Home Access Industry Insights: Trends from VGM Live at Home Survey

Published in Member Communities on March 05, 2025

As reported in HomeCare Magazine, VGM Live at Home presented survey findings indicating that the home modification industry is poised for significant growth due to the aging baby boomer population. Home access providers should consider strategic planning and investment in the following key areas to capitalize on the growing demand:

Scalability: Preparing for increased demand is crucial for sustained growth.
Workforce Development: Investing in training programs ensures a skilled workforce to meet future needs.
Revenue Diversification: Reducing reliance on a single revenue source mitigates financial risks.
Marketing Strategies: Effective marketing can drive business growth and customer acquisition.

VGM Live at Home 2024 Industry Survey Results

VGM Live at Home surveyed members in 2024 and received 45 responses. Below are the highlights:

Project Types

27,000 projects

Stairlifts: 11%
Grab bars: 57%
Ramps: 14%
Bathroom remodels: 6%
Overhead lifts: 3%
Prefer not the answer: 9%

Project Goals

Percentage of respondents who said they would like to have more of their projects fall into these categories:

23% said they would like to have a higher percentage of their projects be stairlifts
7% said more elevator projects
25% said more ramp projects
23% said more bathroom remodel projects
11% said overhead lift projects
8% more grab bar projects
3% Preferred not to answer

Within Payer Mix

Percentage of respondents who said more than 75% of their payer mix comes from the following categories:

23% of respondents have greater than 75% of payer mix coming from “Private Pay”
18% of respondents have greater than 75% of payer mix coming from “State Waiver”
2% of respondents have greater than 75% of payer mix coming from “Veterans Affairs”
2% of respondents have greater than 75% of payer mix coming from “Other”
Illustrates payer mix categories that companies are heavily reliant on

Payer Mix

Private Pay: 33%
State Waiver: 36%
Workers’ Compensation: 3%
Veterans Affairs: 22%
Other: 6%

Marketing

“What percentage of your business-to-consumer marketing dollars do you spend on the following channels?”

Web: 37%
Referral: 28%
Trade Shows: 6%
Print Media: 7%
TV/Radio: 11%
Other: 11%

Showrooms

Out of the 45 respondents, 23 had showrooms and 22 didn’t.

The companies with a showroom worked on larger projects and spent more on direct to direct-to-consumer marketing. 17 out of the 22 (77%) who didn’t have a showroom said they would like to add one in the next three years.

Revenue

Revenue per project across the top 10 earners ranged from $1,400-$30,000+ and averaged $9,200. For the entire scope of the project survey for all members responding, revenue per project was $4,600.

69% of respondents would like to add in-house installation technicians.
Companies with in-house installation technicians had at least $40,000 more revenue per employee on average than those without them ($176,000/employee vs. $135,000).
62% of respondents would like to add one or more sales representatives to their organization.

The survey results highlight the significant growth potential in the home modification industry, but home access providers have the opportunity to capitalize on the growing demand and achieve sustained growth in the coming years.

Click here to read the original article from HomeCare Magazine.

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