VGM Repositions for Industry's ‘Growth Opportunities'

Published in Member Communities on November 22, 2024

Lindy TentingerBy Lindy Tentinger, President, VGM & Associates

To better align with the growth opportunities in the industry and provide ongoing healthcare solutions, VGM & Associates has made some strategic changes within the leadership team. As Lindy Tentinger, President of VGM & Associates, explains in a recent HME News article, these changes are designed to help its provider members continue to evolve in the future.   

“When we think about how we’re moving forward and what our initiatives are, it’s how can we help guide our members toward growth opportunities,” said Tentinger. 

These new roles include Craig Douglas as senior vice president of a new HME, Respiratory and Wellness channel, and Tyler Mahncke as senior vice president of a new Clinical Mobility and Accessibility channel. Rounding out the new channels are healthcare solutions and experts in audit, compliance, revenue cycle strategies, market data and education.   

Assisting Douglas and Mahncke with that work will be a team of existing and new experts. For HME, Respiratory and Wellness, that team includes Dave Lyman, senior vice president of customer success; Boone Lockard, vice president of clinical services; Heather Trumm, partner account manager and wound care clinician; and Nikki Jensen, vice president of wellness. For Clinical Mobility and Accessibility, the team includes Nikki Grace, director of the Orthotic and Prosthetic Group of America (OPGA), and Cindi Petito, director of clinical networks, who both came onboard in October. 

Read the full article below or click here

VGM & Associates has made several high-profile promotions and new hires to shore up its team of experts to help its provider members continue to evolve in the future.  

The company, part of VGM Group, in October promoted Craig Douglas to senior vice president of a new HME, Respiratory and Wellness channel, and Tyler Mahncke to senior vice president of a new Clinical Mobility and Accessibility channel.  

“When we think about how we’re moving forward and what our initiatives are, it’s how can we help guide our members toward growth opportunities,” said Lindy Tentinger, president of VGM & Associates. “There’s this older population that continues to grow, along with multiple disease states. Couple that with the increase in consumerism around health care and the movement of more care to the home. We wanted to let people know that we’re not just respiratory and complex rehab.”  

Rounding out the new channels are solutions and experts in audit, compliance, revenue cycle strategies, market data and education.  

A major part of what Douglas and Mahncke have been charged with is helping to connect the dots for providers between their core businesses and potential new products, technology, outsource solutions and adjacent markets, Tentinger says.  

“It might be a retail product, a wellness product, a home access product, or some other healthcare product – as someone needs something for their quality of life or for their home, we want to show the breadth of our expertise and the membership communities we offer,” she said.   

Assisting Douglas and Mahncke with that work will be a team of existing and new experts. For HME, Respiratory and Wellness, that team includes Dave Lyman, senior vice president of customer success; Boone Lockard, vice president of clinical services; Heather Trumm, partner account manager and wound care clinician; and Nikki Jensen, vice president of wellness.  

“We’ll continue to be focused on looking toward the future to help members get to where they need to be,” Douglas said. “I always looked at that from my payer relations role, but now I can go deeper with our membership on not only, ‘Here’s something that happened; here’s what it says,’ but also, ‘Here’s what it means and here are tools you can use.’”  

For Clinical Mobility and Accessibility, the team includes Nikki Grace, director of the Orthotic and Prosthetic Group of America, and Cindi Petito, director of clinical networks, who both came onboard in October. Complex rehab will remain a big focus of the channel, but Mahncke says he will now spend more time looking at that market from “over the hood, instead of under the hood.”  

“What is complex rehab going to look like in the next three to five years and what do we need to do now so independent providers and manufacturers have the tools they need to thrive in that timeframe,” he said. 


TAGS

  1. hme
  2. leadership
  3. vgm

From Our Experts

VGM & Associates Launches “IM: Unfiltered” Podcast Series thumbnail VGM & Associates Launches “IM: Unfiltered” Podcast Series VGM & Associates is proud to announce the launch of its new podcast series, IM: Unfiltered, created with members of the VGM community in mind. This dynamic new series delivers candid conversations, expert insights, and timely updates that matter most to home medical equipment (HME) providers. Expanding Your DME Offerings for Breastfeeding Awareness Month thumbnail Expanding Your DME Offerings for Breastfeeding Awareness Month Discover how DME providers can celebrate Breastfeeding Awareness Month in August 2025 by expanding their offerings to include mother/baby products. Key Insights from MedPAC's July Data Book for DME Providers thumbnail Key Insights from MedPAC's July Data Book for DME Providers Learn about the evolving Medicare landscape, the impact of an aging population, and the shift towards home healthcare from MedPAC's July 2025 Data Book. Announcing the Finalists for the 2025 O&P Woman of the Year Award thumbnail Announcing the Finalists for the 2025 O&P Woman of the Year Award OPGA is thrilled to announce the finalists for the 2025 O&P Woman of the Year Award. These remarkable women will be honored during the AOPA National Assembly, taking place on Thursday, Sept. 4, at 9:50 a.m. in the Product Preview Theater (PPT) within the exhibit hall. Revolutionizing Independent Living: How Smart Home Technologies Are Reshaping Accessibility thumbnail Revolutionizing Independent Living: How Smart Home Technologies Are Reshaping Accessibility As the global population ages and the demand for accessible housing accelerates, smart home technologies are emerging as essential tools, not just for convenience, but for safety, autonomy, and well-being. Today's smart products, like Autoslide's automatic door systems and Yale's smart locks, are more than gadgets. They are assistive technologies designed to empower people with limited mobility. A Quick Guide to the New NCD for Non-Invasive Positive Pressure Ventilation thumbnail A Quick Guide to the New NCD for Non-Invasive Positive Pressure Ventilation Discover the key changes in Medicare's new NCD for non-invasive positive pressure ventilation (NIPPV) for chronic respiratory failure due to COPD. A Letter from the President: Clarity, Connection, & Champions of Change thumbnail A Letter from the President: Clarity, Connection, & Champions of Change This letter explores the importance of clarity, simplicity, and strategic partnerships, while providing insights on strengthening customer relationships. NAAOP Hosts First Ever In-Person Legislative Fly-In thumbnail NAAOP Hosts First Ever In-Person Legislative Fly-In Last week, 33 stakeholders, advocates, and leaders from around the O&P industry convened at the offices of Powers Pyles Sutter & Verville PC in Washington, D.C., as part of The National Association for the Advancement of Orthotics and Prosthetics's (NAAOP) first ever in-person legislative fly-in. Co-sponsored by OPGA, the fly-in kicked off with an in-depth discussion and strategy session surrounding several legislative priorities affecting O&P providers and patients.