Discover Something New in the Mastectomy Market

Published in Member Communities on October 26, 2020

Nikki Jensen Discover Something New in the Mastectomy Market

By: Nikki Jensen, VP of Essentially Women

About 1 in 8 women in the United States will develop invasive breast cancer over the course of her lifetime. Breast cancer is the second most common cancer diagnosis for American women, second only to skin cancer. According to, an estimated 276,480 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 48,530 new cases of non-invasive breast cancer.

When a breast cancer patient undergoes breast surgery, chemo or radiation, she will need items to help her in her recovery process. Post-op bras, skincare for skin made sensitive by radiation or chemo, drainage management systems, compression garments, breast prosthetics are just some of the few items that a breast cancer thriver may need.

The breast cancer market isn’t disappearing anytime soon. As an HME provider, you are in a unique position to help serve this population.

While we are in the midst of Breast Cancer Awareness month, take some time to evaluate the needs of breast cancer thrivers in your community. If you provide mastectomy items currently, are you the destination for all breast cancer survivors in your community? If so, great! If not, what do you need to do to get there? Maybe you need to increase your online visibility through social media or search? Or maybe you need to empower and recharge you or your staff with more education on women’s health, including mastectomy, hair, wigs, and compression, among other topics.

As you plan for 2021, consider adding Focus: The EW [Virtual] Conference to your list of educational opportunities. Focus Conference is Essentially Women’s annual conference where the education is tailored to women’s health providers. Whether you are currently in the mastectomy, compression or women’s health market today or are looking to expand, Focus Conference offers education that will help you develop your business.

Due to COVID-19, Focus is going all virtual. Eight live sessions will be held Jan. 25 – 28, 2021 and on-demand sessions will be available Jan. 29 – Feb. 28, 2021. Focus attendees will have access to educational sessions in several tracks including post-mastectomy, leadership, compression, operations, sales and marketing, and hair and wigs. The virtual experience allows Focus to feature more education than ever before in the comfort of your home or office.

A virtual exhibit hall is also planned, allowing for the attendees to browse new product lines, shop for new vendor partners and also connect with vendors virtually. Sample boxes will be sent to each attendee prior to Focus Conference, providing the attendees a way to still touch and feel some product samples in the comfort of their home or office.

Registration for Focus: The EW [Virtual] Conference is only $75 per person through October 31, 2020. For more details or to register, go to


  1. business solution
  2. education
  3. women's health