Discover Something New in the Mastectomy Market

Published in Member Communities on October 26, 2020

Nikki Jensen Discover Something New in the Mastectomy Market

By: Nikki Jensen, VP of Essentially Women

About 1 in 8 women in the United States will develop invasive breast cancer over the course of her lifetime. Breast cancer is the second most common cancer diagnosis for American women, second only to skin cancer. According to Breastcancer.org, an estimated 276,480 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 48,530 new cases of non-invasive breast cancer.

When a breast cancer patient undergoes breast surgery, chemo or radiation, she will need items to help her in her recovery process. Post-op bras, skincare for skin made sensitive by radiation or chemo, drainage management systems, compression garments, breast prosthetics are just some of the few items that a breast cancer thriver may need.

The breast cancer market isn’t disappearing anytime soon. As an HME provider, you are in a unique position to help serve this population.

While we are in the midst of Breast Cancer Awareness month, take some time to evaluate the needs of breast cancer thrivers in your community. If you provide mastectomy items currently, are you the destination for all breast cancer survivors in your community? If so, great! If not, what do you need to do to get there? Maybe you need to increase your online visibility through social media or search? Or maybe you need to empower and recharge you or your staff with more education on women’s health, including mastectomy, hair, wigs, and compression, among other topics.

As you plan for 2021, consider adding Focus: The EW [Virtual] Conference to your list of educational opportunities. Focus Conference is Essentially Women’s annual conference where the education is tailored to women’s health providers. Whether you are currently in the mastectomy, compression or women’s health market today or are looking to expand, Focus Conference offers education that will help you develop your business.

Due to COVID-19, Focus is going all virtual. Eight live sessions will be held Jan. 25 – 28, 2021 and on-demand sessions will be available Jan. 29 – Feb. 28, 2021. Focus attendees will have access to educational sessions in several tracks including post-mastectomy, leadership, compression, operations, sales and marketing, and hair and wigs. The virtual experience allows Focus to feature more education than ever before in the comfort of your home or office.

A virtual exhibit hall is also planned, allowing for the attendees to browse new product lines, shop for new vendor partners and also connect with vendors virtually. Sample boxes will be sent to each attendee prior to Focus Conference, providing the attendees a way to still touch and feel some product samples in the comfort of their home or office.

Registration for Focus: The EW [Virtual] Conference is only $75 per person through October 31, 2020. For more details or to register, go to focus.essentiallywomen.com.


TAGS

  1. business solution
  2. education
  3. women's health

From Our Experts

Audit Forecast: Recent Publications and Activities Hint at Audit Increases Across Multiple Payers thumbnail Audit Forecast: Recent Publications and Activities Hint at Audit Increases Across Multiple Payers There are a number of signs that are pointing to an increase in audit activity across multiple payers as the public health emergency (PHE) winds down. Audit Forecast: Recent Publications and Activities Hint at Audit Increases Across Multiple Payers thumbnail Audit Forecast: Recent Publications and Activities Hint at Audit Increases Across Multiple Payers There are a number of signs that are pointing to an increase in audit activity across multiple payers as the public health emergency (PHE) winds down. Audit Forecast: Recent Publications and Activities Hint at Audit Increases Across Multiple Payers thumbnail Audit Forecast: Recent Publications and Activities Hint at Audit Increases Across Multiple Payers There are a number of signs that are pointing to an increase in audit activity across multiple payers as the public health emergency (PHE) winds down. Audit Forecast: Recent Publications and Activities Hint at Audit Increases Across Multiple Payers thumbnail Audit Forecast: Recent Publications and Activities Hint at Audit Increases Across Multiple Payers There are a number of signs that are pointing to an increase in audit activity across multiple payers as the public health emergency (PHE) winds down. The Countdown to Heartland 2023 Has Begun! thumbnail The Countdown to Heartland 2023 Has Begun! In today's episode, members of the Heartland Conference planning committee chat about what to expect for 2023! Tim VanAntwerp: Mine Data For Retail Opportunities thumbnail Tim VanAntwerp: Mine Data For Retail Opportunities When you take a data-centric approach to retail, it's a good fit for nearly every HME provider, says Tim VanAntwerp, who was recently named director of retail services for VGM & Associates. Stakeholders: ‘We Want To Fix This Issue For Good' thumbnail Stakeholders: ‘We Want To Fix This Issue For Good' Complex rehab stakeholders, including NCART, AAHomecare, U.S. Rehab and state and regional associations, are working on a more comprehensive strategy for service and repair reform. Arkansas Introduces a Bill to Exempt Breast Pump Supplies From Sales Taxes thumbnail Arkansas Introduces a Bill to Exempt Breast Pump Supplies From Sales Taxes In Arkansas, mothers who pump breast milk are required to pay sales tax when they buy their equipment. Breast pumps are basic necessities for breastfeeding mothers, and taxing pumps limits access to breastfeeding by making the product more expensive.