Heartland Meets Attendees Where They're At

Published in Complex Rehab on April 23, 2024

HeartlandThis post was originally featured in HME News.

In a strategic shift, the VGM Heartland Conference will open with a greeting from several company leaders, including CEO Jeremy Stolz, to discuss initiatives geared toward helping their members grow. 

Among those initiatives, AI has emerged as a critically relevant topic, and attendees can expect several sessions dedicated to exploring its impact and applications. 

“We're in the technology revolution right now and it's not going away,” said Arienne Martinez, director of organizational development at VGM Homelink and the Education Pillar for the conference. “Obviously, we have to make it work for our business. And with technology getting smarter, there's people out there who are using technology for not-so-great things. Cyber security is huge, so (it’s important to) learn some tools to make sure you're safe out there while using AI.” 

VGM also recently named Ryan Wood chief information security officer, as well as Lindy Tentinger president of VGM & Associates. 

Also new to Heartland on June 10-12: Essentially Women, a division of VGM, will host its Focus Conference at the event for the first time, and U.S. Rehab, another division of VGM, will collaborate with RESNA for an increased focus on complex rehab.  

"It’s a significant shift that promises fresh perspectives and expertise specific to business and clinical custom rehab technology,” Martinez said. 

The overall education lineup at Heartland spans not only women's health and complex rehab, but also respiratory care, marketing, accessibility, compliance, leadership, people strategy, billing, reimbursement, wound care, regulatory issues, and audits. Participants stand to gain up to 15 contact hours. 

“Our primary goal was to create education that is relevant and really meets the needs of the HME industry where it is right now,” said Martinez. “We know it is ever evolving and constantly changing, so our aim was to ensure that Heartland’s educational offerings align seamlessly with the industry’s current challenges.” 

Register for Heartland here


TAGS

  1. complex rehab
  2. education
  3. heartland
  4. hme
  5. vgm

From Our Experts

CRT Groups Unite for Congressional Fly-In thumbnail CRT Groups Unite for Congressional Fly-In NCART, NRRTS and U.S. Rehab are collaborating in a more official way on this year's congressional fly-in on Sept. 16-17 in a move that will bring together complex rehab technology (CRT) professionals from different parts of the industry. Streamlining Processes and Enhancing Profitability in the Repair Department thumbnail Streamlining Processes and Enhancing Profitability in the Repair Department In the complex rehab technology industry, efficient and profitable repair departments are crucial for maintaining customer satisfaction and business growth. Customization, Communication, and Clinical Strength: The Indie Edge in Complex Rehab thumbnail Customization, Communication, and Clinical Strength: The Indie Edge in Complex Rehab Independent complex rehab providers say they are differentiating themselves with product customization and referral and patient engagement. The Rising Cost of Doing Business in the Mobility and Complex Rehab Technology Industry thumbnail The Rising Cost of Doing Business in the Mobility and Complex Rehab Technology Industry This article delves into concerns of rising costs in the mobility and complex rehab technology (CRT) industry and explores potential strategies to mitigate their impact. Staffing Ratios and Compensation Insights for U.S. Rehab Members and CRT Dealers thumbnail Staffing Ratios and Compensation Insights for U.S. Rehab Members and CRT Dealers This report provides insights into team structures and pay for key roles like ATPs, service technicians, and billing personnel. Balancing Costs and Growth: Williams Bros.' Strategies for Success thumbnail Balancing Costs and Growth: Williams Bros.' Strategies for Success Williams Bros. has been adept at managing the complexities of business expenses, improving margins, and mitigating lost opportunities. 2025 Growth Strategies in the Complex Rehab Technology Industry thumbnail 2025 Growth Strategies in the Complex Rehab Technology Industry Forward-thinking businesses are adopting strategic approaches to fuel growth and expand impact. Here are some key strategies CRT dealers are leveraging in 2025. ATP Gateway Allows Repair Techs to Explore New Career thumbnail ATP Gateway Allows Repair Techs to Explore New Career U.S. Rehab added a new ATP Gateway program to the back end of its recent live tech training events in an effort to increase the funnel of ATPs entering the market by leveraging the repair tech workforce.