Empowering Patients: The Importance of Offering Essential DME/HME Products

Published in Member Communities on July 29, 2025

Empowering Patients with Essential DME/HME ProductsBy Heather Trumm, Partner Account Manager, VGM & Associates

Some call it “up-caring.” Others call it “whole-patient care.” Either way, the goal is the same: to serve patients with compassion, foresight, and a commitment to their full well-being —hallmarks of value-based care, where outcomes, not volume, define success. 

As home medical equipment (HME) and durable medical equipment (DME) providers, we’re in this business for one reason—the patient. We’re not just delivering equipment; we’re empowering people to live more comfortably, safely, and independently. However, there is a significant challenge we face—offering patients the full range of products that could truly help them

This challenge often arises because certain items are classified as “cash-only” and are not covered by insurance. When we are unable to offer beneficial products due to reimbursement issues, it limits our ability to enhance patient outcomes and reduce complications. Our commitment to patient care remains strong, but financial constraints can hinder our efforts to provide the best possible support.

Here are just a few examples of simple, affordable, and impactful products providers could consider offering: 

The Bottom Line 

If we know a product can help a patient, we should offer it—regardless of whether it’s covered by insurance. It’s not about upselling. It’s about up-caring. It’s about being proactive, not reactive. And it’s about treating the whole person, not just the diagnosis. 


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