VGM & Associates Releases Sales and Marketing-Focused Playbook

Published in Member Communities on October 05, 2021

Q4 Playbook Sales and Marketing

Waterloo, Iowa—VGM & Associates has released the fourth installment of their 2021 quarterly playbook series, “VGM Playbook: Optimizing Sales and Marketing in the DMEPOS Space.”

This latest playbook is focused on sales and marketing best practices, guidance, and more. Topics include the importance of branding, referral source marketing, what goes into successful prospecting in the marketing/sales process, the relationship between sales and marketing to maximize revenue, implementing a successful marketing strategy for a better ROI, using public relations and relationships to strengthen marketing, and leveraging sales and marketing analytics to guide strategic decision making and enhanced outcomes.

“Our previous playbooks touched on how best to serve our customers in the DMEPOS space, as well as growing your DMEPOS business,” said Clint Geffert, president of VGM & Associates. “However, a key tactic of developing and growing your business and serving your customers effectively is to understand how to optimize sales and marketing strategies in the DMEPOS space. This latest playbook outlines how embracing sales and marketing best practices can lead to a stronger business.”

Members can access their copy at vgm.com/playbook or by logging in to the VGM members-only portal and downloading it from the Playbook tab.  


TAGS

  1. marketing
  2. playbook
  3. sales

From Our Experts

Right Place at the Right Time: Self-Service When Your Customers Need it Most thumbnail Right Place at the Right Time: Self-Service When Your Customers Need it Most In order to be there for your customers in their time of need, they must be aware of how you can help them. Knowing you're their one stop shop makes a big difference. Right Place at the Right Time: Self-Service When Your Customers Need it Most thumbnail Right Place at the Right Time: Self-Service When Your Customers Need it Most In order to be there for your customers in their time of need, they must be aware of how you can help them. Knowing you're their one stop shop makes a big difference. Right Place at the Right Time: Self-Service When Your Customers Need it Most thumbnail Right Place at the Right Time: Self-Service When Your Customers Need it Most In order to be there for your customers in their time of need, they must be aware of how you can help them. Knowing you're their one stop shop makes a big difference. Right Place at the Right Time: Self-Service When Your Customers Need it Most thumbnail Right Place at the Right Time: Self-Service When Your Customers Need it Most In order to be there for your customers in their time of need, they must be aware of how you can help them. Knowing you're their one stop shop makes a big difference. Boost Efficiency and Preserve Assets: Streamlining Repairs with Outsourcing and Tracking thumbnail Boost Efficiency and Preserve Assets: Streamlining Repairs with Outsourcing and Tracking Your business can alleviate the burden of maintenance and repairs on respiratory equipment and also substantially reduce the loss of high value assets each year through outsourcing. How to Create a Successful Wound Care Program thumbnail How to Create a Successful Wound Care Program A wound can impact a patient's quality of life and can be very painful. Offering wound care dressings can differentiate your HME from others; however, making a successful wound care program starts with education. Take Holistic Approach to Women's Health thumbnail Take Holistic Approach to Women's Health Women's health comprises many sectors, and although those sectors have very different characteristics, they actually represent an opportunity for HME providers to care for female patients over the course of their lives. Complex Rehab Stakeholders Send ‘Powerful Message' thumbnail Complex Rehab Stakeholders Send ‘Powerful Message' A recent fly-in and product expo organized by NCART and NRRTS was the perfect opportunity to lay the groundwork for several of the complex rehab industry's top priorities, including getting CMS to move forward with coverage for power standing systems.