at VGM & Associates, where she leads strategic marketing planning, vendor value positioning, and integrated campaign development across VGM’s family of brands. In this role, she focuses on aligning marketing strategy with business objectives, driving partner engagement, and ensuring clear, consistent value messaging for members, vendors, and stakeholders. Kayla has held multiple leadership roles during her time at VGM, most recently serving as Marketing Manager, Digital, Systems, and Data, where she oversaw digital marketing strategy, marketing technology, analytics, and CRM systems. Her work helped strengthen data-driven decision-making and modernize marketing operations across the organization. Earlier in her career at VGM, Kayla served as Operations Manager for both Essentially Women and U.S. Rehab, supporting operational execution, member engagement, and program development for these member communities. Her experience across operations, digital marketing, and strategy provides a well-rounded perspective that informs her leadership today.

Kayla earned her Bachelor’s degree in Communication Studies from Central College and her Master’s degree in Communication Studies from the University of Northern Iowa. Outside of work, she enjoys running, biking, kayaking, and singing.

Employee Owner Since 2014