Why CGM Is Transforming Diabetes Management
For years, fingerstick testing was the standard for checking blood glucose, but it only offered a snapshot in time. Today, continuous glucose monitoring (CGM) delivers a complete picture—tracking glucose trends 24/7 and alerting patients to changes before symptoms appear.
CGM is more than a tech upgrade—it’s a game-changer in proactive, personalized diabetes care.
What Is CGM—and How Does It Work?
CGM systems use a small sensor placed under the skin to measure glucose in interstitial fluid. These readings are sent automatically to a receiver or smartphone app, giving patients:
- Real-time glucose data
- Trend tracking
- Smart alerts for highs and lows
- Insights into how food, activity, and stress affect glucose
Popular systems like Dexcom G7 are discreet, easy to use, and increasingly covered by insurance.
Why CGM Beats Traditional Fingersticks
- Real-Time Monitoring: No waiting, no guessing—just instant data.
- Trend Awareness: See where glucose is headed and adjust proactively.
- Alerts & Safety: Get notified before dangerous highs or lows.
- Lifestyle Integration: Understand how daily choices impact glucose levels.
These features help reduce complications, improve A1C, and support healthier habits.
CGM Improves Outcomes
According to the American Diabetes Association, CGM use can:
- Lower A1C levels
- Reduce severe hypoglycemia
- Increase time-in-range (TIR)
One major study found CGM users spent 17% more time in range—that’s nearly four extra hours per day with safer glucose levels.
Opportunities for DME Providers in the CGM Market
Demand in the CGM market is rapidly expanding—and for DME providers, it presents a unique opportunity to diversify offerings, strengthen patient relationships, and build sustainable revenue.
Tap Into a Growing Patient Base
- Type 1 and Type 2 Diabetes Coverage: CGM is no longer limited to Type 1 diabetes. Expanded insurance coverage now includes many patients with Type 2 diabetes, significantly increasing your addressable market.
- Aging Population & Chronic Disease Trends: With diabetes prevalence rising, especially among older adults, CGM demand will continue to grow.
Build a Recurring Revenue Stream
- CGM sensors and supplies require routine resupply every 30–90 days, creating a predictable and profitable business model.
- Similar to CPAP resupply, CGM resupply programs can be automated for efficiency and compliance. For example, Brightree’s Connect platform includes CGM resupply automation software.
Differentiate Your Business
- Offering CGM sets your DME apart from competitors who focus solely on traditional equipment.
- It positions your business as a technology-forward, patient-centric provider.
Strengthen Provider Relationships
- Partnering with endocrinologists, primary care physicians, and diabetes educators can drive referrals and reinforce your role in the care continuum.
- CGM data supports better clinical decisions, making providers more likely to recommend your services.
Leverage Dropship & Fulfillment Models
- With partners like GEMCO Medical, you can offer CGM without upfront inventory or complex logistics.
- Drop-shipping directly to patients simplifies operations and reduces overhead.
Enhance Patient Engagement
- CGM empowers patients to take control of their health, leading to higher satisfaction and retention.
- Educational resources, onboarding support, and app integration help patients stay compliant and informed.
- Brightree’s Connect resupply platform includes CGM resupply automation. Using technology, you can get the right supplies to the right patients, at the right time.
- AI and technology companies—such as Brightree and CompliantRx—can boost operational efficiency, particularly in CGM resupply, by keeping patients engaged in their care and ensuring timely supply orders.
Align with Value-Based Care Initiatives
- CGM supports proactive care, reduces emergency visits, and improves outcomes—key metrics in value-based reimbursement models.
- Offering CGM helps your business align with payer priorities and healthcare trends.
VGM Professional Services and The van Halem Group can assist suppliers in getting started in the CGM market, including guidance on audits, qualifications for reimbursement and documentation, and more. Contact VGM Professional Services to enhance or launch your CGM program.