VGM & ASSOCIATESHealthcare MSO

Navigating Lead Generation Safely

Published in Member Communities on January 06, 2021

Navigating Lead Generation SafelyLead-generating companies are prevalent in the industry and are legal, but it is essential that providers understand exactly what service they will provide and how they will do it.

HME News recently interviewed Wayne van Halem about lead-generating companies and how they seem to be a common factor among companies that are having issues with audits. With new contracts for off-the-shelf back and knee braces set to take effect Jan. 1, it’s important for companies to separate the good from the bad. Best practices include:

  • Read the fine print
  • Know where they're based
  • Be aware

Read the full article from HME News here.

In a recent blog from The van Halem Group, providers are encouraged to make sure to have a written contract that is reviewed by an independent counsel. It's important that providers understand how every lead is generated, but more importantly, that the beneficiaries have agreed to be contacted by the provider to provide a product. Click here to read the full blog.

You can also listen to our recent podcast about what you need to know around billing, reimbursement, and audits when it comes to knee and back braces, the two categories included in Competitive Bidding Round 2021. Click here to listen.

TAGS

  1. audits
  2. the van halem group
  3. vgm

comments powered by Disqus

Get Connected

Stay up-to-date on the latest resources and news provided by VGM & Associates.

Sign Up for Email

From Our Experts

Why Are Respiratory Clinical Outcomes Becoming So Important? thumbnail Why Are Respiratory Clinical Outcomes Becoming So Important? Outcomes has been a buzzword in the industry for several years. But why are outcomes in the home respiratory care space becoming so important? The Importance of Training Techs in the Complex Rehab Industry thumbnail The Importance of Training Techs in the Complex Rehab Industry Worker shortages are prevalent in every sector of the economy; the complex rehab technology (CRT) industry is no exception. ATPs as well as repair technicians are in short supply. But what is being done to help address both of these needs? Training is one of the answers. Oxygen Talk with Ronda Buhrmester - All Things NCD Memos and PHE Waivers thumbnail Oxygen Talk with Ronda Buhrmester - All Things NCD Memos and PHE Waivers We chat with Ronda Buhrmester, Senior Director of Payer Relations and Reimbursement at VGM Government Relations about the changes coming to the oxygen equipment medical policy and how the renewed PHE continues to impact waivers. A Deep Dive into the “Competitive Bidding - A Decade Focused on the Wrong Prize the Case for Medicare Investment in DME in 2021” Study thumbnail A Deep Dive into the “Competitive Bidding - A Decade Focused on the Wrong Prize the Case for Medicare Investment in DME in 2021” Study In today's episode of Industry Matters we talk with Brian Leitten, CEO of Leitten Consulting, John Gallagher, VP VGM Government Relations, and Mark Higley, VP VGM Regulatory Affairs about an updated study, “Competitive Bidding - A Decade Focused on the Wrong Prize the Case for Medicare Investment in DME in 2021." VGM's Jim Walsh Retires as General Counsel thumbnail VGM's Jim Walsh Retires as General Counsel VGM Group, Inc., announced today its general counsel, Jim Walsh, has retired as of December 31, 2021. Walsh will remain involved with VGM as an advisor to the senior leadership team and chairman of the board of directors. Branding Matters. A Lot. To Your Customers and Your Bottom Line thumbnail Branding Matters. A Lot. To Your Customers and Your Bottom Line Your company's brand is the most valuable business asset you own. Branding is the single most important thing you can do to positively affect your revenue. As you begin planning for 2022, give these two things a little love, and your business will grow significantly. Branding Matters. A Lot. To Your Customers and Your Bottom Line thumbnail Branding Matters. A Lot. To Your Customers and Your Bottom Line Your company's brand is the most valuable business asset you own. Branding is the single most important thing you can do to positively affect your revenue. As you begin planning for 2022, give these two things a little love, and your business will grow significantly. Branding Matters. A Lot. To Your Customers and Your Bottom Line thumbnail Branding Matters. A Lot. To Your Customers and Your Bottom Line Your company's brand is the most valuable business asset you own. Branding is the single most important thing you can do to positively affect your revenue. As you begin planning for 2022, give these two things a little love, and your business will grow significantly.

Give your business an advantage over the competition.

Become a Member