Honoring a Legacy: Jim Greatorex Retires After a Decade of Leadership at VGM Live at Home

Published in Member Communities on January 31, 2025

Jim Greatorex of VGM Live at Home, a division of VGM & Associates, has announced his retirement as vice president, beginning in early 2025.

Greatorex began his career with VGM in 2015 with more than 30 years’ experience in the HME and home accessibility industry. He has been an integral part of VGM Live at Home as vice president, contributing significantly to the growth and success of the home access industry. His commitment to serving the various needs of home access providers in the community was reflected through the many projects, services, and tools he spearheaded during his tenure at VGM Live at Home.

“Jim’s many years of dedicated service to the HME, complex rehab technology (CRT), and home access communities have been truly remarkable. From his successful years running his own business in Maine to the impactful years at VGM growing our home access division,” stated Tyler Mahncke, SVP, Clinical Mobility and Accessibility. “We deeply appreciate the dedication and passion he has brought to the industry and look forward to continuing to work with him into 2025. Our goal is to ensure a smooth transition so Jim can enjoy more time with his family.”

Part of ensuring a smooth transition includes shifting Cindi Petito’s role of Director of Clinical Network to Director of VGM Live at Home. Petito has more than 29 years of experience in multiple healthcare settings as an OTR/L, including complex rehab technology as an assistive technology professional, (ATP), as well as being a certified home accessibility specialist and key opinion leader in home modification and accessibility. She also has more than 20 years of working with both Medicare and Medicaid, commercial insurance companies, and workers comp programs.

“I am truly honored to step into the role of Director of Live at Home to assist with the continued success of VGM Live at Home, following Jim’s outstanding leadership and years of dedication to our industry,” said Petito. “This position presents a unique opportunity to lead and enhance our service offerings in home accessibility. As we move forward in this new year, we have several exciting programs planned to elevate Live at Home to the next level. I look forward to collaborating closely with our fantastic teams to generate fresh ideas and develop innovative strategies that will support our members, vendor partners, and the people we serve.”

Supporting Petito in this pivotal role will be Drew Aalderks, Member Account Manager; Jeff Kessler, Partner Account Manager; and Mahncke. Throughout 2025, Greatorex will maintain his relationship with VGM Live at Home to help provide a seamless transition for Petito and the rest of team. Greatorex will also be involved in the planning for the VGM Live at Home Building Opportunities Summit in 2025.

“It’s been an honor to work for VGM the last nine-and-a-half years and participate in the home access industry,” states Greatorex. “Working with our passionate Live at Home members and vendor partners has been a blast, and lifelong friendships have been made. I will work with Cindi Petito and the Live at Home team as long as it takes to make sure a smooth, successful transition happens. The home access industry has a very bright future with a decade or more of steady growth, and Cindi and the VGM Live at Home team is ready to continue to help the industry evolve, grow, and professionalize to meet its great potential. I look forward to watching it all happen. My wife Lisa and I have enjoyed the last eight years living in Iowa and all the relationships made in and out of workspace, but it’s time to get back east and be near our family.”

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