Vendor Partner Resources

VGM & Associates is the nation's largest and most comprehensive Member Service Organization (MSO) for post-acute healthcare including DME/HME, Respiratory, Sleep, Wound Care, Complex Rehab, Women's Health, Home Modifications, and Orthotics & Prosthetics providers. Our vendor partners help us make us who we are.

Vendor Marketing & Communications

Part of Something Bigger

VGM was founded on the premise that personal connections create growth and opportunity. Today, our relationships and entrepreneurial spirit continue to allow us to add services, vendor partnerships, resources, and programs to help DMEPOS businesses operate more efficiently now and in the future. 

VGM is built on community. In fact, we’ve structured our communities so our members can belong to one or more based on specific business needs within the markets they serve. Our vendor partners are part of this community. VGM & Associates works diligently to research and vet the best of the best partners in the industry to work with for our members. We strive to endorse and propel valued partners like you forward within the market, while connecting our members to only the best products and services available. 

Power of Partnership

We take seriously our efforts to advocate for our trusted partners. A key piece to our success is correlated to the engagement a vendor partner has with our contracting and marketing teams. When we work together, we have valuable credibility.

The VGM & Associates Marketing Team has developed several platforms and channels to assist in the promotion of our vendor partners.  To learn more about these opportunities and how to take advantage of them, download our media kit.

Power of Partnership Guide     Media Kit     

Vendor Partner Page Content

One of your benefits as a VGM vendor partner, you are provided an exclusive vendor page on the members-only portal for all communities in which you participate. This members-only portal is password-protected and is only available to verified members.


Vendor Marketing & Communications

We communicate vendor updates to our members through monthly Vendor Partner Update emails and our Quarterly Buyer's Guide. We encourage our vendor partners to participate in each one of these publications.

Quarterly Buyer's Guide

The Buyer’s Guide is a collection of promotional products and services specific to each season and corresponding disease states, holidays, industry events, trends, and quarterly planning. This is your opportunity to submit content that is relevant to each issue.  This guide is something our members look forward to receiving and using as a reference throughout the quarter. Content should be submitted using the submission form found on this page. If you have questions about content or participation, feel free to reach out to Kayla Mahler, Director of Marketing, Vendor Accounts for VGM & Associates.

Don’t miss the upcoming Buyer’s Guide due dates:

  • Q3 2024 launch 7/1/2024, Content Due: May 28
  • Q4 2024 launch 10/1/2024, Content Due: Sept. 1
  • Q1 2025 launch 1/7/2025, Content Due: Dec. 5
  • Q2 2025 launch 4/3/2025, Content Due: March 3

View Current Buyer's Guide      Submit Content for the Buyer's Guide

Vendor Partner Update Emails

Monthly emails are curated to provide the most current and relevant pricing, products, and services on our vendor partners. This email is our opportunity to get your updates into the hands of each of the memberships.

These emails include new partner announcements, contract cancellations, pricing updates, rebates, or program information along with product changes/replacements/discontinuations. This type of information is highly valued by the membership. We strongly encourage you to provide us with these updates and changes in a timely fashion.  Please provide a brief description, supporting document such as excel or pdf, image or link to an article, pdf etc. You may reference your contract for specific stipulations.


VGM Market DataGot Data? VGM Market Data

Got Data? Maximize referrals and identify new growth opportunities with VGM Market Data. Harness the power of the nation's largest and most comprehensive DME claims database and put data to work. Our data visualization tool combines data analysis and sales enablement into a single map that is accessible and easy to use anywhere.

Learn more        Partner Testimonial

VGM & Associates Playbook

Each year, VGM releases 4 playbooks, each of which will focus on one of four main topics. Please reference the media kit for the current topics. We’ll dive deeper into each of these items and how our members and vendor partners can make the most of your partnership with VGM.

Download the Latest Playbook

Your Advocacy Partner

We are not only focused on relationships between our members and our vendor partners, but we are also strong advocates of the whole HME industry. For the latest news, visit our VGM Government Relations blog.

VGM Government Relations Blog

Your VGM & Associates Marketing Team

VGM & Associates Marketing Team

Member Success Team

Vendor Marketing Contact

Kayla Mahler is the Director of Marketing, Vendor Accounts. If you have any marketing questions or needs, please reach out to her at

Vendors at Heartland