VGMHealthcare MSO

VGM & Associates Announces Leadership Updates

Published in Member Communities on March 22, 2024

VGM & Associates Announces Leadership Updates

VGM & Associates is excited to announce key leadership updates. Krista McNurlen will now serve as SVP, Business Operations, and Mandi Rodgers has been promoted to VP, Marketing, both effective March 18, 2024.

McNurlen previously held the role of SVP, Marketing since April of 2021. The purpose of her new role is to have a senior leader that ensures the collective focus of the team is on achieving VGM & Associates’ strategic objectives for the future. McNurlen will work to develop KPIs and scoreboards, milestones, communication, and more. Her experience as a senior leader at VGM (and other companies), in addition to her already established relationship with the VGM & Associates leadership team, makes her the ideal person for this role.

McNurlen joined VGM in 2017 and held the position of Director of Marketing, Key Accounts and Services for VGM & Associates. Prior to joining VGM, Krista worked at a full-service advertising agency where she assisted in brand development and product launches for the manufacturing and medical device industries. Krista has also held positions in public relations, communications, and higher education.

“We are extremely excited for Krista’s new role of SVP, Business Operations,” said Lindy Tentinger, president of VGM & Associates. “Krista continues to demonstrate a strong passion for strategic planning and execution of key business objectives, and her ability to work collaboratively across the entire VGM building will undoubtedly serve VGM for the greater good. We look forward to having Krista lead VGM & Associates into a new era.”

With McNurlen’s transition, VGM & Associates is also excited to announce that Mandi Rodgers has been promoted to VP, Marketing. 

Rodgers has been with VGM since 2017 and with VGM & Associates specifically in the marketing function since 2019. She has more than 20 years of marketing experience and has great relationships across VGM and throughout the industry. In her new role, she will lead and guide the marketing team in creative standards, marketing, and communications to disrupt traditional paradigms, simplify the VGM story, develop materials for the member success team, build on the strength and influence of the VGM brand, and more. Prior to joining VGM, Mandi worked in public relations, broadcast, events, communications, and marketing for healthcare, sustainability, consumer products, and AV/IT.

"We are extremely excited for Mandi to step into this new role,” said Dave Lyman, SVP, Sales. “Her extensive background and ability to forge meaningful connections align seamlessly with our commitment to delivering effective business solutions to our VGM members. Mandi’s new role will undoubtedly contribute to the continued growth and success of VGM & Associates." 

VGM & Associates looks forward to the positive impact Mandi Rodgers and Krista McNurlen will bring to the organization and anticipates great success in this new chapter. 

TAGS

  1. hme
  2. leadership
  3. vgm

From Our Experts

Planning for 2027 When the Ground Is Still Moving thumbnail Planning for 2027 When the Ground Is Still Moving Plan for 2027 with six practical questions to help your HME business reduce friction, manage risk, develop people, and navigate uncertainty. Embrace Your Inner Expert in Ventilation Management thumbnail Embrace Your Inner Expert in Ventilation Management Boone Lockard explains how the new ventilation NCD is elevating providers' roles as clinical partners focused on compliance and patient outcomes. Embrace Your Inner Expert in Ventilation Management thumbnail Embrace Your Inner Expert in Ventilation Management Boone Lockard explains how the new ventilation NCD is elevating providers' roles as clinical partners focused on compliance and patient outcomes. From Opportunity to Action: A More Proactive Approach to RePAP thumbnail From Opportunity to Action: A More Proactive Approach to RePAP Proactive RePAP strategies can help HMEs identify eligible patients, improve outreach, and support replacement opportunities before patients ask. From Opportunity to Action: A More Proactive Approach to RePAP thumbnail From Opportunity to Action: A More Proactive Approach to RePAP Proactive RePAP strategies can help HMEs identify eligible patients, improve outreach, and support replacement opportunities before patients ask. Are Your Ventilator Assets Supporting Growth or Holding It Back? thumbnail Are Your Ventilator Assets Supporting Growth or Holding It Back? Discover how a flexible ventilator asset strategy can reduce risk, improve cash flow, and support growth for respiratory providers. Are Your Ventilator Assets Supporting Growth or Holding It Back? thumbnail Are Your Ventilator Assets Supporting Growth or Holding It Back? Discover how a flexible ventilator asset strategy can reduce risk, improve cash flow, and support growth for respiratory providers. The Leadership Investment That Keeps Paying Dividends thumbnail The Leadership Investment That Keeps Paying Dividends Learn how connecting people to purpose and teaching the “why” builds stronger teams from VGM expert Stephanie Robinson, Director of Billing and Reimbursement.

Be Part of Something Bigger

Become a Member