MEDTRADE

VGM at Medtrade East 2021!

Join us this year in Atlanta, Georgia, October 18-20th! Stop by booth #608! 

Member Reception
Monday, October 18th
4:30 - 6:30 at the VGM Booth

Registration Codes
Use CODE VGMMTC21 to receive $25 off
Use CODE VGMMTE21 to receive a FREE expo pass


Education Session and WorkshopsShow SpecialsPower Lunch



Education Sessions and Workshops

VGM Group’s thought leaders are presenting at Medtrade East. Check out the list of presenters and topics below:

Monday, October 18th
9:15 - 10:15 a.m.

  • Your Most Important Profit Center Is A Corporate Compliance Program
    - Kelly Grahovac, General Manager, The van Halem Group

9:15 - 10:15 a.m.

  • Analyze And Attack Payer Contracting Opportunities
    - Craig Douglas, VP Payer and Member Relations, VGM Government and Ryan Ball, Director, VGM Market Data

10:30 a.m. - 12:00 p.m.

  • Retail Cash Sales Vs Billing Insurance - Which Is Best For You?
    - Craig Douglas, VP Payer and Member Relations, VGM Government and Rob Baumhover, Director, VGM Retail

1:00 - 2:00 p.m.

  • Creating Excellence In Your HME Front Office Processes & Procedures
    - Ronda Buhrmester, Senior Director Payer Relations and Reimbursement, VGM Government Relations.

1:00–2:00 p.m.

  • Six-year Lookback Audits: Don't Let His Happen To You!
    - Wayne van Halem, President, The van Halem Group

2:45–4:15 p.m.

  • The Impact Of Compliance On Company Valuations
    - Wayne van Halem, President, The van Halem Group

2:45 - 4:15 p.m.

  • What Works Today - Best Practices for the HME Website of 2022
    - Cassie Price, Director of Marketing and Sales, VGM Forbin and Lindy Tentinger, President, VGM Forbin

2:45 - 4:15 p.m.

  • HME Industry SWOT (Strengths, Weaknesses, Opportunities, and Threats) – Analysis, Discussion & Commentary
    - John Gallagher, VP VGM Government Relations; Mark Higley, VP of Regulatory Affairs, VGM Government Relations; Craig Douglas, VP Payer and Member Relations, VGM Government; Ronda Buhrmester, CRT, CFM, Senior Director of Payer Relations, VGM Government

Tuesday, October 19th
1:00 - 2:00 p.m.

  • Audit Update: A Different Kind of Pandemic
    - Kelly Grahovac, General Manager, The van Halem Group

1:00 - 2:00 p.m.

  • Current Status of Legislative Activity
    - John Gallagher, VP Government Relations, VGM Government

1:00–2:00 p.m.

  • Relationship Marketing: Building Lifelong Relationships That Will Increase Your Bottom Line
    - Christina Throndson, Business Development, OTS

2:15 - 3:15 p.m.

  • Unstoppable Execution
    - Sarah Conger, VP of Special Projects, VGM Group

2:15 - 3:15 p.m.

  • No Security And Risk Analysis? Be Prepared To Pay!
    - Kelly Grahovac, General Manager, The van Halem Group

2:15 - 3:15 p.m.

  • The Home Accessibility Industry Has Turned The Corner
    - Jim Greatorex, VP VGM Live at Home

3:30 - 5:00 p.m.

  • Ingredients for Success: The 4 Musts to Operating a Profitable Retail Business
     - Rob Baumhover, Director, VGM Retail

Wednesday, October 20th
9:15  - 10:15 a.m.

  • Billing And Reimbursement Benchmarking
    - Ronda Buhrmester, CRT, CFM, Senior Director of Payer Relations, VGM Government

9:15 - 10:15 a.m.

  • Avoiding Audit Issues: How To Conduct A HIPAA Self-assessment For Your Technology
     - Nick Dideriksen, VGM Forbin

9:15 - 10:15 a.m.

  • Google Advertising Secrets For HME Products
     - Joshua Schneiderman, Senior Marketing Strategist, VGM Forbin

11:45 a.m. - 1:15 p.m.

  • VGM Sponsored Power Lunch

     - Ask The Reimbursement Expert, Ronda Buhrmester, Sr. Director of Reimbursement, VGM & Associates 
     - Leadership through a PHE, Krista McNurlen, SVP of Marketing for VGM & Associates 
     - Healthcare at Home, CPAP Resupply, RJ Meyer, SVP Sales and Customer Service of VGM Fulfillment 
     - Re-thinking Your Respiratory Program, Dave Lyman, Vice President, VGM Respiratory
     - Retail Rewired, Rewire your Retail Business, Rob Baumhover, Director of VGM Retail 
     - Diabetes and Wound Care, Heather Trumm, Director of VGM Wound Care 
    - They are back! What you Need to Know about Audits! Wayne van Halem, Founder and President of The van Halem Group 

Register Today!

Use CODE VGMMTC21 to receive $25 off
Use CODE VGMMTE21 to receive a FREE expo pass


Show Specials

Strategic Imaging
Strategic Imaging is offering 10% off the CPAP Resupply Mailer Program AND any apparel and promotional item purchase.

To learn more and take advantage of the 10% discount on the CPAP Resupply Mailer Program, contact Mike Reyhons at 319-939-7218 or [email protected].

To learn more and take advantage of the 10% discount on any apparel and promotional item purchase, contact Melanie Tournier at 319-939-3344 or [email protected].


The van Halem Group
vHG Monthly Compliance Packages – Designed to protect your business from unnecessary compliance issues. Receive 10% off the monthly compliance package rate for the first 12 months

HIPAAwise – Our HIPAA compliance software is a comprehensive, cost-effective solution that helps companies manage a successful HIPAA compliance program in one easy to use platform. Contracts executed at the show will receive a 25% discount off implementation fee, a saving of up to $600.           

