Discover Something New in the Mastectomy Market

Published in Member Communities on October 26, 2020

Nikki Jensen Discover Something New in the Mastectomy Market

By: Nikki Jensen, VP of Essentially Women

About 1 in 8 women in the United States will develop invasive breast cancer over the course of her lifetime. Breast cancer is the second most common cancer diagnosis for American women, second only to skin cancer. According to Breastcancer.org, an estimated 276,480 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 48,530 new cases of non-invasive breast cancer.

When a breast cancer patient undergoes breast surgery, chemo or radiation, she will need items to help her in her recovery process. Post-op bras, skincare for skin made sensitive by radiation or chemo, drainage management systems, compression garments, breast prosthetics are just some of the few items that a breast cancer thriver may need.

The breast cancer market isn’t disappearing anytime soon. As an HME provider, you are in a unique position to help serve this population.

While we are in the midst of Breast Cancer Awareness month, take some time to evaluate the needs of breast cancer thrivers in your community. If you provide mastectomy items currently, are you the destination for all breast cancer survivors in your community? If so, great! If not, what do you need to do to get there? Maybe you need to increase your online visibility through social media or search? Or maybe you need to empower and recharge you or your staff with more education on women’s health, including mastectomy, hair, wigs, and compression, among other topics.

As you plan for 2021, consider adding Focus: The EW [Virtual] Conference to your list of educational opportunities. Focus Conference is Essentially Women’s annual conference where the education is tailored to women’s health providers. Whether you are currently in the mastectomy, compression or women’s health market today or are looking to expand, Focus Conference offers education that will help you develop your business.

Due to COVID-19, Focus is going all virtual. Eight live sessions will be held Jan. 25 – 28, 2021 and on-demand sessions will be available Jan. 29 – Feb. 28, 2021. Focus attendees will have access to educational sessions in several tracks including post-mastectomy, leadership, compression, operations, sales and marketing, and hair and wigs. The virtual experience allows Focus to feature more education than ever before in the comfort of your home or office.

A virtual exhibit hall is also planned, allowing for the attendees to browse new product lines, shop for new vendor partners and also connect with vendors virtually. Sample boxes will be sent to each attendee prior to Focus Conference, providing the attendees a way to still touch and feel some product samples in the comfort of their home or office.

Registration for Focus: The EW [Virtual] Conference is only $75 per person through October 31, 2020. For more details or to register, go to focus.essentiallywomen.com.


comments powered by Disqus

From Our Experts

COVID-19 Resources: Upcoming Obligations and Deadlines thumbnail COVID-19 Resources: Upcoming Obligations and Deadlines Craig Douglas provides an overview of documentation requirements for the Paycheck Protection Program and the HHS Provider Relief Fund. From The van Halem Group: Bid Winners in the Off-The-Shelf Bracing Category Should be Wary of Lead-Generation Services thumbnail From The van Halem Group: Bid Winners in the Off-The-Shelf Bracing Category Should be Wary of Lead-Generation Services In a recent blog from The van Halem Group, information about the latest competitive bidding updates and off-the-shelf bracing is provided. If you are a competitive bid winner in the OTS category, you will likely be inundated with calls from lead-generation services that will promise to make you a lot of money and drive a lot of business to you. You need to know the laws and do your due diligence. "We Follow Medicare Guidelines" They Say… When suppliers encounter a customer that has an MA plan, they must determine if they must be in network if required and the coverage policies. Many plans inform their customers, as well as the suppliers, that they “follow Medicare guidelines.” Knee and Back Braces: What You Need to Know About Billing, Reimbursement, and Audits thumbnail Knee and Back Braces: What You Need to Know About Billing, Reimbursement, and Audits In this episode, Wayne van Halem, President of The van Halem Group, and Ronda Buhrmester, Senior Director of Payer Relations for VGM & Associates, work through the important details around billing, reimbursement, and audits when it comes to knee and back braces, the two categories included in Competitive Bidding Round 2021. Knee and Back Braces: What You Need to Know About Billing, Reimbursement, and Audits thumbnail Knee and Back Braces: What You Need to Know About Billing, Reimbursement, and Audits In this episode, Wayne van Halem, President of The van Halem Group, and Ronda Buhrmester, Senior Director of Payer Relations for VGM & Associates, work through the important details around billing, reimbursement, and audits when it comes to knee and back braces, the two categories included in Competitive Bidding Round 2021. Member Spotlight: A Look Back at Our Amazing Members! thumbnail Member Spotlight: A Look Back at Our Amazing Members! This year, we had the pleasure of featuring some of our amazing VGM & Associates members who do so much for the DMEPOS industry. Connection Over Convenience: How to Make Your Connection with Customers More Valuable Than Convenient thumbnail Connection Over Convenience: How to Make Your Connection with Customers More Valuable Than Convenient As we begin to carefully approach "living as usual,” Christina chats with us about what methods of adaptation are necessary to capture and connect with our customers and prospects. An Inside Look with Clint, Episode 2: Market Data thumbnail An Inside Look with Clint, Episode 2: Market Data Clint Geffert sits down with Ryan Ball from VGM Market Data.