Heartland 2025: e-Prospectus and Schedule Now Available!

Published in Member Communities on March 18, 2025

Discover what’s in store at Heartland 2025

The VGM Heartland Conference is back, and it's bigger and better than ever! We're excited to unveil the features planned for Heartland 2025, including industry-leading education and unlimited networking opportunities.

View the 2025 Heartland Conference e-Prospectus

What to Expect at Heartland 2025

Be the first to explore the exciting lineup of sessions and events we have planned for you. From top-notch educational tracks to VGM's renowned Midwestern hospitality, there's something for everyone.

Educational Tracks

Each year, Heartland promises an exciting variety of topics related to the HME and CRT industries. New this year are revamped education tracks, including:

Technology and Security – new track!
Billing and Compliance – new track!
Business Operations
Respiratory
Complex Rehab Technology
Sales, Marketing, and Retail
Leadership and People Strategy
Integrated Health and Policy (including women’s health, wound care, government, and more)

Sessions and panel discussions offer a unique chance to learn from your peers and industry experts all at the same time. These learning opportunities include over 60 different education sessions offering up to 14.75 contact hours (CEUs). Sessions include:

[Panel] The Cybersecurity Landscape: Preparing Healthcare Leaders for Tomorrow’s Threats
Stop the Insanity: It's Time To Go On A Mission To Optimize Your Revenue
From Intake to Invoicing: Revolutionizing HME with AI Solutions
Unlock Peak Performance: The Power of Workforce Management
And so much more.

Networking Opportunities

Heartland 2025 offers unique networking experiences that you won't want to miss. Join us for:

A chance to get to know VGM’s hometown of Waterloo, IA, with a variety of activities on Monday afternoon, a first-time attendee social, and a kick-off party. Plus, Tuesday night will conclude with community dinners during the first-ever Main Street Mingle in downtown Cedar Falls, just a short drive away from Waterloo.
An engaging exhibit hall with industry-leading products, software solutions, and conference promotions, as well as a Partner Connections speed networking opportunity with several of VGM’s vendor partners.
The WaterLuau at the Farm event on the final day of the conference to wrap up the week.

All education and networking opportunities can be viewed on the new Heartland website, either in a list view, or in a new calendar view!

View the Heartland 2025 Schedule