MEDTRADE

VGM at Medtrade East 2022!

Join us this year in Atlanta, Georgia, October 24-26th! Stop by booth #912! 

College Football Hall of Fame
Tuesday, October 25th 7:00 p.m. - 12:00 a.m.

Registration Codes

Use Code VGMMTC22 for a Conference Pass Discount of $25
Use Code VGMMTE22 for a Free Expo Pass


Education Session and WorkshopsShow SpecialsPower Lunch Vendor Partner Map



Education Sessions and Workshops

VGM Group’s thought leaders are presenting at Medtrade East. Check out the list of presenters and topics below:

Monday, October 24th

9:00 - 12:00 p.m.

  • Forensic Denials DME Season 2 Episode 2
    - Ronda Buhrmester, CRT, CFm, Senior Director of Reimbursement, VGM Government Relations
    - Dan Fedor, Director of Reimbursement and Education, U.S. Rehab

9:00 - 5:00 p.m.

  • Brick-by-Brick Workshop: The Foundation to Operating a Profitable Business
    - Jim Greatorex, VP, VGM Live at Home

1:00 - 2:00 p.m.

  • How to Participate in Legislative Advocacy
    - John Gallagher, VP, VGM Government Relations

1:00 - 2:00 p.m.

  • Marketing Metrics - Social Media and Branding
    - Christina Throndson, Business Manager, United Publications 

2:15 - 3:15 p.m.

  • Offering Value-Added Services While Avoiding Prohibited Inducements
    - Kelly Grahovac, Senior Consultant, The van Halem Group
    - Nick Dideriksen, Senior Technology Analyst, VGM Forbin

2:15 - 3:15 p.m.

  • Increasing Sales: Key Performance Indicators
    - Ty Bello, President and Founder, [email protected]
    - Dave Lyman, Senior Vice President of Sales, VGM & Associates
    - Rebecca Small, VP DME / HME Business Development, [email protected] LLC

3:30–4:30 p.m.

  • Unpacking the Changes to the Oxygen Policy
    - Ronda Buhrmester, CRT, Senior Director of Reimbursement, VGM Government
    - Noel Neil, Vice President of Auditing and Corporate Compliance, ACU-Serve Corp

3:30–5:00 p.m.

  • Current and Future Audits: How to Prepare for and Respond
    - Kelly Grahovac, Senior Consultant, The van Halem Group
    - Denise Leard, Attorney, Brown & Fortunato, PC

Tuesday, October 25th
11:30 a.m. - 12:30 p.m.

  • Billing and Reimbursement Benchmarking: Comparison to Your Competition
    - Ronda Buhrmester, CRT, Senior Director of Reimbursement, VGM Government
    - Miriam Lieber, President, Lieber Consulting LLC

11:30 a.m. - 12:30 p.m.

  • 60 Day Rule and Six Year Lookback: Understanding Your Obligations
    - Wayne van Halem, President, The van Halem Group
    - Kelly Grahovac, Senior Consultant, The van Halem Group
    - Denise Leard, Attorney, Brown & Fortunato, PC

11:30 a.m. - 12:30 p.m.

  • Brand Identity in a Consumer Referral Driven Market
    - Christina Throndson, Business Manager, United Publications

1:30 - 2:30 p.m.

  • Preparing for and Responding to HIPAA Audits
    - Kelly Grahovac, Senior Consultant, The van Halem Group
    - Nick Dideriksen, Senior Technology Analyst, VGM Forbin

1:30 - 3:00 p.m.

  • Gaining Access to Insurance Plans and Negotiating Key Contract Terms
    - Craig Douglas, Vice President of Payer and Member Relations, VGM Government

1:30 - 3:00 p.m.

  • E-Prescribing: Where We Are and Where We Are Going
    - Wayne van Halem, President, The van Halem Group
    - Jason Farmer, CEO, Stratice Health
    - Catie Moser, Parachute Health
    - Chris Pugliese, Citus Health
    - John Brady, CEO, DMEScripts

Wednesday, October 26th
10:15  - 11:15 a.m.

  • Patient Engagement: Key Component in Building Your Business
    - Sarah Conger, VP of Customer Service, VGM Fulfillment
    - Curt Graff, Senior VP of VGM Fulfillment

10:15 - 11:45 a.m.

  • What to Expect From Washington, D.C.: Anticipated Regulations and How They Will Affect You
    - Mark Higley, Vice President, Regulatory Affairs, VGM Government
    - Ronda Buhrmester, CRT, Senior Director of Reimbursement, VGM Government
    - Craig Douglas, Vice President of Payer and Member Relations, VGM Government

10:15 - 11:45 a.m.

  • After the PHE: Which Requirements Will Remain Gone...and Which Will Come Back?
    - Wayne van Halem, President, The van Halem Group
    - Kelly Grahovac, Senior Consultant, The van Halem Group

Register Today!

