Quarterly BUYER'S GUIDE Monthly VENDOR PARTNER UPDATE EMAILS
Be Part of Something Bigger
VGM was founded in 1986 on the belief that personal connections drive growth and opportunity. Today, our relationships and entrepreneurial spirit enable us to continually add services and resources to help our members’ business operate more efficiently, both now and in the future. We strive to propel valued partners like you forward within the market while connecting our members
to only the best products and services available.
VGM & Associates is a division of VGM Group, Inc., a national company that partners with more than 25,000 businesses and organizations across the United States and Canada. VGM is continually named a top employer in various categories and industries. Founded in 1986 as a group purchasing organization for home medical equipment providers, VGM combined its expertise and history to expand both its programs and focus. We are headquartered in Waterloo, Iowa, where we employ approximately 1,600 people across 40 states and Canada, with more than 1,100 working in Iowa. Other offices and fulfillment warehouses are located throughout the United States in addition to one location in Canada. At VGM, our employees work for our members, providing the best services and contracts to help them grow their business. When you’re part of the VGM family, you are part of something bigger.
Power of Partnership
We take our efforts to advocate for our trusted partners seriously. A key piece to our success is correlated to the engagement a vendor partner has with our contracting and marketing teams. When we work together, we have valuable credibility.
The VGM & Associates Marketing Team has developed several platforms and channels to assist in the promotion of our vendor partners. To learn more about these opportunities and how to take advantage of them, download our media kit.
POWER OF PARTNERSHIP GUIDE AND MEDIA KIT
Vendor Partner Page Content
One of your benefits as a VGM & Associates vendor partner, you are provided an exclusive vendor page on the members-only portal for all communities in which you participate. This members-only portal is password-protected and is only available to verified members, but you can request to view your vendor page at any time.
CREATE OR UPDATE MY VENDOR PAGE CONTENT
Vendor Marketing & Communications
We communicate vendor updates to our members through our Vendor Partner Updates section within our members-only portal and our Quarterly Buyer's Guide. We encourage our vendor partners to participate in each of these publications.
Quarterly Buyer's Guide
The Buyer’s Guide is a collection of promotional products and services specific to each season and corresponding disease states, holidays, industry events, trends, and quarterly planning. This is your opportunity to submit content that is relevant to each issue. This guide is something our members look forward to receiving and using as a reference throughout the quarter. Content should be submitted using the submission form found on this page. If you have questions about content or participation, feel free to reach out to Samantha Timmons, Travis Hoy, or Kayla Mahler.
Don’t miss the upcoming Buyer’s Guide due dates:
- Q3 2025 launch 7/8/2025, Content Due: May 30
- Q4 2025 launch 10/7/2025, Content Due: Sept. 5
- Q1 2026 launch 1/6/2026, Content Due: Dec. 5
- Q2 2026 launch 4/7/2026, Content Due: March 3
- Q3 2026 launch 7/7/2026, Content Due: May 29
View Current Buyer's Guide Submit Content for the Buyer's Guide
Vendor Partner Update Submissions
Our Vendor Partner Updates are curated to provide the most current and relevant pricing, products, and services on our vendor partners. This is our opportunity to get your updates into the hands of each of the memberships.
This includes new partner announcements, contract cancellations, pricing updates, rebates, or program information along with product changes/replacements/discontinuations. This type of information is highly valued by the membership. We strongly encourage you to provide us with these updates and changes in a timely fashion. Please provide a brief description, supporting document such as excel or pdf, image, or link to an article, pdf etc. You may reference your contract for specific stipulations.
We send out a reminder email to our members within their respective specialty(ies) each month to make sure they are taking full advantage of the submissions from you.
MORE INFORMATION AND SUBMIT CONTENT FOR VENDOR PARTNER UPDATE EMAILS
VGM Market Data![Got Data? VGM Market Data]()
Got Data? Maximize referrals and identify new growth opportunities with VGM Market Data. Harness the power of the nation's largest and most comprehensive DME claims database and put data to work. Our data visualization tool combines data analysis and sales enablement into a single map that is accessible and easy to use anywhere.
Learn more Partner Testimonial
VGM & Associates Playbook
Each year, VGM releases 4 playbooks, each of which will focus on one of four main topics. Please reference the media kit for the current topics. We’ll dive deeper into each of these items and how our members and vendor partners can make the most of your partnership with VGM.
Download the Latest Playbook
Your Advocacy Partner
We are not only focused on relationships between our members and our vendor partners, but we are also strong advocates of the whole HME industry. For the latest news, visit our VGM Government Relations blog.
VGM Government Relations Blog
Your VGM & Associates Marketing Team
![VGM & Associates Marketing Team]()
Vendor Marketing Contacts
If you have questions, please contact your marketing strategist: Samantha Timmons, Travis Hoy, or Kayla Mahler.