Episode 36: Using Data to Grow Your Business

Published in Data and Lead Generation on July 31, 2019

Host Brian Thompson talks to Director of VGM Market Data, Ryan Ball, about the opportunities for DMEPOS providers to utilize exclusive claims data to grow their business.

VGM Market Data is an industry leader in providing referral source targeting solutions to orthotists, prosthetists, home medical equipment providers, physical and occupational therapists and infusion drug providers in the United States. Our program provides VGM members exclusive access to the largest and most comprehensive HME, O&P, PT and Infusion claims database in the country, including more than 8 million health care practitioners and 1.2 billion claims from all major payer sources annually.

Our claims data program provides volumized targeting solutions for physicians treating relevant patients, performing surgeries or procedures, diagnosing patients with targeted disease states and those that can be connected to a claim for DMEPOS. Digging deeper, Market Data also provides competitive market share information, detailing which local provider receives business from key physicians and also ranks provider locations by volume against all other similar provider types billing for that product or service.

​VGM Market Data assists our clients with identifying, targeting, engaging and converting key physicians prescribing the products, services and therapies provided across all post-acute market segments. Contact us to learn more about how our program will allow a laser-like focus on key referral sources and growth opportunities in your market.

The VGM Market Data program provides VGM members exclusive access to the largest and most comprehensive DME, O&P, PT and Infusion claims database in the country. Contact us to learn more about this super product that will allow a laser-like focus on key referral sources and opportunities in your market.

Listen below or click here


comments powered by Disqus

From Our Experts

An Inside Look with Clint, Episode 7: VGM Fulfillment thumbnail An Inside Look with Clint, Episode 7: VGM Fulfillment Clint sat down with Jeremy Stolz, president of VGM Fulfillment, to discuss all that VGM Fulfillment has to offer our members, including features like dynamic ordering, having multiple warehouses, accuracy, use of automation, and new programs. VGM Retail is Rewired and Here to Educate You! thumbnail VGM Retail is Rewired and Here to Educate You! During the recent Focus Conference, hosted by Essentially Women, a division of VGM & Associates, Director of VGM Retail Rob Baumhover presented on product merchandising and coaching your retail staff. Operations Leadership During a Pandemic, a Chat with HOMELINK Vice Presidents of Operations thumbnail Operations Leadership During a Pandemic, a Chat with HOMELINK Vice Presidents of Operations Shannon Eckhardt, Ryan Longhorn, and Monica Rogan are all VPs of Operations at HOMELINK, a subsidiary of VGM Group. In this episode, they join us for a conversation about operations the size of HOMELINK and how this group has adapted this year during the COVID-19 pandemic. Featured Service: The van Halem Group thumbnail Featured Service: The van Halem Group There's been a lot of questions and confusion surrounding telehealth services and how they relate to DMEPOS claims. This article by Wayne van Halem, originally featured in “VGM Playbook: Technology and the Patient Care Continuum Guide to Remote Work,” addresses whether or not telehealth services can be used to qualify a patient for an item of DMEPOS during the PHE. Return of the Audits thumbnail Return of the Audits HME Business recently wrote about the news that CMS planned to resume audits by Aug. 3 and that it took many by surprise. Then CMS said it would resume audits in a phased approach. What are the details and what can providers expect? CMS Audits Resume August 3, 2020 thumbnail CMS Audits Resume August 3, 2020 In this episode, we chat with Wayne van Halem and Kelly Grahovac of The van Halem Group about the CMS audits returning today, August 3, and what DMEPOS providers need to know. Member Q&A From The van Halem Group: New Order Requirement and Member Q&A From The van Halem Group: New Order Requirement and "Master List" I'm curious about this new order requirement. I see that Medicare updated the notice on 2/12/20, and I'm curious about the “Master List” of items that still needs a WOPD. I'm wondering if PAP equipment and supplies fall under the SWO or the WOPD. Can you help me understand? The Cost of Compliance – An Impassioned Plea to be Proactive thumbnail The Cost of Compliance – An Impassioned Plea to be Proactive Last year, The van Halem Group was engaged by several DME providers that were subject to a 6-year OIG lookback audit. Sadly, for companies that did not have a process in place for proactive chart audits, the 6-year look back resulted in a very expensive lesson. Lookback audits are here to stay, and it's never been more important for providers to have a comprehensive proactive compliance program, and this is one way that The van Halem Group can assist members.