From The van Halem Group: Bid Winners in the Off-The-Shelf Bracing Category Should be Wary of Lead-Generation Services

Published in Orthotics & Prosthetics on November 23, 2020

In a recent blog from The van Halem Group, information about the latest competitive bidding updates and off-the-shelf bracing is provided.

Direct-to-consumer marketing and lead-generation are perfectly legal manners in which to court potential customers. However, with Medicare patients, there are a number of laws that HME suppliers must abide by. One of the reasons that CMS put off-the-shelf (OTS) braces into competitive bidding was the fraudulent and abusive practices that were occurring in this category. In fact, much of the fraudulent activity that occurred involved lead-generation services and questionable marketing practices. It is important to remember that you cannot contract with a third-party to perform activities that you cannot legally do on your own, to include cold-calling Medicare patients or paying physicians to perform evaluations, both of which are activities we have seen in the OTS bracing market – which resulted in a number of criminal indictments.

If you are a competitive bid winner in the OTS category, you will likely be inundated with calls from lead-generation services that will promise to make you a lot of money and drive a lot of business to you. You need to know the laws and do your due diligence.

Click here to read the full article.


TAGS

  1. competitive bidding
  2. orthotics and prosthetics
  3. the van halem group

comments powered by Disqus

From Our Experts

Meet your 2021 O&P Woman of the Year Finalists thumbnail Meet your 2021 O&P Woman of the Year Finalists OPGA received so many great submissions for this year's O&P Woman of the Year. Congratulations to our 2021 finalists! Member Spotlight: Fourroux Prosthetics thumbnail Member Spotlight: Fourroux Prosthetics Fourroux Prosthetics, an OPGA member since 2013, is committed to making a difference in the lives of everyone they serve. Letter from the President, Todd Eagen: August 2021 thumbnail Letter from the President, Todd Eagen: August 2021 Todd Eagen highlights the latest updates from OPGA, including the upcoming AOPA National Assembly, the O&P Patient-Centered Medicare Improvement Act, and the O&P Woman of the Year. The Medicare O&P Patient-Centered Care Act Introduced in the Senate thumbnail The Medicare O&P Patient-Centered Care Act Introduced in the Senate Senate bill S. 2556, the Medicare O&P Patient-Centered Care Act, was introduced on Friday, July 30. This is a companion bill to H.R. 1990. O&P Advocacy thumbnail O&P Advocacy At OPGA, we take pride in keeping our members updated on regulatory issues affecting the O&P profession. Read more about our relationship with NAAOP and what we're doing to help advocate for the O&P profession. O&P Woman of the Year Nominations Now Open thumbnail O&P Woman of the Year Nominations Now Open OPGA is excited to announce that the nomination period for the 2021 O&P Woman of the Year Award is open now through July 9. The Q2 Buyer's Guide is Available Now thumbnail The Q2 Buyer's Guide is Available Now VGM & Associates is excited to announce that the second quarter Digital Buyer's Guide has been released. The latest edition can be downloaded now. House Introduces Medicare O&P Patient Centered Care Act thumbnail House Introduces Medicare O&P Patient Centered Care Act The House of Representatives recently introduced H.R. 1990, the Medicare Orthotics and Prosthetics Patient-Centered Care Act.