VGM & Associates Releases Sales and Marketing-Focused Playbook

Published in Member Communities on October 05, 2021

Waterloo, Iowa—VGM & Associates has released the fourth installment of their 2021 quarterly playbook series, “VGM Playbook: Optimizing Sales and Marketing in the DMEPOS Space.”

This latest playbook is focused on sales and marketing best practices, guidance, and more. Topics include the importance of branding, referral source marketing, what goes into successful prospecting in the marketing/sales process, the relationship between sales and marketing to maximize revenue, implementing a successful marketing strategy for a better ROI, using public relations and relationships to strengthen marketing, and leveraging sales and marketing analytics to guide strategic decision making and enhanced outcomes.

“Our previous playbooks touched on how best to serve our customers in the DMEPOS space, as well as growing your DMEPOS business,” said Clint Geffert, president of VGM & Associates. “However, a key tactic of developing and growing your business and serving your customers effectively is to understand how to optimize sales and marketing strategies in the DMEPOS space. This latest playbook outlines how embracing sales and marketing best practices can lead to a stronger business.”

Members can access their copy at vgm.com/playbook or by logging in to the VGM members-only portal and downloading it from the Playbook tab.

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