Growing Your DME Business: What is an Ostomy?

Published in Member Communities on December 28, 2022

Heather Trumm

By Heather Trumm, Director, VGM Wound Care

Many times, we as DME businesses work with patients that have an ostomy and may not know exactly what it entails or the reason for the ostomy.   

An ostomy is a surgically-created opening (stoma) that causes a change in the way urine or stool exits the body. The stoma is located on the abdomen and, generally, a pouching system is worn over top of the stoma to collect the urine or stool.1 

There may be multiple reasons why a person has an ostomy, some of which include cancer, inflammatory bowel disease, birth defect, diverticulitis, or other medical conditions.  

The following are the most common types of ostomies we see, but not limited to:   

  • Ileostomy – a surgically-created opening from the small intestine (ileum) brought out through the abdominal wall to form a stoma. This bypasses the colon, rectum, and anus, and it could be temporary or permanent.   
  • Colostomy – a surgically-created opening from the large intestine that is brought out through the abdominal wall to form a stoma. This bypasses the rectum and the anus. 
  • Urostomy – A surgical procedure that diverts urine away from the bladder. Generally, a portion of the small bowel is used as a conduit for urine to pass from the kidneys to the outside of the body through a stoma.   

Today, there are many tools and resources that patients, caregivers, and healthcare professionals have access to in aiding in the management of ostomies. For example, the Wound, Ostomy and Continence Society has an “Ostomy DME Provider Checklist,” along with a guidance document regarding the various uses of the checklist. There are multiple reasons the checklist was created. Take a look at the attached and please tell your patients about this very useful tool.   

For DME businesses looking to expand their offerings, these ostomy “basics” can help you get started on this particular area of wound care. Stay tuned for upcoming ostomy blogs, where we will dive into the various types of appliances and their function in relation to ostomies. For any questions, feel free to reach out to me at heather.trumm@vgm.com. 

1. United Ostomy Associations of America, Inc. What is an Ostomy? United Ostomy Associations of America, Inc. website. Accessed December 2, 2022. ostomy.org/what-is-an-ostomy/ 


TAGS

  1. vgm
  2. wound care

From Our Experts

Celebrate 25 Years of Innovation at VGM Heartland Conference 2026 thumbnail Celebrate 25 Years of Innovation at VGM Heartland Conference 2026 VGM will mark the 25th anniversary of Heartland Conference June 8–10, 2026, in Waterloo, IA. Registration opens Feb. 25 with a special $225 anniversary rate. Cash Flow Strategies for CRT Providers thumbnail Cash Flow Strategies for CRT Providers Explore compliant cash flow strategies for CRT providers to improve reimbursement, reduce denials, and strengthen financial stability. 2026 O&P Professional Development Grants Open for Applications thumbnail 2026 O&P Professional Development Grants Open for Applications O&P professionals are encouraged to apply for the 2026 O&P professional development grants to enhance leadership and advocacy skills. People-Centered Leadership: Master EQ for Success thumbnail People-Centered Leadership: Master EQ for Success Discover why people-centered leadership, with a focus on emotional intelligence as a new KPI, is key to success. O&P Market Dynamics: Collaboration Drives Success in 2026 thumbnail O&P Market Dynamics: Collaboration Drives Success in 2026 Learn about orthotics and prosthetics market dynamics, from innovation and reimbursement to workforce challenges, and why collaboration is critical for O&P success. Closing the ATP Gap: Mentorship, Training, and Innovative Recruitment thumbnail Closing the ATP Gap: Mentorship, Training, and Innovative Recruitment Strengthening the CRT workforce starts with robust training, mentorship, and smarter recruitment. A Letter From the President: Your 2026 Priorities and How VGM Will Act thumbnail A Letter From the President: Your 2026 Priorities and How VGM Will Act VGM & Associates focuses on your needs, offering strategic support to tackle payer challenges & improve operational efficiency for business growth & resilience. VGM Playbook: Forecasting 2026 | Key Trends Shaping DMEPOS thumbnail VGM Playbook: Forecasting 2026 | Key Trends Shaping DMEPOS Discover the top DMEPOS trends, technology shifts, and reimbursement insights shaping 2026. Explore the new VGM playbook and prepare your business for what's ahead.