Navigating Lead Generation Safely

Published in Member Communities on January 06, 2021

Navigating Lead Generation SafelyLead-generating companies are prevalent in the industry and are legal, but it is essential that providers understand exactly what service they will provide and how they will do it.

HME News recently interviewed Wayne van Halem about lead-generating companies and how they seem to be a common factor among companies that are having issues with audits. With new contracts for off-the-shelf back and knee braces set to take effect Jan. 1, it’s important for companies to separate the good from the bad. Best practices include:

  • Read the fine print
  • Know where they're based
  • Be aware

Read the full article from HME News here.

In a recent blog from The van Halem Group, providers are encouraged to make sure to have a written contract that is reviewed by an independent counsel. It's important that providers understand how every lead is generated, but more importantly, that the beneficiaries have agreed to be contacted by the provider to provide a product. Click here to read the full blog.

You can also listen to our recent podcast about what you need to know around billing, reimbursement, and audits when it comes to knee and back braces, the two categories included in Competitive Bidding Round 2021. Click here to listen.


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