Stretch Your Marketing Dollars: Proven Tactics That Work

Published in Member Communities on May 13, 2025

Mandi RodgersThis post was originally featured in HME News.

Q. What are the marketing must-haves on a budget?  

A. Budget. A word that those of us in the marketing world don’t always love to hear. And, let’s be honest, we all wish we had a blank check. But we don’t, and that is okay, because marketing your business effectively doesn't have to be costly. Here are some essential strategies to maximize your reach while keeping costs low:  

Leverage social media 

Social media platforms like Facebook, Instagram, and LinkedIn offer powerful tools for reaching your target audience. Create engaging content that showcases your products, shares customer testimonials, and provides valuable information about your company and the industry. Utilize free features like stories, posts, reels, and groups to build a community around your brand. Keep in mind, consistency is key.   

Optimize your website 

Ensure your website provides a good user experience and is mobile and SEO-friendly. High-quality content that addresses common questions and concerns can improve your search engine ranking and attract organic traffic. Consider starting a blog to share tips, product reviews, and industry news.  

Email marketing 

Build an email list of customers and prospects. Use email marketing to send newsletters, special offers, and updates about new products. Personalized and targeted email campaigns can drive repeat business and keep your audience engaged.  

Partnerships and collaborations 

Partner with local healthcare providers, clinics, and community organizations. These partnerships can help you reach a wider audience, establish credibility, and boost referrals. Offer to provide educational sessions or sponsor local events to increase visibility.  

Content marketing 

Create valuable content that addresses the needs and concerns of your target audience. This could include how-to guides, product comparisons, and informative videos. Content marketing helps establish your brand as an authority in the industry.  

By implementing these budget-friendly marketing strategies, you can effectively promote your business and reach a broader audience without overspending.  

Mandi Rodgers is VP of Marketing at VGM & Associates. Reach her at mandi.rodgers @vgm.com.


TAGS

  1. marketing
  2. vgm

From Our Experts

Enhance HME Training with Microlearning Solutions thumbnail Enhance HME Training with Microlearning Solutions Discover how microlearning can transform training in the home medical equipment industry, improving compliance, engagement, and performance with VGM Education. CMS Proposed Rule: What It Means To O&P Providers thumbnail CMS Proposed Rule: What It Means To O&P Providers Watch this update from VGM's Melanie Ewald, VP of Payer Relations and Reimbursement, on the potential impact of the CMS proposed rule on O&P providers. Ronda's Reflections: Four Hot Topics Affecting the DME Industry thumbnail Ronda's Reflections: Four Hot Topics Affecting the DME Industry Read about upcoming NCD implementations, oxygen equipment audits, lymphedema compression garment compliance, and PTAN billing tips. A Letter from the President: Planning with Purpose thumbnail A Letter from the President: Planning with Purpose As we turn the calendar to October, I imagine many of you are taking a deep breath, looking at what's left of 2025, and asking, “How do we finish strong?” Boosting ROI with Effective Home Medical Equipment (HME) Training thumbnail Boosting ROI with Effective Home Medical Equipment (HME) Training Maximize ROI in home medical equipment (HME) with strategic training programs that enhance compliance, customer satisfaction, and streamline operations. Steve Cranna of VGM Canada Announces Retirement thumbnail Steve Cranna of VGM Canada Announces Retirement Steve Cranna of VGM Canada has announced his retirement as Director of Government Relations and New Business Development at the end of September 2025. Jeff Kessler Named New Director of OPGA thumbnail Jeff Kessler Named New Director of OPGA OPGA is proud to announce that Jeff Kessler will be the director of OPGA effective October 1, 2025. The Impact of Continuous Glucose Monitoring in Managing Diabetes thumbnail The Impact of Continuous Glucose Monitoring in Managing Diabetes Discover how continuous glucose monitoring (CGM) is revolutionizing diabetes care & its benefits of real-time data, trend tracking, & improved health outcomes.