Registration Opens for Heartland 2022

Published in Complex Rehab on February 21, 2022

Registration for VGM’s 21st anniversary Heartland Conference is now open. The educational event will be held in person June 13-15 in Waterloo, Iowa.

Special Early Bird pricing is available to those who register prior to April 15. Passes are all-inclusive and provide access to every educational opportunity Heartland has to offer, including four pre-conference sessions. This year’s passes also cover meals, entertainment, and access to the hottest products and business solutions offered by VGM's vast network of vendors inside a newly renovated exhibit hall.

“Heartland has always been about bringing people together to be part of something bigger—a community. That’s why we’re so excited to have Heartland 2022 live and in person again,” said Clint Geffert, president of VGM & Associates. “Each year, we work hard to make Heartland even better than the last. With our outstanding lineup of speakers, education, and social events, Heartland’s 21st year is going to be one of the best experiences yet.”

The VGM Heartland Conference brings together industry experts from across the country to discuss topics related to the home medical equipment (HME) industry, such as respiratory, accessibility, regulatory and audits, rehab, operations, sales and marketing, billing and reimbursement, retail, and more. Educational sessions offer more than 60 options for registrants to earn contact hours. Attendees can earn an estimated 14.75 contact hours/CEUs this year. They can also attend panel discussions, engage with vendors, and attend community dinners and other networking events.

However, the education isn’t the only reason to attend. Heartland features numerous opportunities for networking and fun. This year will feature award-winning entertainer and igniter of untapped potential, keynote speaker Devin Henderson, HME community dinners, the iconic Heartland hog roast with fireworks, and a special event for first-time attendees.

“Heartland has something for every HME professional. There’s going to be so much to learn, see, and experience,” said Jill Blaser, Heartland Conference chair. “We can’t wait to welcome our members back and show off our community’s recently renovated hotel and convention center.”  

To learn more and register for Heartland 2022, visit


  1. heartland

From Our Experts

The Importance of CRT: From the Perspective of Ali Ingersoll, Ms. Wheelchair America 2023 thumbnail The Importance of CRT: From the Perspective of Ali Ingersoll, Ms. Wheelchair America 2023 In a guest article written by Ali Ingersoll, Ms. Wheelchair America 2023, longtime U.S. Rehab member Stalls Medical is highlighted as for their trustwortihness in Ali's journey to finding the wheelchair that best suits her. U.S. Rehab Benchmark Report Released thumbnail U.S. Rehab Benchmark Report Released U.S. Rehab has released the benchmark report. The full data report is only available to those who filled out the survey, but we wanted you to have a sampling of the information. We also wish to encourage you to participate in future surveys. Lead to Community thumbnail Lead to Community VGM's Mike Isaacson unpacks what it means to lead to a bigger picture, lead to create connection, and lead to a feeling of community. Seat Elevation Study Adds Evidence to Industry's Cause thumbnail Seat Elevation Study Adds Evidence to Industry's Cause As reported in HME News, a new study showing the functional mobility, employment and safety benefits of seat elevation devices is a good example of how large data sets can be used to, hopefully, guide policy and practice, says Mark Schmeler. Wheelchair Repairs Obstacles Reduced! thumbnail Wheelchair Repairs Obstacles Reduced! Wheelchair repairs have been a hot topic recently with advocacy groups raising awareness about the ability of a wheelchair user to obtain timely repairs on their wheelchair. There are many obstacles that contribute to obtaining a timely wheelchair repair, but one of those obstacles will be eliminated and another will be reduced on Jan 1, 2023. Optimize Your Sales Management Team to Drive Growth in Times of Change thumbnail Optimize Your Sales Management Team to Drive Growth in Times of Change As you continue to look toward 2023, consider developing a plan to optimize your sales management team. By taking an honest look at your team and process, you start to see the growth opportunities that exist, even in times of change. Put a Ring on it: Rules of Employee Engagement thumbnail Put a Ring on it: Rules of Employee Engagement If you are a leader, it is likely that you have become aware of the term “quiet quitting,” but leaders have been dealing with the root cause for as long as there have been teams to lead. The real problem is disengagement. As a leader, how do you help employees re-engage? FMA Hits ‘Good Cross Section' of Industry thumbnail FMA Hits ‘Good Cross Section' of Industry U.S. Rehab's Functional Mobility Assessment tool now has over 13,000 individual data participants with over 500,000 data points showing the benefits of providing appropriate mobility equipment and involving assistive technology professionals (ATPs).