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Matthew Flatt: A Champion for Change in Home Medical Equipment

Published in VGM Government Relations on October 20, 2026

In every industry, there are people who do more than simply lead organizations. They inspire progress, build relationships, and create lasting change. In the home medical equipment (HME) industry, Matthew Flatt, CEO of Medicap Home Medical (formerly NuCara Home Medical) and President of the Midwest Association for Medical Equipment Services (MAMES), is one of those individuals.

Throughout his career, Matt has been driven by a simple but powerful belief: patients deserve access to the care and equipment they need to live safely, independently, and with dignity in their own homes. Whether leading Medicap Home Medical or serving as President of MAMES, his focus has never wavered from the people at the center of healthcare: the patients and families who rely on home medical equipment every day.

Matt has never been afraid to address difficult issues, including the growing influence of third-party administrators (TPAs) on patient care and provider operations. As Iowa joins other states working to combat TPA intrusion, Matt has been a thoughtful advocate for protecting patient choice and ensuring health care decisions remain in the hands of patients, providers, and clinicians.

Through both his leadership at Medicap Home Medical and his service as President of MAMES, he has worked to elevate these concerns and bring stakeholders together in pursuit of meaningful solutions. He approaches these challenges the same way he approaches everything else: by listening, building consensus, and bringing people together around practical solutions.

What truly sets Matt apart is the way he leads people. He has a unique ability to make everyone feel valued, whether he's meeting with a policymaker, industry colleague, employee, or patient. Matt approaches every conversation with genuine curiosity and an open mind, taking the time to listen not simply to respond, but to understand. He believes there is always something to learn from others, and that mindset has helped him build meaningful relationships throughout the industry.

Those who know Matt often describe him as approachable, diplomatic, and respectful. Even when navigating difficult conversations or differing opinions, he remains thoughtful and measured. He doesn't take disagreement personally. Instead, he seeks common ground, focusing on solutions rather than conflict. His ability to bring people together, foster collaboration, and maintain positive relationships has made him a trusted voice among providers, industry partners, and policymakers alike.

Matt treats people less like business contacts and more like friends. That authenticity, combined with his dedication to improving patient care, has earned him the respect of those around him. It is a leadership style rooted in humility, empathy, and a sincere desire to make a difference.

Under Matt's leadership, Medicap Home Medical has continued to evolve while staying true to its mission of serving patients and communities. His commitment to innovation, advocacy, and patient-centered care has strengthened not only his organization but also the broader home medical equipment industry.

Perhaps Matt's greatest contribution is his willingness to stand up and speak out when change is needed. Whether advocating on behalf of patients, leading Medicap Home Medical, or serving as President of MAMES, he understands that progress requires action, collaboration, and perseverance. He leads with integrity, humility, and purpose, always focused on what is best for patients and the providers who serve them.

As healthcare continues to evolve, the industry needs leaders who are willing to challenge the status quo while remaining grounded in service to others. Matt Flatt has consistently demonstrated those qualities. Through his dedication, vision, and unwavering commitment to patients, he has become much more than a successful executive. He is a trusted leader, a respected advocate, and a true champion for change whose impact will be felt across the industry for years to come.

Matthew Flatt: A Champion for Change in Home Medical Equipment

Medicap Home Medical recently hosted Dave Mulhbauer, running for Lt. Gov. of Iowa.

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