Navigating Lead Generation Safely

Published in Member Communities on January 06, 2021

Navigating Lead Generation SafelyLead-generating companies are prevalent in the industry and are legal, but it is essential that providers understand exactly what service they will provide and how they will do it.

HME News recently interviewed Wayne van Halem about lead-generating companies and how they seem to be a common factor among companies that are having issues with audits. With new contracts for off-the-shelf back and knee braces set to take effect Jan. 1, it’s important for companies to separate the good from the bad. Best practices include:

  • Read the fine print
  • Know where they're based
  • Be aware

Read the full article from HME News here.

In a recent blog from The van Halem Group, providers are encouraged to make sure to have a written contract that is reviewed by an independent counsel. It's important that providers understand how every lead is generated, but more importantly, that the beneficiaries have agreed to be contacted by the provider to provide a product. Click here to read the full blog.

You can also listen to our recent podcast about what you need to know around billing, reimbursement, and audits when it comes to knee and back braces, the two categories included in Competitive Bidding Round 2021. Click here to listen.


TAGS

  1. audits
  2. the van halem group
  3. vgm

From Our Experts

VGM Playbook: Technology-Driven Strategies and Resources Now Available thumbnail VGM Playbook: Technology-Driven Strategies and Resources Now Available “VGM Playbook: Technology-Driven Strategies and Resources” is designed to help VGM members harness the power of technology and artificial intelligence (AI). Building a Better Tomorrow thumbnail Building a Better Tomorrow As the fall colors begin to paint the landscape, it's a time to reflect on what we've achieved and the challenges we've overcome in 2025. This year has brought transformation to the home accessibility industry while continuing to meet the growing needs of our aging population. However, the journey has not been without hurdles. O&P Legislation: A Bill Where All Parties Benefit thumbnail O&P Legislation: A Bill Where All Parties Benefit Recent fraud takedown will fuel support for O&P legislation, stakeholders say. Live at Home Sees Spike in Interest in Home Access Market thumbnail Live at Home Sees Spike in Interest in Home Access Market VGM Live at Home's Cindi Petito is noticing increased interest in the home accessibility market in the wake of CMS's decision to resurrect competitive bidding. Meet The 2025 O&P Woman of the Year, Fanny Schultea thumbnail Meet The 2025 O&P Woman of the Year, Fanny Schultea OPGA is proud to announce that Fanny Schultea, MS, MSEd, CPO, LP, FAAOP, Executive Director of The Orthotics and Prosthetics Foundation for Education and Research, has been selected as the 2025 O&P Woman of the Year. Setting Up Your HME for Enrollment Success thumbnail Setting Up Your HME for Enrollment Success Unlock enrollment success for your HME business with tips on provider enrollment, CMS compliance, and avoiding pitfalls. Stay prepared and compliant. September Shift: From Busy to Better—Owning the Home in HME thumbnail September Shift: From Busy to Better—Owning the Home in HME Discover how HME providers can shift from busy to better this September. Learn strategies for enhancing patient experiences, improving operational efficiency, and navigating payer complexities. Join us in building lasting customer relationships and fostering community engagement for a successful Q4 and beyond. The Role of DMEPOS in Value-Based Healthcare thumbnail The Role of DMEPOS in Value-Based Healthcare Explore how DMEPOS providers contribute to value-based care by enhancing patient outcomes, reducing costs, and promoting healthcare transformation.