To learn more or take advantage of the Medtrade special, contact Kelly Grahovac at [email protected] or call 404-343-1815.


VGM Forbin
ONLY sold at Medtrade East, VGM Forbin is running the following specials. These specials were specifically created to set attending businesses up for success through tech for years to come. Be sure to demo every platform/service featured and don’t miss out on these Conference Specials! 

  • NEW eCommerce Subscription Store – Forbin’s newly released platform, the eCommerce Subscription Store, is a fully managed web store built for healthcare businesses to add to any HME marketing website. 

SPECIAL: For the first 25 clients ONLY, Forbin is offering an exclusive conference special of $1,000 OFF setup and $100 OFF the monthly subscription for 1 year! 

  • PowerWeb Website – To house your new eCommerce subscription store, choose Forbin’s complete HME website package built with a Patient Resource Center, user-friendly Content Management System and more.  

SPECIAL: $500 OFF the base cost of the website. 

  • Marketing Campaigns – VGM Forbin offers the best digital marketing packages in the industry. With proven plans for SEO, SEM, Social Media Management, Email Marketing and Online Directory Review Management, Forbin’s marketing services have dramatically increased reach and sales for HME businesses across the country.  

SPECIAL: Free setup for any marketing campaigns sold at Medtrade ($500 in savings!). 

  • Managed IT Services – Managed IT services is one of the best kept secrets at VGM Forbin. Businesses that leave IT management to Forbin have seen large savings and elevated service that keeps their staff operations running smoothly through great technology performance. 

SPECIAL: $25 OFF per computer per month for 6 months. Depending on your team size, this could be a savings of $25 per month to an unlimited number of computers.


VGM HOMELINK
Stop turning down referrals because you are out of network. With HOMELINK, you gain access to our network of 2,000+ insurance providers at no cost to you!

To learn more or get started, contact Shawn Joblinske, Director, DMEPOS/Home Health Provider Relations & Network Development, at 319-274-6634.


VGM Insurance
VGM Insurance has put together a bundle of continuing education that customers can access for FREE. Courses available include:

  • Working with HIPAA
  • Business Ethics
  • Handling Complaints
  • Sexual Harassment in the Workplace
  • Disaster Preparedness
  • Defensive Driving
  • OSHA Overview

Contact your VGM Insurance Account Manager or call 800-362-3363 to get started.


VGM Market Data
VGM Market Data is offering a 5% discount on all data visualization packages signed within 30 days of Medtrade.

To learn more and take advantage of the Medtrade special pricing, contact [email protected] or call directly at 866-394-6868.


VGM Financial Services
VGM Financial Services is offering:

  • 3-month delay followed by 12 months at 4.99%
  • “No Doc Fee to VGM Members” –  $125 Savings

To learn more or take advantage of the Medtrade special, contact Chad Hamann at 800-532-4656 or [email protected].


VGM Education

VGM Education is offering a Medtrade special of 40% off of VGM Education subscription fees. If you would like to bundle our cybersecurity catalog with your VGM Education subscription, we will give you 40% of that catalog too!


VGM Sponsored Power Lunch

Click here for more information on the Medtrade Website and to register!

Ask the Reimbursement Expert  
Facilitator: Ronda Buhrmester, Sr. Director of Payer Relations & Reimbursement, VGM & Associates Reimbursement expert, Ronda Buhrmester, is here to provide guidance and clarification on questions or issues your company is facing with medical policies, claim submissions, denials, and prior authorization for any payer (Medicare FFS, commercial, Medicaid).  The discussion will also include the front office which is the intake/customer service team that handles the patients and referrals on the front line.  Let’s also review with your peers the solutions that can be found within technology platforms. 

Leadership Best Practices 
Facilitator: Michael Isaacson, SVP, Business Development for VGM & Associates will walk attendees through leadership best practices during the recent PHE. Discussion points will include building and keeping team morale, leadership through extreme and fast change, and what new policies and practices to keep or leave behind as a result of the PHE. 

CPAP Resupply 
Facilitator: RJ Meyer, SVP Sales and Customer Service of VGM Fulfillment will guide the discussion around CPAP setup and resupply best practices. How can you scale and maximize your resupply program to best serve your patients, and keep your referring providers happy while making the process as simple and manageable for your staff as possible? This will also be a great opportunity for peer-to-peer discussions to learn what has worked well for others. 

Re‐thinking Your Respiratory Program  
Facilitator: Dave Lyman, Vice President, VGM Respiratory will talk about the importance of providers needing to have programs that not only create value but show value. As health care continues to change from a fee‐for‐service model to pay‐for‐ performance, respiratory providers must show their value to payers, health systems, and health care professionals. This can be a difficult task, but it can be done.   

Rewire Your Retail Business. 
Facilitator: If you haven’t made changes or rewired your retail business lately it’s time to do so. Rob Baumhover, Director of VGM Retail will share best practices that could help take your retail business to the next level. All areas are open for discussion but will be focusing on; The Customer Experience, Products, Marketing, and Store Operations. 

Diabetes and Wound Care 
Facilitator: Heather Trumm, Director of VGM Wound Care will discuss why you should be servicing the diabetic patients and some tips and tricks on the various types of equipment and supplies that the DME can provide.  We will also briefly discuss general qualifications. 

They are back! What you Need to Know about Audits. 
Facilitator: Wayne van Halem, Founder and President of The van Halem Group will guide discussions around what will CMS and other payors due to audit claims submitted during the pandemic, now that we are starting to put the pandemic behind us. The ALJ backlog is getting resolved and audits are on the rise once again. These audit experts can answer your questions and provide some insight on what to anticipate. 

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