MEDTRADE

VGM at Medtrade East 2021!

Join us this year in Atlanta, Georgia, October 18-20th! Stop by booth #608! 

Education Session and WorkshopsShow SpecialsMember Reception


Member Reception
Monday, October 18th
4:30 - 6:30 at the VGM Booth


Register Today!
Use CODE VGMMTC21 to receive $25 off
Use CODE VGMMTE21 to receive a FREE expo pass



Education Sessions and Workshops

VGM Group’s thought leaders are presenting at Medtrade East. Check out the list of presenters and topics below:

Monday, October 18th
9:15 - 10:15 a.m.

  • Your Most Important Profit Center Is A Corporate Compliance Program
    - Kelly Grahovac, General Manager, The van Halem Group

9:15 - 10:15 a.m.

  • Analyze And Attack Payer Contracting Opportunities
    - Craig Douglas, VP Payer and Member Relations, VGM Government and Ryan Ball, Director, VGM Market Data

10:30 a.m. - 12:00 p.m.

  • Retail Cash Sales Vs Billing Insurance - Which Is Best For You?
    - Craig Douglas, VP Payer and Member Relations, VGM Government and Rob Baumhover, Director, VGM Retail

1:00 - 2:00 p.m.

  • Creating Excellence In Your HME Front Office Processes & Procedures
    - Ronda Buhrmester, Senior Director Payer Relations and Reimbursement, VGM Government Relations.

1:00–2:00 p.m.

  • Six-year Lookback Audits: Don't Let His Happen To You!
    - Wayne van Halem, President, The van Halem Group

2:45–4:15 p.m.

  • The Impact Of Compliance On Company Valuations
    - Wayne van Halem, President, The van Halem Group

2:45 - 4:15 p.m.

  • What Works Today - Best Practices for the HME Website of 2022
    - Cassie Price, Director of Marketing and Sales, VGM Forbin and Lindy Tentinger, President, VGM Forbin

2:45 - 4:15 p.m.

  • HME Industry SWOT (Strengths, Weaknesses, Opportunities, and Threats) – Analysis, Discussion & Commentary
    - John Gallagher, VP VGM Government Relations; Mark Higley, VP of Regulatory Affairs, VGM Government Relations; Craig Douglas, VP Payer and Member Relations, VGM Government; Ronda Buhrmester, CRT, CFM, Senior Director of Payer Relations, VGM Government

Tuesday, October 19th
1:00 - 2:00 p.m.

  • Audit Update: A Different Kind of Pandemic
    - Kelly Grahovac, General Manager, The van Halem Group

1:00 - 2:00 p.m.

  • Current Status of Legislative Activity
    - John Gallagher, VP Government Relations, VGM Government

1:00–2:00 p.m.

  • Relationship Marketing: Building Lifelong Relationships That Will Increase Your Bottom Line
    - Christina Throndson, Business Development, OTS

2:15 - 3:15 p.m.

  • Unstoppable Execution
    - Sarah Conger, VP of Special Projects, VGM Group

2:15 - 3:15 p.m.

  • No Security And Risk Analysis? Be Prepared To Pay!
    - Kelly Grahovac, General Manager, The van Halem Group

2:15 - 3:15 p.m.

  • The Home Accessibility Industry Has Turned The Corner
    - Jim Greatorex, VP VGM Live at Home

3:30 - 5:00 p.m.

  • Ingredients for Success: The 4 Musts to Operating a Profitable Retail Business
     - Rob Baumhover, Director, VGM Retail

Wednesday, October 20th
9:15  - 10:15 a.m.

  • Billing And Reimbursement Benchmarking
    - Ronda Buhrmester, CRT, CFM, Senior Director of Payer Relations, VGM Government

9:15 - 10:15 a.m.

  • Avoiding Audit Issues: How To Conduct A HIPAA Self-assessment For Your Technology
     - Nick Dideriksen, VGM Forbin

9:15 - 10:15 a.m.

  • Google Advertising Secrets For HME Products
     - Joshua Schneiderman, Senior Marketing Strategist, VGM Forbin

11:45 a.m. - 1:15 p.m.

