VGM's 21st Heartland Conference Builds HME Community

Published in Home Modifications on June 30, 2022

Heartland InfographicMore than 1,000 people from across the U.S. and Canada converged June 13-15 in VGM’s hometown of Waterloo, Iowa, for three unforgettable days at the 21st annual Heartland Conference. Each year, the event brings members of the home medical equipment (HME) community together for networking and education, along with some fun surprises throughout. 

The 21st annual Heartland Conference featured numerous opportunities for attendees to connect, including community dinners, the iconic Heartland hog roast with fireworks, and a special event for nearly 200 first-time attendees. 

In a bold twist, VGM featured a comedian and magician as the keynote speaker. Devin Henderson amused and inspired the crowd with his meaningful message, “Something greater is always possible.” And we can’t forget the 28 people who milked a cow for the first time.    

“Heartland Conference is all about connecting our membership communities with opportunities to learn and engage with each other,” said Jeremy Stolz, interim president of VGM & Associates. “Our robust lineup of education sessions was geared toward helping our members grow and take something home to help grow their business.”  

Industry experts from across the country presented on topics such as billing and reimbursement, respiratory, accessibility, regulatory and audits, rehab, operations, sales and marketing, retail, and more. Nearly 70 session options were available for registrants to earn an estimated 14.75 contact hours. Attendees also had the option to attend pre-conference sessions and panel discussions, and the opportunity to engage with more than 80 vendors in this year’s expanded exhibit hall.  

“The HME community plays a vital role as part of the healthcare industry,” said Jill Blaser, Heartland Conference chair. “Heartland offers top-of-the-line education designed to help HMEs take care of their business and, ultimately, their patients.”    

“We appreciate our wonderful members and vendor partners joining us in our hometown,” Stolz said. “We got to see them experience all the magic of Heartland Conference, and we can’t wait to see them all again next year.”

The Heartland Conference will return to Waterloo June 12-14, 2023. To learn more about the Heartland Conference, please visit www.vgmheartland.com.   

From Our Experts

A Note from the VP, Jim Greatorex: May 2024 thumbnail A Note from the VP, Jim Greatorex: May 2024 Jim Greatorex, VP of VGM Live at Home, shares the latest information about ongoing initiatives, reintroducing a new vendor partner, and more. Member Spotlight: Frank Wasilewski, Vice President of Sales at Access thumbnail Member Spotlight: Frank Wasilewski, Vice President of Sales at Access Frank Wasilewski, Vice President of Sales at Access, has been involved in making homes more accessible for people with mobility needs. A Good Time to Dive Into Home Access thumbnail A Good Time to Dive Into Home Access With demand as great as ever for aging in place—and housing costs high—the market is ripe for a surge in the home modification business. A Note from the VP, Jim Greatorex: March 2024 thumbnail A Note from the VP, Jim Greatorex: March 2024 VGM Live at Home has a lot of information to share, including an industry survey, website updates, social media updates, events, and more. The Future Evolution of Home Access and Medical Referrals thumbnail The Future Evolution of Home Access and Medical Referrals In today's episode of Industry Matters, Jim Greatorex, vice president of VGM Live at Home talks with Cindi Petito, occupational therapist and owner of CHAS Consulting, about best practices for collaboration between home access professionals and medical communities to enhance the next level of care. Humanizing the Future: Balancing AI Innovation and Personal Touch in HME Marketing thumbnail Humanizing the Future: Balancing AI Innovation and Personal Touch in HME Marketing The growth of the HME industry, fueled by the increasing needs of our aging population and the surge in chronic diseases, is creating new horizons. VGM Live at Home Member Spotlight: Improving Ohio's State Waiver Program thumbnail VGM Live at Home Member Spotlight: Improving Ohio's State Waiver Program Lyn Weiss, CEO of Access to Independence, speaks about the efforts and successes of improving the Ohio (OH) Medicaid waiver benefits for home accessibility. Welcome to 2024. Let's Talk Root Causes! thumbnail Welcome to 2024. Let's Talk Root Causes! Kim Cuce explains how to identify the root causes of issues that DMEPOS providers often face.