Looking for Education? Look No Further Than Focus 2022

Published in Women's Health on February 08, 2022

Focus 2022Focus 2022 is right around the corner, and there are many exciting educational opportunities for attendees. Over the last year, we’ve heard you request education on topics like HR, mastectomy, lymphedema, and accreditation. Look no further; Focus 2022 has you covered.

Participants may earn up to 11.50 CEUs through ABC and 16.5 CEUs through BOC at Focus Conference, including 1.0 to 3.0 Scientific CEUs through ABC and 1.25 to 3.75 Scientific CEUs through BOC. Please refer to the speakers and sessions for CEU value per course.

Below is a breakdown of all the sessions planned for Focus. For more information about these sessions, including continuing education credit for each, please visit focus.essentiallywomen.com/education-scheduleAll sessions are subject to change.

Sunday, May 1, 2022

Keynote: Be the CEO of YOU!
Presented by Colene Elridge, CEO, Be More Consulting, LLC

Sponsored by American Breast Care

So many of us live our lives as a supporting role instead of the lead. This inspiring keynote will give you the chance to step into the CEO role of your life. We'll explore your vision, check in on your departments, and identify your board of directors. You will tie your core values with personal accountability to build momentum and achieve your life goals. You'll leave with more clarity and passion to be the CEO of YOU.

Retail Round Tables
Moderator: Rob Baumhover, Director of Retail Programs, VGM & Associates

Prepare for an engaging and lively discussion on all things retail and business improvement, including marketing, employee training, products, and merchandising.

Vendor Connections Event
Moderator: Nikki Jensen, vice president of Essentially Women

Network with EW vendor partners in this fast-paced environment. This event will help you think outside the box, identify how to look for new opportunities, and connect with your exhibitor friends

EQ is the New Smart
Paul DiMarco, vice president of Organizational Development, VGM Group, Inc.

Travis Bradberry said, “Emotional intelligence (EQ) is your ability to recognize and understand emotions in yourself and others, and your ability to use this awareness to manage your behavior and relationships.” Unlike IQ, we can all substantially increase our EQ with effort. Doing so will lead to increased levels of life-fulfillment, interpersonal engagement, satisfaction, and even earning power. Understanding EQ and how to get there with self-awareness can help a company be more profitable, but more importantly, can help all employees be more engaged and feel more valued.

Ask Me Anything
Presenter: Colene Elridge, CEO, Be More Consulting, LLC

With so many small businesses, the owner ends up wearing all the hats and spending lots of time just figuring things out. Where we often struggle is not the logistics of running a business, but with people and managing people. This round table discussion-style session will give you the chance to ask an HR professional and Coach how to best manage that sticky people situation.

Monday, May 2, 2022

Breastfeeding and Pumping 101
Presented by Meigan Alexander, Account Manager, Motif Medical

In this course Meigan will cover why you should introduce mom & baby to your existing inventory, how the addition can add to your bottom line and follow up with the ins and outs of basic breastfeeding techniques.  The key concepts include education breakdown by product, physician outreach and patient support throughout the pregnancy journey and the introduction to breastfeeding.  Breastfeeding support will include basic latch techniques, suggested positioning and general feeding guidelines.

Expand Your Lymphedema Business: Day and Night
Presented by Bryan Groleau, National Clinical Educator for Wound Care and Lymphedema, medi USA

Determining the best product choices for a patient's long-term self-management cannot just be difficult for the patient, but also for the clinician and supplier. In this presentation, we will be discussing some strategies that offer patients more success with their self-care home programs through highlighting products that can assist patients in transitioning from therapy over to independent self-management.

New Tools for Reduction Phase Treatments and the Importance of Nighttime Garments
Presented by Ryan Hansen, Business Development Manager USA, Thuasne

Nighttime treatments for lymphedema are just as important as daytime treatment, but can often be looked over or become lax over time. In this session, we will discuss new concepts as well as established protocols in nighttime lymphedema treatment. We will review new techniques in the reduction phase in lymphedema treatment and discuss the importance of treatment for lymphedema patients at night.

Why Custom
Presented by Nikki Giamarino, Business Development Manager, American Breast Care

From billing/reimbursement to product options and successful selling techniques to demonstration, this session will have you asking why you have yet to jump on the custom wagon! Have you wondered if custom is right for your business? Join American Breast Care custom breast prosthesis team members for an interactive session where you can see, touch, and feel product options, try your hand at scanning, learn what tools are available to you to market custom, and test your knowledge regarding reimbursement.

Cross Your Legs When You Cough, Sneeze or Laugh?  Sound like anyone you know?
Presented by InControl Medical

Female incontinence is not your usual topic of conversation, however, if you get a group of ladies together and ask them to raise their hand if they have to cross their legs when they cough, sneeze or laugh, the majority of women will likely raise their hands. This session will review the types of female incontinence and what causes female incontinence. While most women are familiar with Kegel exercises, it’s difficult to measure successful outcomes. Discuss therapies available for treatment including office-based, surgical, and at-home.   

Streamlining Documentation and Orders
Presented by Ronda Buhrmester, Sr. Director Payer Relations & Reimbursement, VGM Government Relations

Understanding documentation requirements are key for any business that is submitting claims to payers within the HME space. Having an order on file is only a start to contacting the patient and dispensing a product, the documentation within the medical record is the key element to getting claims paid in addition to keeping that money in years to come when post-payment audits occur. Is medical necessity allowed on an order? What information is needed for payment by a payer? How can this process be streamlined?  During this session, there will be a discussion around these questions and more!

2022 Facility Accreditation Standards: How to be Compliant in a Changing World
Presented by Jim Lawson, Outreach Development, American Board for Certification in Orthotics, Prosthetics and Pedorthics (ABC)

Change is all around us especially in the COVID-19 world and it’s how you stay ahead of the curve which will ensure your success. Where is our profession going and what changes can we make to stay on top and safe?  Join this education opportunity and discussion on best business practices and ways to help your facility be compliant with the ABC accreditation standards. We’ll discuss ABC’s extensive set of accreditation tools and resources to help you become and remain the best business you can be.

Certifications: Best Business Practice
Presented by Matt Gruskin, MBA, BOCO, BOCPD, CDME, Chief Operating Officer, Board of Certification/Accreditation (BOC)

This session explains the roles of fitter and durable medical equipment specialist certifications and the business advantages of hiring certified personnel.

We invite you to join us for Focus Conference 2022 at the Sheraton Sand Key Resort in Clearwater Beach, FL, May 1-3, 2022. For more information and to register, go to focus.essentiallywomen.com.


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