  • VGM Sponsored Power Lunch

     - Ask The Reimbursement Expert, Ronda Buhrmester, Sr. Director of Reimbursement, VGM & Associates 
     - Leadership through a PHE, Krista McNurlen, SVP of Marketing for VGM & Associates 
     - Healthcare at Home, CPAP Resupply, RJ Meyer, SVP Sales and Customer Service of VGM Fulfillment 
     - Re-thinking Your Respiratory Program, Dave Lyman, Vice President, VGM Respiratory
     - Retail Rewired, Rewire your Retail Business, Rob Baumhover, Director of VGM Retail 
     - Diabetes and Wound Care, Heather Trumm, Director of VGM Wound Care 
    - They are back! What you Need to Know about Audits! Wayne van Halem, Founder and President of The van Halem Group 

Register Today!

Use CODE VGMMTC21 to receive $25 off
Use CODE VGMMTE21 to receive a FREE expo pass


Show Specials

Strategic Imaging
Strategic Imaging is offering 10% off the CPAP Resupply Mailer Program AND any apparel and promotional item purchase.

To learn more and take advantage of the 10% discount on the CPAP Resupply Mailer Program, contact Mike Reyhons at 319-939-7218 or [email protected].

To learn more and take advantage of the 10% discount on any apparel and promotional item purchase, contact Melanie Tournier at 319-939-3344 or [email protected].


The van Halem Group
vHG Monthly Compliance Packages – Designed to protect your business from unnecessary compliance issues. Receive 10% off the monthly compliance package rate for the first 12 months

HIPAAwise – Our HIPAA compliance software is a comprehensive, cost-effective solution that helps companies manage a successful HIPAA compliance program in one easy to use platform. Contracts executed at the show will receive a 25% discount off implementation fee, a saving of up to $600.           

To learn more or take advantage of the Medtrade special, contact Kelly Grahovac at [email protected] or call 404-343-1815.


VGM Forbin
ONLY sold at Medtrade East, VGM Forbin is running the following specials. These specials were specifically created to set attending businesses up for success through tech for years to come. Be sure to demo every platform/service featured and don’t miss out on these Conference Specials! 

  • NEW eCommerce Subscription Store – Forbin’s newly released platform, the eCommerce Subscription Store, is a fully managed web store built for healthcare businesses to add to any HME marketing website. 

SPECIAL: For the first 25 clients ONLY, Forbin is offering an exclusive conference special of $1,000 OFF setup and $100 OFF the monthly subscription for 1 year! 

  • PowerWeb Website – To house your new eCommerce subscription store, choose Forbin’s complete HME website package built with a Patient Resource Center, user-friendly Content Management System and more.  

SPECIAL: $500 OFF the base cost of the website. 

  • Marketing Campaigns – VGM Forbin offers the best digital marketing packages in the industry. With proven plans for SEO, SEM, Social Media Management, Email Marketing and Online Directory Review Management, Forbin’s marketing services have dramatically increased reach and sales for HME businesses across the country.  

SPECIAL: Free setup for any marketing campaigns sold at Medtrade ($500 in savings!). 

  • Managed IT Services – Managed IT services is one of the best kept secrets at VGM Forbin. Businesses that leave IT management to Forbin have seen large savings and elevated service that keeps their staff operations running smoothly through great technology performance. 

SPECIAL: $25 OFF per computer per month for 6 months. Depending on your team size, this could be a savings of $25 per month to an unlimited number of computers.


VGM HOMELINK
Stop turning down referrals because you are out of network. With HOMELINK, you gain access to our network of 2,000+ insurance providers at no cost to you!

To learn more or get started, contact Shawn Joblinske, Director, DMEPOS/Home Health Provider Relations & Network Development, at 319-274-6634.


VGM Insurance
VGM Insurance has put together a bundle of continuing education that customers can access for FREE. Courses available include:

  • Working with HIPAA
  • Business Ethics
  • Handling Complaints
  • Sexual Harassment in the Workplace
  • Disaster Preparedness
  • Defensive Driving
  • OSHA Overview

Contact your VGM Insurance Account Manager or call 800-362-3363 to get started.


VGM Market Data
VGM Market Data is offering a 5% discount on all data visualization packages signed within 30 days of Medtrade.

To learn more and take advantage of the Medtrade special pricing, contact [email protected] or call directly at 866-394-6868.


VGM Financial Services
VGM Financial Services is offering:

  • 3-month delay followed by 12 months at 4.99%
  • “No Doc Fee to VGM Members” –  $125 Savings

To learn more or take advantage of the Medtrade special, contact Chad Hamann at 800-532-4656 or [email protected].

VGM & Associates

1111 W. San Marnan Drive
PO Box 2817
Waterloo, IA 50704

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