Shannon Kofta

Sr. Director of Strategic Marketing Initiatives
Marketing, Operations, & Vendor Support

Shannon Kofta is a strategic marketing leader and Sr. Director of Strategic Marketing Initiatives at VGM & Associates, where she channels her passion for purposeful storytelling and data-driven strategy into building marketing programs that move people—and business—forward.

With over a decade of experience in marketing and more than six years in leadership, Shannon thrives at the intersection of creativity and analytics. She works with cross-functional teams to deliver integrated campaigns, brand experiences, and strategic communications that align with business goals and resonate with real people. Whether she’s refining a business strategy, guiding a rebrand, or mentoring a team member, Shannon brings clarity, energy, and a deep sense of purpose to every initiative.

Known for her collaborative spirit and calm under pressure, Shannon believes that the best marketing starts with listening—really listening—to customers, colleagues, and the market. She’s passionate about building trust, fostering growth, and creating space for bold ideas to take root.

When she’s not immersed in campaign strategy or stakeholder meetings, you’ll likely find Shannon exploring new ways to connect dots across departments, championing innovation, or simply enjoying a good cup of coffee while sketching out her next big idea.

Employee Owner Since 2014