Use CODE VGMMTC21 to receive $25 off
Use CODE VGMMTE21 to receive a FREE expo pass


Show Specials

Strategic Imaging
Strategic Imaging is offering 10% off the CPAP Resupply Mailer Program AND any apparel and promotional item purchase.

To learn more and take advantage of the 10% discount on the CPAP Resupply Mailer Program, contact Mike Reyhons at 319-939-7218 or [email protected].

To learn more and take advantage of the 10% discount on any apparel and promotional item purchase, contact Melanie Tournier at 319-939-3344 or [email protected].


The van Halem Group
vHG Monthly Compliance Packages – Designed to protect your business from unnecessary compliance issues. Receive 10% off the monthly compliance package rate for the first 12 months

vHG One-Time Proactive Audit – Being proactive is key in this audit-laden environment. Let our expert team of professional auditors do a spot-check and rest easier. Receive a 10% discount on a one-time proactive claim audit.         

To learn more or take advantage of the Medtrade special, contact Kelly Grahovac at [email protected] or call 404-343-1815.


VGM HOMELINK
HOMELINK has expanded its relationships with self-funded, commercial and government health plans across the country.  With HOMELINK, you gain access to our network of 2,000+ insurance providers at no cost to you!  Stop by the booth to learn how we can get you in-network with these payers.


VGM Insurance
VGM Insurance has put together a bundle of continuing education that customers can access for FREE. Courses available include:

  • DOT Driver's Training
  • Human Trafficking
  • Ransomware
  • Two Factor Authentication
  • Diversity and Inclusion in the Workplace
  • Employment Law
  • Fraud, Waste, and Abuse
  • Safety in the Workplace

Contact your VGM Insurance Account Manager or call 800-362-3363 to get started.


VGM Market Data
VGM Market Data is offering a 5% discount on all data visualization packages signed within 30 days of Medtrade.

To learn more and take advantage of the Medtrade special pricing, contact [email protected] or call directly at 866-394-6868.


VGM Financial Services
VGM Financial Services is offering:

  • No payments for 90 days
  • “No Doc Fee to VGM Members” –  $125 Savings

To learn more or take advantage of the Medtrade special, contact Chad Hamann at 800-532-4656 or [email protected].


VGM Forbin
NEW PowerWeb Evergreen Website 
A subscription-based platform designed for medical equipment business growth with continuous updates to security, features and the product catalog.
SPECIAL: $500 OFF the base cost of the website!

eCommerce Website
Extend your product sales beyond your physical presence with the ability to sell cash and insurance products online including access to our master catalog of medical products plus other add-ons.
SPECIAL: $500 OFF the base cost of the website!

Marketing Campaigns
VGM Forbin offers the best digital marketing packages in the industry. With proven plans for SEO, Blogs, SEM, Social Media Management, Email Marketing and Reputation & Review Management. 
SPECIAL: Free online audit and setup for any marketing campaign!

Managed IT Services
Businesses that moved their IT management and tech support to Forbin have seen large savings and an elevated service that keeps their staff operations running smoothly through great technology performance.
SPECIAL: $25 OFF per computer per month for 6 months. Depending on your team size, this could be thousands of dollars in savings each month!

IT Consultation 
Free IT Consultation to audit current data storage, hardware/software systems & IT support setup to confirm HIPAA Compliance regulations are in place.
SPECIAL: Free IT Audit!

VGM Sponsored Power Lunch

Click here for more information on the Medtrade website and to register!

Supply Chain
Facilitator: Jonathan West, Procurement Director, VGM Fulfillment, Jonathan will help with discussions surrounding the global supply chain challenges, during the past 2 years, and what challenges could still be ahead. This will also provide an opportunity for open discussions about strategies that could help limit backorders and disruption to your business.

Respiratory and Resupply
Facilitator: Boone Lockard, Director of Respiratory, VGM & Associates, Boone will be available to talk about the importance of providers needing to have programs that not only create value but show value. As health care continues to change from a fee‐for‐service model to pay‐for‐ performance, respiratory providers must show their value to payers, health systems, and health care professionals. Boone will guide the discussion around CPAP setup and resupply best practices. How can you scale and maximize your resupply program to best serve your patients, and keep your referring providers happy while making the process as simple and manageable for your staff as possible? This will also be a great opportunity for peer-to-peer discussions to learn what has worked well for others. 

Compliance & Audits 
Facilitator: Wayne van Halem, Founder and President of The van Halem Group, Wayne will guide discussions around what will CMS and other payors due to audit claims submitted during the pandemic, now that we are starting to put the pandemic behind us. The ALJ backlog is getting resolved and audits are on the rise once again. These audit experts can answer your questions and provide some insight on what to anticipate. 

Billing and Reimbursement
Facilitator: Craig Douglas, VP of Payer and Member Relations, VGM & Associates, Craig is here to provide guidance and clarification on questions or issues your company is facing with medical policies, claim submissions, denials, and prior authorization for payers.

VGM & Associates

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PO Box 2817
Waterloo, IA 50704

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