Why the CRT Market Is Full of Opportunity
Complex rehab technology (CRT) is a provision of assistive technology and includes highly customized wheelchairs and mobility systems designed for individuals with significant disabilities. With the rise of value-based care, aging populations, and a shift toward home-based healthcare, the CRT segment is growing rapidly.
Key Drivers in the CRT Industry
Several factors are shaping the future of complex rehab:
- CMS policy changes and Medicare/Medicaid reimbursement models
- Increased demand for home-based care and assistive technology
- Innovation in smart mobility devices and seating systems
How to Start a CRT Business
Launching a CRT business requires more than what is entailed for a durable medical equipment (DME) business. Here’s a streamlined path to get started in providing CRT services:
- Secure required cicenses & permits
- Complete Medicare enrollment
- Meet CRT-specific staffing & credentialing requirements
- Your CRT business must employee at least one RESNA-certified Assistive Technology Professional (ATP) per location, a Rehabilitative Technology Supplier (RTS) with ATP or CRTS credentials, and trained technicians capable of servicing complex power and manual wheelchairs.
Billing & Documentation in CRT
CRT billing is complex and requires specialized knowledge. Key roles include:
- Intake Coordinators: Collect and organize documentation
- Documentation Reviewers: Ensure compliance with CRT policies
- Billing Specialists: Submit claims with correct codes and modifiers
- Accounts Receivable: Manage collections and appeals
Consider working with experts like The van Halem Group for documentation review or billing support.
U.S. Rehab members receive exclusive access to CRT billing expert Dan Fedor for in-depth support regarding CRT documentation and reimbursement.
Building Strategic CRT Partnerships
Success in the complex rehab space depends on strong relationships with key players such as:
- Manufacturers and distributors
- Healthcare providers and payers
- Insurance companies and referral networks
Understanding the healthcare supply chain is essential for timely delivery and operational efficiency. Partnering with hospitals, clinics, and other providers ensures your business is aligned with broader healthcare solutions.
Marketing & Sales Strategy That Works
To stand out in a competitive market:
- Leverage digital marketing strategies, SEO, and social media to boost visibility
- Collaborate with physicians and clinics for referrals
- Define your payer mix: Medicare, Medicaid, private insurance, etc.
- Highlight your expertise in CRT billing and compliance
Ready to Make a Difference in Complex Rehab?
Starting a CRT business requires careful planning and strategy. Seeking expertise and utilizing resources such as discussion boards, industry conferences, webinars, and blogs can help you stay informed about best practices – something U.S. Rehab members can access exclusively.
Join U.S. Rehab, a division of VGM & Associates, to gain access to CRT-exclusive resources, expert support, and insights you need to succeed in the complex rehab space.
Become a U.S. Rehab member.