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Meet Julie Osborn, President & CEO of Alliance Rehab and Medical Equipment: 2026 HME Woman of the Year Finalist

Published in Member Communities on June 03, 2026

Julie Osborn: 2026 HME Woman of the Year Finalist

Julie Osborn, President & CEO of Alliance Rehab and Medical Equipment, is a recognized leader in the home medical equipment (HME) and complex rehab technology (CRT) industry. Her people-first leadership and track record of sustained growth have earned her recognition as a 2026 HME Woman of the Year finalist.

Leading Sustainable Growth and Expanding Access to Complex Rehab Technology

Amid ongoing reimbursement pressures and workforce challenges across the HME and rehab industry, Julie has led Alliance Rehab to sustained year-over-year growth, balancing strategic, organic expansion, all while prioritizing clients and driving positive culture in the workplace.

Under her leadership, the organization has expanded into new locations and recruited highly skilled Assistive Technology Professionals (ATPs), increasing access to complex rehab technology and mobility solutions.

“She's consistently grown Alliance Rehab year after year, expanding to new locations and recruiting talented ATPs,” stated Tyler Mahncke, SVP of Membership, VGM & Associates. “She's achieved impressive organic growth in a challenging industry.” 

Under Julie’s leadership, Alliance Rehab has thrived in a complex healthcare environment, strengthening operational capacity while expanding access to mobility solutions and complex rehab technology, and ensuring more patients receive the customized care they need. 

Leading with Vision and Continuity 

Recently stepping into the CEO role, Julie has ensured a seamless leadership transition while continuing to drive innovation and growth. Her ability to lead through change while maintaining organizational momentum highlights her strength as a healthcare executive. 

A People-First Culture That Drives Impact 

Julie is widely recognized for fostering a people-first culture, supporting employees, prioritizing clients, and building a positive workplace environment. 

“Julie has long been a part of the success of Alliance Rehab and has strived continually in her role to always put the client first, while driving innovation and positive culture in the workplace,” added Matthew Nelson of Atlantic Care Services. “The success of Alliance and its impact in the lives of its employees, clients, and community are tied closely to her dedication and 'people first' approach.” 

Shaping the Future of HME and CRT

Through sustained growth, workforce development, and a people-first approach to healthcare leadership, Julie Osborn is helping shape the future of the HME and CRT industry. Her recognition as a 2026 HME Woman of the Year nominee reflects her ongoing impact on patients, providers, and the broader healthcare community.

Who Will Be the Next HME Woman of the Year?

The 2026 HME Woman of the Year will be announced on Tuesday, June 9, during the VGM Heartland Conference in Waterloo, Iowa.

To read more about our other finalists, visit www.vgm.com/womanoftheyear or click the links below:

TAGS

  1. hme woman of the year
  2. leadership

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